United States (US) Gum Confectionary Market Overview, 2029

The gum confectionery market in the United States is a noteworthy subset of the confectionery business as a whole, distinguished by a range of product offers, shifting customer tastes, and changing market dynamics. The chewing gum, bubble gum, and specialty gum markets in the United States are comprised of a diverse range of items. Products' freshness, diversity of flavors, and advantages for dental health has made them popular with customers of all ages. Due to reasons including population expansion, rising consumer disposable income, and continuous product innovation, the gum confectionery industry in the United States has been growing steadily. Constant innovation in tastes, textures, and formulations—such as sugar-free and functional gums—maintains the industry flexible and sensitive to shifting customer demands. In the United States, gum candy items are sold through a variety of outlets, such as mass merchandisers, supermarkets, convenience shops, specialized merchants, and internet sites. In the gum candy industry, preferences for product diversity ease of use, and health benefits affect consumer choices.

According to the research report "USA Gum Confectionary Market Outlook, 2029," published by Bonafide Research, the USA Gum Confectionary market was valued at more than USD 3.3 Billion in 2023. Campaigns aimed at educating customers on product ingredients, health benefits, and responsible consumption behaviors are run by some businesses and industry associations. Health food stores and specialty shops are becoming more and more well-liked since they sell quality and specialist gum items that are tailored to the tastes of particular customers. Convenience shops still have a big part to play as they're accessible and encourage impulsive buying. Customers are showing more and more interest in supporting companies that use sustainable methods and ethical sourcing across their supply chains. In order to lessen the influence on the environment, there is an increasing focus on eco-friendly packaging materials, such as recyclable or biodegradable alternatives. Customers may explore and buy gum goods from the comfort of their homes or on mobile devices when they shop online. Gum brands, tastes, and packaging options are abundant on e-commerce platforms, catering to a wide range of consumer preferences.

Long a market centrepiece, sugared gum is renowned for its traditional tastes and accessibility. It has a large variety of tastes that are popular with younger audiences and are frequently more colorful and fruity. Since more people are becoming aware of the negative effects sugar intake has on their health, the market for sugared gum has been shrinking. Since more people are becoming aware of the negative effects sugar intake has on their health, the market for sugared gum has been shrinking. In the gum candy market in the United States, sugar-free gum has emerged as the dominant category. Due to growing health consciousness and the need for better snack alternatives, there is an increasing demand for sugar-free gum. Sugar-free gums are even more enticing than their sugared counterparts because to advancements in taste technology, which provides a vast array of flavors.

Sticks and tabs continue to be among the most widely used types of gum in the United States, partly because of their familiarity, portability, and ease of use. Well-known companies like Extra, Trident, and Wrigley's provide a large selection of flavors and varieties in stick and tab shapes, always coming up with new ideas to keep consumers interested. Pellets, or pillows, are popular because of their easy-to-chew size and practical packaging. They are frequently available in blister packs or flip-top containers that are portable. Pellets or cushions are a favourite option for sharing and consuming on-the-go due to their portion-controlled size and hygienic packaging. Customers seeking novelty and strong taste sensations are drawn to liquid-filled gum because it offers a distinctive chewing experience with a blast of liquid flavor within. Shape is more appealing to younger audiences and those looking for a tasty and enjoyable gum experience.

Having the biggest market share, supermarkets and hypermarkets are the main channels of distribution for gum candy in the United States. To accommodate a wide range of consumer tastes, they provide a wide variety of gum brands and flavors. Convenience shops are a crucial distribution route, especially for purchases made while moving. Convenience stores are typically found in conveniently accessible places like highways, shopping malls, and neighbourhoods close to public transportation hubs. While e-commerce is growing quickly, it still has a lesser market share than traditional brick and mortar stores. A vast selection of gum items, including niche and foreign brands that might not be found in nearby stores, are offered via e-commerce sites. The distribution channels for gum candy are dominated by supermarkets and hypermarkets because of their broad product offerings, efficient product placement, and high foot traffic.
Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects Covered in the report:
• Gum Confectionary Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.