Global Outdoor Living Structure Market Overview, 2024-29

Market Dynamic

Market Drivers • Rising Consumer Demand for Home Aesthetic Improvements:As homeowners increasingly prioritize outdoor spaces for relaxation and entertainment, the demand for outdoor living structures such as pergolas, patios, and gazebos is growing. The shift towards creating seamless indoor-outdoor living areas is driven by lifestyle changes, with consumers seeking to enhance property value and boost aesthetic appeal. The desire for outdoor spaces that function as social gathering spots or personal retreats has increased the appeal of customizable outdoor structures. This trend is further supported by rising disposable incomes and home improvement projects in both urban and suburban areas. • Growing Popularity of Staycations:The trend of staycations, accelerated by travel restrictions during the COVID-19 pandemic, has led many homeowners to invest in outdoor living spaces. People are creating backyard retreats that offer comfort and luxury, similar to vacation spots, fostering increased demand for outdoor furniture, shelters, and landscaping enhancements. Market Challenges • High Costs and Maintenance Requirements: While outdoor living structures enhance a property’s appeal, they come with significant costs in terms of materials, installation, and long-term maintenance. Premium materials like wood, composite decking, or metal, while durable, require substantial investment. These structures demand ongoing maintenance, such as sealing, painting, or cleaning to withstand weather conditions, which can deter cost-sensitive consumers. These high costs can limit market growth, particularly in regions with lower disposable incomes. • Weather-Related Limitations: The viability of outdoor living structures is heavily impacted by geographical and seasonal variations in weather. In regions with harsh winters or frequent rain, outdoor structures may see limited use throughout the year. Extreme weather conditions can lead to material degradation, increasing the maintenance burden on homeowners. This climate-dependent challenge affects market expansion in areas with unpredictable or extreme weather, reducing the practicality and desirability of these products. Market Trends • Sustainable and Eco-Friendly Materials: With growing environmental consciousness, consumers are increasingly seeking sustainable outdoor living solutions. Manufacturers are responding by offering eco-friendly materials such as recycled wood composites, bamboo, and sustainably sourced timber. These green alternatives appeal to environmentally conscious buyers who want to reduce their carbon footprint. The integration of solar panels into pergolas and other structures is becoming a popular trend, allowing homeowners to generate renewable energy while enjoying their outdoor spaces. • Smart Outdoor Living Spaces: The integration of technology into outdoor structures is transforming the way people experience their outdoor environments. Smart features such as automated lighting, weather sensors, and sound systems are gaining popularity, offering convenience and enhanced usability. With smart technology, homeowners can control elements like lighting or retractable roofs from their smartphones, optimizing outdoor spaces for entertainment or relaxation at any time. This trend towards connected outdoor living aligns with the broader smart home movement, adding a modern, tech-savvy appeal.

Key Development

• In December 2022, AZENCO INTERNATIONAL announced the expansion of its manufacturing line with a dedicated cabana-crafting robot for producing modular, multi-purpose K-BANA. The dedicated production line enables the company to ensure the completion of cabana projects on time. • In October 2022, Renson announced a new outdoor living site named ‘NOA Outdoor Living’. The NOA outdoor living was opened in an outdoor site in Kruisem/Nazareth, Belgium. This is an initiative by Renson exhibiting 12 lifelike garden setups in partnership with over 30 brands in high-end outdoor living. • In February 2022, Renson acquired Issey Sun Shade Systems in Perth to start producing windproof Fixscreen sunlight protection fabric in Australia. This acquisition will help Renson shorten the delivery dates of its products in Australia. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Outdoor living structure market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Pergolas/Patio • Pavilions/Gazeebo By Material Type • Wood • Steel • Aluminum • Vinyl • Others (Fiberglass, Plastic, etc.) By End-use • Residential • Commercial The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Outdoor living structure industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.