North America Plant-Based Pork Market Outlook, 2029

The North American plant-based pork market is sizzling with potential. One key driver is the growing awareness of environmental and health concerns. Consumers are increasingly interested in sustainable food options, and plant-based pork offers a meat-free alternative with a lower environmental footprint. Health is another major factor. With rising rates of obesity and heart disease, many people are looking to reduce their red meat intake. Plant-based pork provides a delicious and satisfying way to do just that, often boasting lower fat content and higher levels of protein and fiber compared to traditional pork. Also, the taste and texture of plant-based pork are constantly improving, making it a more tempting option for even the most dedicated meat lovers. Innovation is another hallmark of this market, with new plant-based proteins like pea, lentil, and mycoprotein being used to create realistic and flavorful pork alternatives. The rise of vegan and flexitarian diets in North America is also creating a fertile ground for plant-based pork. Vegans completely avoid animal products, while flexitarians incorporate more plant-based meals into their diet. Both groups represent a significant and growing market segment for plant-based pork producers. According to the research report, "North America Plant-Based Pork Market Outlook, 2029," published by Bonafide Research, the plant-based pork market in North America is expected to reach a market size of more than USD 1150 Million by 2029. On the positive side, there's a growing trend of unplanned purchases, where shoppers see delicious plant-based pork and decide to whip up a tasty meal. This points to a desire for convenience and flavor. Another trend is the rise of premium cuts, with consumers willing to splurge on high-quality steaks and roasts. Driving this growth is the overall strength of the US, Canada, and Mexico's economies. But it's not just about indulgence – health is a big factor too. Producers are responding to concerns about diabetes and obesity by offering lower-fat options, making plant-based pork a more balanced part of a healthy diet. However, the road isn't all smooth. Regulations aimed at ensuring safe and high-quality plant-based pork can add complexity to the supply chain. Additionally, the ever-present focus on fitness might lead some to cut back on plant-based pork. Despite these hurdles, the market is innovating by offering healthier choices.

Burger patties are a familiar favorite, offering a satisfying alternative to traditional pork burgers. They come in classic styles or with exciting flavor variations, like barbecue or chipotle. For those who love the versatility of ground pork, there are also crumbles and grounds, perfect for tacos, pasta sauces, stuffing, or even plant-based chili. And let's not forget about sausages, a breakfast and grilling favorite that comes in plant-based varieties too. They can be enjoyed links or patties, offering a smoky, savory taste that satisfies even die-hard sausage fans. Another segmentation factor is the protein source used. Soy has been a traditional base for plant-based meats, but options are expanding to meet a wider range of dietary needs and preferences. Pea protein is gaining popularity for its allergen-friendly profile and neutral flavor that readily absorbs other flavors. Wheat and canola are also used in some products, along with a category for "others" that encompasses newer and innovative protein sources like lentils, mycoprotein, and even mung bean. This allows producers to cater to specific dietary needs and preferences, such as gluten-free or soy-free options. When it comes to where people buy their plant-based pork, there are a few main channels. Traditional supermarkets and hypermarkets are leading the charge, with dedicated vegetarian and vegan sections often featuring a growing selection of plant-based pork products. Specialty stores focused on health foods and natural products are another key channel, catering to consumers specifically seeking out plant-based alternatives. Butchers and gourmet shops are also jumping on board, offering upscale plant-based pork options for those seeking a more premium experience. The rise of online grocery shopping allows for convenient home delivery of plant-based pork from a variety of retailers. This is particularly appealing to busy consumers or those in areas with limited access to specialty stores. Fast food chains and sit-down restaurants are increasingly adding plant-based pork options to their menus, allowing diners to enjoy familiar flavors in a meat-free way. While the plant-based pork market is still young, the United States is currently carving the biggest slice of the pie. There are a few reasons for this. Firstly, the US has a large and established vegetarian and vegan