China Gum Confectionary Market Overview, 2029

The gum candy market in China is a vibrant and changing subset of the overall confectionery business. Owing to its enormous population and rapid urbanization, China has one of the biggest marketplaces for gum candy in all of Asia. As with other global trends, Chinese consumers are becoming more conscious of their health and well-being. Because they promote tooth health and fresh breath, sugar-free, functional gums are in greater demand. Particularly among younger consumers who prefer sweet flavors, sugared gum is still popular in several consumer sectors. The dental benefits of sugar-free gums, like lowered cavities risk and improved oral cleanliness, are frequently promoted. The market is changing even if sugared gum is still widely used because of the rising demand for functional and sugar-free gums. Distribution channels that cater to a variety of consumer sectors include supermarkets, convenience stores, and e-commerce platforms.

According to the research report "China Gum Confectionary Market Outlook, 2029," published by Bonafide Research, the China Gum Confectionary market was valued at more than USD 23 Billion in 2023. Chinese customers are demanding more sugar-free gum because they are becoming more conscious of the negative effects sugar intake has on their health. Innovative and unusual flavors, such as current fruit or mint combos and classic Chinese herbal flavors, are becoming more and more popular. Single-serve portions and resealable packs are two new package styles that are becoming more and more popular. Through e-commerce platforms, firms may connect with customers who live in remote and rural locations as well as a wider audience. Growing numbers of people live hectic lives that encourage grabbing-and-go consumption of quick-fix items like gum. Gum chewing is becoming increasingly socially acceptable in a variety of contexts, such as social events and the workplace. The rise of e-commerce, urbanization, economic growth, health-conscious consumer trends, product innovation, and cultural influences are all contributing to the growth of the gum confectionery market in China.

In before, sugared gum has been a widely preferred option, especially for younger consumers and those who enjoy sweeter Flavors. Although sugared gum continues to hold a substantial portion of the market because of its widespread availability and long history, shifting consumer preferences are posing a threat to its hegemony. China is seeing a sharp increase in demand for sugar-free gum due to rising health consciousness and a desire to cut back on sugar consumption. The sugar-free market is always introducing new flavors and functional advantages, drawing in a wider audience that values flavour and health. Customers who are concerned about their health, especially those in urban regions and younger generations, are choosing more and more sugar-free products. The trend in sugar-free gum is mostly due to rising health and wellness consciousness.

Sticks and tabs are extensively accessible in a variety of retail settings, such as convenience stores, supermarkets, and hypermarkets. In the Chinese market, cushions and pellets are becoming more popular. Younger and more health-conscious consumers are drawn to pellets and pillows since they are positioned as premium items and come in a range of tastes. The market for gum candy in China still excludes liquid-filled gum. Younger customers and those looking for novel and unique chewing experiences will find it very appealing. Subsequently ticks and tabs have always dominated the market and are widely available, they remain the largest segment in terms of overall market share. Maintaining a competitive edge in the market requires constant innovation in flavors, packaging, and functioning. Compared to the conventional sticks and tabs, pellets and pillows gain more from these improvements.

In China, the gum candy market is dominated by supermarkets and hypermarkets. These sizable retail establishments draw in a sizable clientele with their extensive selection of gum items, which include different brands, flavors, and shapes. These businesses are convenient for frequent shopping excursions because they are easily accessible in suburban and metropolitan locations. Gum candy items are mostly distributed through convenience stores. They are perfect for purchases made while on the go because of their extended operation hours and convenient locations. In China's gum candy market, e-commerce is the distribution channel with the quickest rate of growth. Customers are increasingly using online marketplaces to get a greater range of products and enjoy the convenience of home purchasing. Convenience is provided by online shopping, which frequently offers discounts, competitive pricing, and choices for home delivery.



Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Gum Confectionary Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.