Japan Gum Confectionary Market Overview, 2029

The gum candy market in Japan is well-established, with a high degree of consumer awareness and ingrained brand loyalty. The market is growing steadily, with consistent demand and incremental innovation as opposed to quick expansion. Japan's robust economy and high levels of disposable income encourage steady consumer expenditure on gum and other confectionary goods. A broad variety of tastes are preferred by Japanese consumers, including inventive and distinctive choices like matcha, yuzu, and other regional flavors, in addition to classic mint and fruit Flavors. Gum products that are sugar-free and functional and provide dental care, fresh breath, and stress relief are highly preferred. Japanese customers place a great value on creative and practical packaging, such as single-serve portions and resealable packets. The demand for functional gum products that are free of sugar is being driven by the growing emphasis on health and wellness. The aging population in Japan affects consumer trends, as older buyers look for goods with particular health advantages. Sustaining consumer interest in a mature market requires appealing packaging, efficient marketing tactics, and ongoing product innovation.

According to the research report "Japan Gum Confectionary Market Overview, 2029," published by Bonafide Research, the Japan Gum Confectionary market is expected to reach a market size of more than USD 1.1 Billion by 2029. The demand for sugar-free gum is rising as a result of Japanese consumers' growing health consciousness. Particularly well-liked are goods that have dental advantages, such lowering cavities and improving oral cleanliness. In order to draw in customers, brands are always coming up with fresh and distinctive flavors. Global flavors and traditional Japanese flavors like matcha, yuzu, and sakura keep the market lively. Customers may now simply obtain a greater choice of gum items from the comfort of their homes thanks to the growth of e-commerce platforms. Convenience, affordable prices, and frequently things available exclusively online are all benefits of internet buying. Because of Japan's aging population, the market for gum products aimed for senior citizens is expanding. These include gums that are softer in texture and that have certain health advantages, like improved oral and cognitive health. People are willing to pay more on premium, high-quality gum items when their disposable income rises. This includes flavour-infused, sugar-free gums with extra health advantages. In Japan, chewing gum is commonplace and a part of everyday life, whether it's for tooth health, breath freshening, or just plain refreshment.

The market for gum candy in Japan is dominated by the product category of sugar-free gum. Sugared gum's heyday has come to an end as people become more conscious of their health. Although the market for sugared gum is still present, it is far smaller than that of sugar-free gum. Traditional customers who like the taste of sugar-filled goods are the main source of revenue for this market category. In the Japanese gum market, sugar-free gum is the largest category. The main factor influencing sugar-free gum's appeal is the health advantages it provides. These include lowering sugar consumption, encouraging good oral hygiene, and preventing dental cavities. Sugar-free choices are preferred by health-conscious consumers, especially those in the younger and middle-aged populations. This fits with Japan's broader aspirations for wellness and health.

In Japan, sticks and tabs are the most widely used type of gum. Customers are familiar with this form and it has been around for a while. Stick and tab formats are widely available for many popular brands, which contributes to their continued dominance in the market and customer loyalty. In Japan, cushions and pellets are becoming increasingly popular. This shape is valued for its sleek appearance and practical packaging. Resealable pouches or containers are commonly used for pellets and pillows, as they are seen to be more hygienic and practical for storage and transportation. In Japan, liquid-filled gum is available in a limited market sector. Younger customers who are looking for novel and unique chewing experiences are often drawn to liquid-filled gum. Different types of gum are more appealing due to advancements in packaging technology, which prioritize mobility, hygiene, and convenience.

In Japan, the market for gummi candies is dominated by supermarkets and hypermarkets. These sizable retail establishments draw in a sizable clientele with their extensive selection of gum items, which include different brands, flavors, and shapes. These shops serve as a key means for customers to restock on gum goods because they cater to frequent shopping visits. Gum candy items are mostly distributed through convenience stores. Convenience stores are especially well-liked for frequent small-batch purchases—like gum. In Japan's gum candy market, e-commerce is the distribution channel with the quickest rate of growth. Customers are increasingly using online marketplaces to get a greater range of products and enjoy the convenience of home purchasing. The e-commerce channel has enormous growth potential, particularly in light of Japan's ongoing progress in expanding internet access and digital payment methods.



Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Gum Confectionary Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Gum Confectionary Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.