population who are driving demand for these meat alternatives. Secondly, the US is home to major plant-based food companies like Beyond Meat and Impossible Foods, who are at the forefront of developing innovative and tasty plant-based pork products. These companies are heavily invested in marketing and promotion, which helps raise awareness and encourage consumers to try plant-based options. Furthermore, the US regulatory environment is generally more receptive to new plant-based ingredients compared to Canada or Mexico. This allows for faster product development and launch cycles. However, Canada and Mexico are catching up. Canada has a strong focus on healthy eating and a growing vegan movement, while Mexico has a long tradition of incorporating plant-based proteins into its cuisine. The regulations in the North American plant-based pork market are still evolving as this is a relatively new industry. There are currently no specific regulations for labeling plant-based pork products. This means companies have some freedom in describing their products, but they can't be misleading. For example, they can't call their product "bacon" if it doesn't contain any pork. The general safety standards for food still apply, so plant-based pork needs to meet the same safety requirements as any other food product sold in North America. This includes things like ingredient labeling, preventing contamination, and ensuring proper storage and handling. Some consumer groups are advocating for clearer labeling guidelines for plant-based products to avoid confusion with traditional meat products. The regulatory landscape might change in the future as the market matures, but for now, the focus is on ensuring the safety and transparency of plant-based pork options for North American consumers. Major companies in the region: Tyson Food Inc, Cargill, JBS USA Holdings, Inc., National Plant-based pork Packing Company, LLC, Marfrig Global Foods, J.R. Simplot Company, Greater Omaha Packing Co., Inc., Impossible Foods Inc., Beyond Meat, Inc., Redefine Meat Ltd., Maple Leaf Foods Inc., Kellogg Company, Unilever PLC, VBites Foods Ltd, Conagra, Inc., Sunfed, and Simple Foods Inc., Cargill, Inc., Smithfield Foods, MorningStar Farms, Archer Daniels Midland Company, Symrise, Roquette Frères S.A., Tyson Foods, Inc., Sotexpro SA, Crown Soya Protein Group, Puris Proteins, LLC, Ingredion Inc, Beneo GmbH, Glanbia plc, Fuji Oil Co., Ltd. Considered in this report • Geography: Global • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • North America plant-based pork market with its value and forecast along with its segments • Country-wise plant-based pork market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • United States • Canada • Mexico Product of plant-based pork in the report • Burger Patty • Crumbles & Grounds • Sausages Source of plant-based pork in the report • Soy-based • Wheat-based • Canola-based • Pea-based • Others Distribution Channel of plant-based pork in the report • Hypermarket/Supermarket • Convenience Stores • Specialty Stores • Online Retailing • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant-based pork industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Please get in touch with our sales team to find out more. Keywords: North America, USA, US, Canada, Mexico, Traditional Pork, Meat, Plant-based Pork, Protein, Alternative, Health, Sustainable, Environmental, Ethical, Vegan, Mycoprotein. FAQ 1. Who are the key target consumers for plant-based pork products in North America? A: Flexitarians (consumers who primarily eat meat but occasionally choose plant-based alternatives) and vegetarians seeking meat substitutes with familiar flavors and textures are key targets for this market. 2. How does the plant-based pork market differ between the U.S. and Canada? A: The U.S. market is currently larger and more established, with a wider variety of plant-based pork products available. However, Canada is experiencing rapid growth in this sector, driven by similar consumer trends towards plant-based alternatives. 3. What are the most popular plant-based pork products in North America? A: Plant-based bacon, sausages, and ground "pork" are currently the most popular options, reflecting their versatility in traditional North American dishes. 4. How is the pricing of plant-based pork compared to traditional pork products? A: While the price gap is narrowing, plant-based pork is typically more expensive than traditional pork. However, price sensitivity may vary depending on consumer priorities related to health, sustainability, or animal welfare. 5. What are the main channels for distribution of plant-based pork products in North America? A: Supermarkets and grocery stores are the primary channels, with a growing presence in butcher shops and online retailers catering to vegan and vegetarian consumers.