China Milk Chocolate Market Overview, 2029

Throughout these last couple of decades, China's milk chocolate market has seen substantial expansion and innovation. International companies like Mars, Ferrero, and Nestlé dominated the industry in its early years, riding high on their established worldwide presence and superb reputation. These businesses modified their marketing tactics to cater to local tastes and preferences in addition to introducing milk chocolate to Chinese customers. This included highlighting Chinese holidays and customs in their product offers and branding. Domestic companies like Shanghai Golden Monkey Group Co., Ltd. and LeConté Chocolate arose as the market developed, taking advantage of their knowledge of regional customer tastes and more agile operating skills. These businesses emphasized innovation, launching tastes and packaging that catered to the changing preferences of Chinese customers. These days, global behemoths and aspirational local businesses compete fiercely in the Chinese milk chocolate industry. While local firms gain momentum via focused marketing efforts and product variety, companies such as Mars maintain their dominance through their vast distribution networks and well-known brands. As important, e-commerce platforms have made it possible for smaller firms to connect with consumers across the country.

According to the research report " China Milk Chocolate Market Outlook, 2029," published by Bonafide Research, the China Milk Chocolate market was valued at more than USD 3.4 Billion in 2023. The shifting taste preferences of consumers towards richer and sweeter confectionery items are one of the main motivators. Chinese consumers' desire for imported and luxury chocolates, especially milk chocolates, has been rising gradually as they become more affluent and globally connected. The proliferation of e-commerce platforms and the increasing impact of Western lifestyles have made a greater variety of chocolate goods more accessible throughout China. Urbanization, which encourages convenience and product diversity in retail establishments, is another factor driving this tendency. China's milk chocolate market is expected to be significantly shaped by issues such as sustainability and health concern in the coming years. Customers are choose companies that priorities ethical sourcing methods and healthier formulas as they become more conscious of ingredient sourcing and production techniques. technological developments in the production of chocolate and and packaging are anticipated to meet the exacting standards of Chinese customers by improving product quality and shelf life. The convergence of these developments offers profitable prospects for local and foreign chocolate makers seeking to leverage changing consumer tastes and market dynamics in the Chinese milk chocolate industry.

Both conventional and organic milk chocolate are available in China, catering to varying customer tastes and health concerns. Organic milk chocolate is becoming more and more popular among health-conscious buyers who value natural ingredients and environmentally friendly manufacturing processes. Because they don't include artificial fertilisers or pesticides during manufacturing, people tend to view these items as healthier, which is in line with the growing trend of people eating more organic food. Because of its recognisable flavour characteristics, increased availability, and affordability, regular milk chocolate continues to dominate the Chinese market. Because of its well-known brands and wide distribution channels, the traditional market is available in China to a wide range of demographics and geographical areas. Organic milk chocolate has grown significantly in popularity in recent years as customers became more conscious of effects on the environment and health. In China, conventional milk chocolate holds the largest market share at the moment, but the organic sector is expanding quickly due to shifting consumer tastes and industry trends towards more sustainable and healthful food options.

The milk chocolate market in China is diverse, with many different uses, each of which has a big impact on market dynamics and consumption patterns. The milk chocolate market in China is diverse, with many different uses, each of which has a big impact on market dynamics and consumption patterns. Although its presence in Chinese beverage applications is not as great as it is in Western markets, milk chocolate is nonetheless making an appearance. It serves a specialised yet discriminating market group looking for avant-garde and decadent beverage alternatives by being utilised in hot chocolate mixes and flavoured milk drinks. Milk chocolate is mostly used in the pharmaceutical industry to make dietary and therapeutic supplements. Because of its palatability and capacity to cover up the taste of active substances, it is used in this context to facilitate the administration of certain drugs and supplements, particularly for older and paediatric patients. Beyond its conventional uses, milk chocolate is being used more and more in China's non-food products, such cosmetics and personal hygiene products, where the moisturising and antioxidant qualities of cocoa butter and other chocolate derivatives are prized.

The milk chocolate market in the China is divided into several sales channels, each of which makes a distinct contribution to total sales. The breakdown by sales channel is as follows: Supermarkets, hypermarkets, and big-box retailers are examples of modern trade. Due to their broad reach and ability to house a variety of brands and items under one roof, modern trade channels usually hold a dominant position. High foot traffic and customer convenience are to their advantage. Specialty stores are specialty retailers that concentrate on fine or gourmet chocolates. They draw customers seeking for artisanal or premium milk chocolate goods because they provide a well-curated assortment and attentive customer care. Even though they are not as well-known as contemporary trade and specialty stores, department stores nevertheless have a big impact on the market. Seasonal promotions and well-known companies are frequently included, attractive to a wide range of customers. The milk chocolate sector has shown a sharp increase in e-commerce. Online platforms offer variety, ease of use, and frequently affordable prices. In order to satisfy tech-savvy customers looking for convenience and doorstep delivery, direct-to-consumer sales and subscription models have grown in popularity. Convenience shops, vending machines, and other various retail outlets are among the others that contribute to total sales. In China, the milk chocolate market sees significant sales through various channels. Among these, specialty stores hold a prominent position. These stores often cater to niche markets and premium products, offering a curated selection of milk chocolates that appeal to discerning consumers. Specialty stores are favored for their unique offerings, often sourced from renowned brands or artisanal chocolatiers, which attract customers seeking quality and exclusivity.



Major companies in the region: Barry Callebaut, Ezaki Glico Co. Ltd, Ferrero, Godiva Chocolatier Inc, Lindt & Sprungli AG, Lotte Confectionery, Mars Wrigley, Meiji Holdings Co. Ltd, Mondel?z International, Nestle S.A, and The Hershey Company.

Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Milk chocolate market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Types of chocolates in the report
• Organic
• Conventional

Application of chocolates in the report
• Food & Beverages
• Pharmaceuticals
• Others

Sales Channel of chocolates in the report
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to chocolate industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.