India Gum Confectionary Market Overview, 2029

India's gum candy industry stands apart from other international markets due to its distinct growth reasons, market dynamics, and customer preferences. In comparison to more developed countries like the US or Japan, the gum candy market in India is still growing. The market is driven by changes in lifestyle, such as an expanding middle class with more disposable income, and increasing urbanization. Traditional tastes like apple and mint are highly favoured by Indian customers. But there's also a growing demand for unusual and inventive Flavors. Chewing gum is a popular stress-relieving and breath-freshening product among younger consumers. Market expansion will depend on sustained innovation in flavors, practical advantages, and packaging. It is likely for brands to prosper if they can provide distinctive and culturally appropriate items. In rural and semi-urban areas, there is substantial room for expansion. Developing localized product offerings and expanding distribution networks will be essential tactics.

According to the research report "India Gum Confectionary Market Overview, 2029," published by Bonafide Research, the India Gum Confectionary market is anticipated to grow at more than 9.06% CAGR from 2024 to 2029. India's population is young and vast, which contributes significantly to the country's gum consumption. Gum is more likely to be bought by younger customers since it tastes good and relieves stress. Consumption habits and lifestyles are evolving due to rapid urbanization. Urban consumers favor easy, portable products like chewing gum because of their hectic schedules. India’s economy is growing, and this has increased people's disposable income, especially among the middle class. This enables customers to spend more on candy and gum, among other non-essentials. The market for high-end gum products with distinctive flavors, practical advantages, or exceptional quality is expanding. Customers are looking for more and more unique experiences. In addition to well-known flavors from around the world, brands are releasing novel flavor combinations and traditional Indian flavors like cardamom and paan. Gum product attractiveness is increased by appealing and practical packaging, such as resealable bags and pocket-sized packs. As environmental awareness increases, eco-friendly packaging is likewise becoming more and more significant.

Though sugar-free gum is seeing significant growth, sugared gum presently holds the top spot in the Indian gum confectionary industry by product category. In India, sugared gum is still the most popular product. Due to its relatively lower cost, sugared gum is available to a wider range of consumers, including price-conscious kids and teenagers. The sugar-free gum business is expanding quickly, albeit still having a smaller market share than sugared gum. Adults who are health-conscious, urban customers, and those with dietary preferences or limits are the main target markets for sugar-free gum. It is anticipated that demand for sugar-free gum will rise as customers become more aware of the negative effects sugar has on their health and the advantages of sugar-free alternatives. Lifestyle changes brought about by urbanization include a move toward better eating and snacking habits, which is good news for the sugar-free market.

The sticks and tabs category usually leads the Indian gum candy market by form, followed by the pillows and pellets category and the liquid-filled gum category. The market for gum in India is dominated by sticks and tabs. Sticks and tabs have gained popularity among consumers who desire quick refreshments since they are portable and easy to ingest. In the gum candy industry, major brands frequently concentrate on this shape to guarantee great brand awareness and devoted customer base. Urban consumers in particular are becoming more and more fond of pillows and pellets. Younger consumers who want something new from the conventional sticks and tabs are drawn to this form because of its inventive and modern appeal. Though it is still a small business in India, liquid-filled gum is beginning to draw interest. Gum with liquid filling typically appeals to younger consumers who are more open to trying out novel and inventive items. The market presence and availability of liquid-filled gum is restricted as compared to sticks and tabs or pellets and pillows.

E-commerce is increasing quickly but is still lagging behind the other two distribution channels in the Indian gum candy business, which is presently supermarkets, hypermarkets, and convenience stores. In India, the primary distribution method for gum candy is convenience stores. Gum goods are in consistent demand due to the high foot traffic at these establishments, which customers frequent for everyday requirements. The second-most popular channel for gum candy distribution is supermarkets and hypermarkets. Attracting middle-class and upper-middle-class customers with higher disposable means, they are mostly found in metropolitan and semi-urban locations. Busy urban consumers and younger generations who are tech aware find internet shopping appealing due to its ease, as it offers a large selection of products and home delivery. Online retailers attract customers who want to save money or receive regular delivery by regularly offering discounts, promotions, and subscription services.



Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Gum Confectionary Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.