Europe Gum Confectionary Market Outlook, 2029

Europe's gum candy market is a developed yet dynamic industry with a wide range of goods and changing consumer tastes. One of the biggest marketplaces for gum candy worldwide is Europe, where both local and international companies are well-represented. The market is growing steadily because gum products are a popular snack and oral hygiene product, and consumers continue to want them. European gum lovers enjoy a broad selection of tastes, from classic fruit and mint to more unusual and exotic selections. Demand for functional gums that are free of sugar and provide extra advantages including stress alleviation, mouth refreshing, and dental health is rising. These conventional retail establishments, which provide a large selection of brands and Flavors, control the majority of the gum candy market in Europe. Convenience stores are essential for impulsive buys and grab-and-go food, and they are prevalent in cities and major transport hubs. It takes constant innovation in tastes, formats, and packaging to set brands apart and pique consumers' interests.

According to the research report "Europe Gum Confectionary Market Overview, 2029," published by Bonafide Research, the Europe Gum Confectionary market is expected to reach a market size of more than USD 7.7 Billion by 2029. There has been a noticeable surge in the market for sugar-free gum due to customers' growing health consciousness. Because sugar-free gums are good for your teeth and your general health, they are very popular. Europe is recognized for its creativity in gum forms, such as liquid-filled gums, mini-sticks, and pellets, which satisfy a range of customer demands for convenience and new experiences. For the reason that it's convenient and allows consumers to access a greater selection of goods and brands, e-commerce is becoming a more popular distribution method for gum candy products in Europe. Manufacturers are under growing pressure to use sustainable methods for waste management, ingredient sourcing, and packaging across the whole supply chain. Product development and marketing methods are influenced by adherence to EU rules governing ingredients, health claims, and packaging standards, which promotes transparency and innovation. Customers are looking for gums that provide extra health advantages, such better dental health, reduced stress, or increased concentration, which is in line with larger wellness and health trends in the food sector.

Sugar-free gum has emerged as the dominant segment in the European gum confectionery market, driven by regulatory pressures and shifting consumer preferences towards healthier options. EU regulations regarding sugar content and health claims have further fuelled the growth of sugar-free products, solidifying its leading position in the market. Sugared gum, while still popular, has seen a decline in market share relative to sugar-free alternatives. Manufacturers of sugared gums are attempting to keep consumers interested by introducing new Flavors and formulations, but they are finding it difficult to meet regulatory standards and consumer health expectations. Concerns about excessive sugar consumption and growing consumer awareness of oral health and overall wellness are driving the trend towards sugar-free gum. To meet the varied tastes of consumers, both markets gain from ongoing innovation in Flavors, textures, and useful substances.

The top form-wise segment in the European gum candy industry fluctuates according to consumer tastes, innovation trends, and regional dynamics. In the European market, sticks and tabs have always been the largest segment. In Europe, pillows and pellets are becoming more and more common. In order to draw in customers, manufacturers have innovated with pellets and pillows by adding novel Flavors, useful components, and eye-catching packaging designs. In the European market, liquid-filled gum is a smaller market. Even though liquid filled gum isn't as commonly available as sticks, tabs, or pellets, consumers seeking gum products with unique Flavors and innovations still find it intriguing. In spite of their well-established market share and customers' inclination towards well-known formats, sticks and tabs continue to be the most popular options; nevertheless, pellets and pillows are catching up because of their inventiveness and ease of use. The appeal of pellets and pillows is mostly due to their portability and convenience, particularly with consumers who are constantly on the go in metropolitan locations.

The gum confectionery market in Europe is largely controlled by supermarkets and hypermarkets, which are convenient for customers looking to shop for groceries and snacks in one place, making gum easily accessible during regular shopping trips. Convenience stores, especially those in urban areas, also play a significant role in the gum confectionery market in Europe. These stores benefit from their strategic locations, which make them convenient stops for customers on the go who may purchase gum as a last-minute item. E-commerce is steadily growing as a gum confectionery product distribution channel in Europe. Through the e-commerce channel, firms can reach a wider audience, including customers who want doorstep delivery and those who live in remote areas.
Considered in this report
• Geography: Europe
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects Covered in the report:
• Europe Market Size By Value for the time period (2018-2029F)
• Country Wise Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.