United States (USA) Art and Craft Market Overview, 2029

The Arts and Crafts movement originated in the late 19th century in the United Kingdom as a reaction against the impersonal nature of industrialized society. The movement sought to return to a simpler, more fulfilling way of living by emphasizing high-quality materials, craftsmanship, and utility in design. The movement soon spread to the United States, where it took on a unique character and had a lasting impact on American culture. Baillie Scott's influence extended to the Robert R. Blacker House in Pasadena, California, built in 1907. This residence showcases his architectural philosophy, emphasizing handcrafted details and organic forms. British Arts & Crafts ideas were known in the United States from the 1860s and were widely disseminated through newspapers, magazines, and journals throughout the 1880s and 1890s. A key event was the first American Arts & Crafts Exhibition in 1897 in Boston, which featured over 1000 objects by 160 craftsmen, half of whom were women. This exhibition led to the founding of the Society of Arts & Crafts in Boston, dedicated to "develop and encourage higher standards in the handcrafts". The Arts and Crafts movement in the United States led to the development of the "Craftsman" style of architecture, furniture, and decorative arts, promoted by Gustav Stickley in his magazine "The Craftsman". The American Arts and Crafts movement was the aesthetic counterpart of its contemporary political philosophy, progressivism, and claimed that the simple but refined aesthetics of Arts and Crafts decorative arts would ennoble the new experience of industrial consumerism. The Arts and Crafts movement in the United States opened up professional opportunities for women as artisans, designers, and entrepreneurs. Women founded and ran successful enterprises such as the Kalo Shops, Pewabic Pottery, Rookwood Pottery, and Tiffany Studios.

According to the research report "United States of America (USA) Art & Craft Market Overview, 2029," published by Bonafide Research, the United States of America Art & Craft market is anticipated to grow at more than 4.4% CAGR from 2024 to 2029. The incorporation of arts and crafts into educational curricula has also bolstered market demand, as schools recognize the benefits of art education in developing motor skills and fostering creativity in children. Key players in the U.S. art and craft market include a mix of established companies, craft guilds, and online platforms. Notable organizations such as the American Craft Council (ACC) and Craft Organization Development Association (CODA) play a crucial role in promoting and supporting the craft community through exhibitions, fairs, and educational programs. Major retailers like Michaels and Hobby Lobby have also contributed to market growth by offering a wide range of art supplies and craft materials, catering to both amateur and professional creators. The COVID-19 pandemic initially disrupted the market, causing a decline in demand due to lockdowns that halted educational activities and in-person art events. However, the subsequent recovery has been fueled by resurgence in interest for home-based creative activities, supported by the growth of online retail channels that facilitate easier access to art supplies. Moreover, the rise of social media platforms has played a pivotal role in promoting arts and crafts, allowing artists and crafters to showcase their work and connect with wider audiences. This digital engagement has not only increased visibility for products but has also inspired a new generation of creators to explore their artistic talents. Technological advancements have further fueled market growth, with digital tools and social media enabling artists to showcase their work more broadly and engage directly with consumers. The proliferation of social media platforms, particularly Instagram and Pinterest, has allowed artists to gain visibility and build a following, which in turn drives sales and market interest.

The arts and crafts market in the USA is a diverse and rapidly growing sector, encompassing various segments including painting and drawing, paper crafts, kids' crafts, arts and crafts tools, and sewing and fabric crafts. Painting and Drawing remains a foundational segment, appealing to artists of all skill levels. This category includes traditional mediums such as oil and watercolor paints, along with drawing supplies like pencils and markers. The rise of online platforms and social media has facilitated virtual art classes and competitions, fostering community engagement and creativity. Events such as local art fairs and exhibitions provide artists with opportunities to showcase their work, enhancing visibility and sales. Paper Crafts have gained popularity through activities like scrapbooking, card making, and origami. This segment thrives on its ability to blend creativity with personalization, allowing crafters to create unique, handmade items. Workshops and community crafting events often highlight paper crafts, encouraging participation and skill development. The accessibility of online tutorials has also contributed to the segment's growth, making it easier for enthusiasts to learn and experiment. Kids Crafts represent a vibrant sector focused on fostering creativity in children. This includes craft kits, coloring books, and DIY projects that promote fine motor skills and imaginative play. Arts and Crafts Tools encompass a wide range of supplies essential for various artistic endeavors, including brushes, cutting tools, and sewing machines. This segment is projected to grow significantly, driven by the increasing demand for high-quality tools among both hobbyists and professionals. Sewing and Fabric Crafts, categorized under "Others," involve techniques such as quilting and embroidery. This segment appeals to a niche market of enthusiasts who appreciate the craftsmanship involved in textile arts. Events like quilting bees and fabric fairs foster community connections and showcase the artistry of sewing.

Personal Use involves individuals engaging in creative activities for leisure, self-expression, and relaxation. This segment includes hobbyists and enthusiasts who create handmade gifts, home decor, or simply explore their artistic abilities. The rise of DIY culture has significantly fueled this segment, with consumers increasingly seeking personalized and unique items. The COVID-19 pandemic further accelerated interest in crafting as people turned to creative hobbies during lockdowns, leading to a surge in online sales of arts and crafts supplies. The market for personal use is projected to grow as more individuals recognize the therapeutic benefits of crafting, such as stress relief and mindfulness. The accessibility of e-commerce platforms has also expanded the reach of arts and crafts products, allowing consumers to easily find and purchase materials that cater to their interests. Commercial Use pertains to the production and sale of arts and crafts products for profit. This segment serves businesses, retailers, and artisans who create and market handmade goods. It encompasses various industries, including retail, e-commerce, hospitality, and event planning. The demand for commercial arts and crafts items is driven by consumers' growing appreciation for unique, artisan-made products, as well as the desire for decorative and functional items in various settings. The commercial segment has seen robust growth, with a significant increase in online marketplaces that facilitate the sale of arts and crafts products. Businesses are leveraging social media and digital marketing to reach broader audiences, enhancing visibility and driving sales.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Art & craft products market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Painting and Drawing
• Paper Crafts
• Kids Crafts
• Arts and Crafts Tools
• Others

By Application
• Personal Use
• Commercial Use

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Art & craft products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.