Global Gum Confectionary Market Overview, 2024-29

The gum candy industry comprises a wide variety of goods, such as chewing gum, bubble gum, and functional gums. Sugar confectionery specialist Perfetti Van Melle (PVM) is set to focus on its expanded range of gum products, alongside new kids gifting products for Chupa Chups and core Mentos offer, at the upcoming IAADFS Summit of Americas. Gum that freshens breath and promotes dental health is still a classic: chewing gum. On the other hand, bubble gum is more appealing to younger audiences because of its entertaining elements. Functional gums are designed to satisfy the needs of health-conscious customers who want something more than typical gum products. These components may include vitamins, probiotics, or herbal extracts. The industry is highly competitive and major players are always coming up with new ideas to set themselves apart from the competition and cater to changing consumer tastes. Geographically, major markets are found in North America and Europe, although Asia-Pacific is starting to grow rapidly as a result of growing urbanization and disposable incomes.

According to the research report "Global Gum Confectionary Market Outlook, 2029," published by Bonafide Research, the Global Gum Confectionary market was valued at more than USD 23 Billion in 2023. In an effort to draw customers, manufacturers are always coming up with new tastes, textures, and useful features. Functional gums, such as those enhanced with vitamins, minerals, probiotics, or herbal extracts, are becoming more and more popular since they provide health advantages beyond normal candy. Products that support their wellbeing and health objectives are becoming more and more popular. Asia-Pacific is expanding quickly, despite North America and Europe historically being major markets. Consumption in these growing economies is on the rise due to factors like urbanization, rising disposable incomes, and shifting consumer habits. Businesses are spending money on cutting-edge marketing techniques to set their products apart from the competition and establish a connection with customers. Product development and marketing techniques are being influenced by regulatory frameworks concerning ingredients, health claims, and packaging. Sustainable techniques, encompassing product sourcing, packaging material selection, and waste management, are becoming increasingly important in the supply chain.

The leading section in the gum confectionery market varies depending on the location and the preferences of the customer, but globally, the sugar-free segment has been growing significantly and is frequently seen as a leading category. Alternative sweeteners like xylitol, sorbitol, or stevia are frequently used in sugar-free gums, making them appealing to consumers who want to control their sugar intake without sacrificing flavorsome groups of people still choose sugared gum because they think it tastes and feels better than sugar-free varieties. Even though sugared gum's overall growth may be slower than that of sugar-free alternatives, it is still a major player in the industry, particularly in areas where consumer preferences tend toward classic confectionery items. The sugar-free gum segment is widely viewed as the leading category in terms of growth and market share, driven by changing consumer tastes and health concerns, even though both the sugared and sugar-free gum segments have their own strengths and user bases.

The top segment of the gum candy market by form might change depending on geographical trends, customer preferences, and new product developments. The traditional chewing gum varieties are sticks and tabs, which are often sold in blister packs or as a single stick. Because of its consumer familiarity, ease of portion control, and convenience, this format is well-liked. Smaller, typically spherical gums packed in pouches or containers are called pillows and pellets. Due to its mobility, ease of use, and capacity to provide distinctive flavour sensations, this format has become more and more popular. With a burst of flavour and texture, liquid filled gum has a flavourful liquid centre encased in a gum shell. Liquid filled gum has a niche appeal among consumers looking for novel products and sensory experiences, even though it is not as popular as other types. Even though it's a niche market, liquid filled gum shows promise for expansion with ongoing product innovation and consumer education regarding its special qualities.

There is a large selection of gum candy goods available in supermarkets and hypermarkets, including both popular and specialty brands. These shops offer easy browsing and brand and flavour comparison for customers seeking a convenient purchase experience. Convenience stores provide customers who are searching for impulsive buys and quick food to go. Customers looking for snacks for daily routines or travel will find them convenient due to their well-located urban or commuter routes. As more people purchase groceries and snacks online, e-commerce platforms are becoming more and more significant. Convenience, a wider range of products, and the capacity to reach customers in underserved or remote areas are all provided by online platforms. The growth of convenience stores and e-commerce channels offers new potential for brands to engage customers through diversified retail tactics, even if supermarkets and hypermarkets have historically held a dominant position in the worldwide gum confectionery market.



Considered in this report
• Geography: Global
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Gobal Market Size By Value for the time period (2018-2029F)
• Country Wise Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.