Middle East & Africa Gum Confectionary Market Outlook, 2029

The gum candy market in the Middle East and Africa (MEA) is a dynamic and varied industry that is impacted by a range of elements such as demographic trends, economic situations, and cultural preferences. Rising disposable incomes, changing consumer lifestyles, and increased urbanization have all contributed to the market's continuous expansion for MEA gum candy. Gum varieties appeal to a wide range of palates throughout the MEA region, from fruity and mint to distinctive regional Flavors that suit specific tastes. Premium gums with superior ingredients and distinctive packaging are becoming more popular in certain areas. Although they are still widely used, sugared gums are becoming less popular due to consumers' growing demand for sugar-free options, which is pushing producers to come up with novel Flavors and combinations. The MEA region's various nations' market trends and product preferences are influenced by factors such as consumer purchasing power and economic stability. Adherence to regional guidelines for food safety, labelling, and import/export requirements influences product offerings and market access.

According to the research report "Middle East and Africa Gum Confectionary Market Overview, 2029," published by Bonafide Research, the Middle East and Africa Gum Confectionary market is anticipated to grow at more than 4.89% CAGR from 2024 to 2029. The MEA region's customers are becoming more conscious of the importance of general wellness and dental health. The need for functional gum alternatives free of added sugar that provide advantages like dental care and breath refreshing has increased as a result. Growing urbanization has brought to a shift in consumer tastes and lifestyles, with more people choosing easy-to-carry snacks like gum. Consumer expenditure on candies, like as gum, has increased due to economic expansion and rising disposable incomes in several MEA countries. To meet the varied tastes of consumers in the various MEA markets, manufacturers are experimenting with new Flavors, textures, and package designs. Gum goods are now more widely available thanks to the expansion of contemporary retail forms including supermarkets, hypermarkets, and convenience stores. Gum Flavors and styles that are popular in various nations are influenced by the numerous cultural preferences and tastes found in the MEA region. The MEA gum candy market is shaped by adherence to local rules for food safety, labelling, and import/export standards, which also influence product availability.

In the MEA region, sugared gum has long been a preferred option due to its well-known flavour and texture. Particularly in areas where there is a strong cultural predilection for conventional confectionery products, sugared gum continues to hold a substantial market share. In the MEA market, there is a growing demand for sugar-free gum due to consumers' growing health concern. In order to appeal to consumers who are health-conscious, manufacturers are experimenting with new Flavors, natural sweeteners, and useful additives in sugar-free gums. Due to its widespread availability and enduring appeal, sugared gum has historically been used in greater quantities than sugar-free gum, but as consumers seek healthier options, sugar-free gum is beginning to overtake the former. The MEA region's consumer choices are influenced by global health trends that support reduced sugar intake and healthier lifestyles, which is shown in the shift towards sugar-free products.

In the MEA gum candy market, sticks and tabs are usually the top sector. Sticks and tabs appeal to both individual and family usage because they come in a variety of tastes and are frequently marketed in multipacks. In the MEA market, pillows and pellets are becoming more and more popular. Because they are portable and convenient, these smaller, frequently round-shaped gums that come in pouches or containers are well-liked by consumers who frequently use gum while on the go. Within the MEA gum candy business, liquid filled gum is still a niche product. Even though liquid filled gum isn't as commonly available as sticks, tabs, or pellets, consumers seeking gum products with unique Flavors and innovations still find it intriguing.

The MEA gum candy market is mostly dominated by supermarkets and hypermarkets. They are common in suburban and metropolitan regions where people regularly go grocery shopping. In the MEA region, gum candy items are mostly distributed through convenience stores. They are perfect for purchases made while on the go because of their extended operation hours and convenient locations. In the MEA region, e-commerce is progressively gaining popularity as a gum candy product distribution channel. E-commerce platforms give firms the chance to connect with customers in both urban and rural areas by providing them with individualized shopping experiences, competitive price, and convenience. Because of their size, accessibility, and variety, supermarkets and hypermarkets have the highest overall sales volume, whereas convenience stores are better at attracting impulsive buys and last-minute needs for consuming.




Considered in this report
• Geography: Middle East & Africa
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Middle East & Africa Market Size By Value for the time period (2018-2029F)
• Country Wise Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.