North America (NA) Gum Confectionary Market Outlook, 2029

The gum candy industry in North America is a vibrant one that combines time-honoured classics with cutting-edge trends. Due to its strong brand presence and high consumption rates, North America is home to one of the world's largest gum candy markets. North American consumers enjoy a broad range of gum Flavors, from classic fruit and mint to more unusual selections. Demand for sugar-free, functional gums that improve oral health, freshen breath, and reduce stress is rising. Sugared gums continue to hold a sizable market share despite the shift towards healthier choices, appealing to consumers who value taste over health concerns. Convenience stores are essential along travel routes and in urban areas for last-minute shopping and quick refreshments. Product development and marketing methods are shaped by adherence to FDA restrictions regulating ingredients and health claims. The market is fiercely competitive, with both well-known firms and recent arrivals fighting for consumers' attention with advertising campaigns and other promotional initiatives. Manufacturers are under increasing pressure to implement sustainable supply chain processes, from sourcing commodities to packaging.

According to the research report "North America Gum Confectionary Market Outlook, 2029," published by Bonafide Research, the North America Gum Confectionary market was valued at more than USD 4.3 Billion in 2023. The demand for sugar-free gum alternatives has significantly increased due to worries about general wellness and oral health. More and more consumers are choosing gums sweetened with stevia, xylitol, or sorbitol as substitutes. Innovative product formats are being introduced by companies, including pellets, gums that are filled with liquid, and hybrid solutions that blend gum with other useful components. With more and more people opting to purchase for groceries and snacks online, e-commerce platforms are growing in significance. Convenience and having access to a larger selection of goods have expedited this tendency. Throughout the supply chain, particularly in the sourcing of products, packaging materials, and waste management techniques, there is an increasing focus on sustainability. In order to appeal to consumers who care about the environment, brands are responding by implementing more eco-friendly procedures. Digital platforms and social media are being used by brands to interact with customers, advertise new items, and foster brand loyalty. Effective target population outreach is greatly aided by influencer collaborations and internet marketing initiatives.

In response to growing consumer concerns about sugar intake, oral health, and general wellness, sugar-free gum has been gaining a lot of popularity. Sugar-free gum is widely accessible and comes in a variety of Flavors, from the classic mint and fruit to more creative choices like herbal blends or unusual fruit combinations. Even though sugared gum is still widely available, its market share has decreased in comparison to sugar-free gum. Even with the rise of sugar-free gum, fans of sugared gum remain, especially for certain groups of people or events. Growing tooth health consciousness and the demand for healthier snack options are driving the shift towards sugar-free gum. Product development and marketing methods are also impacted by consumer demand for ingredient label transparency and regulatory constraints.

In the North American market, sticks and tabs continue to be the dominant segment. Ticks and tabs appeal to both individual and family usage because they come in a variety of Flavors and are frequently packaged in multi-pack sizes. In North America, pillows and pellets are becoming a more prevalent format. In order to draw in customers, manufacturers have been experimenting with pellets and pillows by adding novel Flavors, useful components, and eye-catching packaging designs. In terms of market share, liquid-filled gum is less common in North America. Even though liquid filled gum isn't as commonly available as sticks, tabs, or pellets, consumers looking for gum products with unique Flavors and innovations still find liquid filled gum intriguing.

In North America, supermarkets and hypermarkets account for a sizable portion of the gum candy business. These stores have a large amount of shelf space, which makes it possible to exhibit a large range of gum brands and tastes. They accommodate a wide range of customer tastes and shopping habits. In the gum candy industry in North America, convenience stores are essential, especially for impulsive buys and fast drinks. They are ideal stops for customers who want to buy gum on the run because of their strategic positions in urban areas, close to places of employment, and along travel routes. In North America, e-commerce is expanding quickly in the gum and confectionary sector. In North America, e-commerce is expanding quickly in the gum and confectionary sector.



Considered in this report
• Geography: North America
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• North America Market Size By Value for the time period (2018-2029F)
• Country Wise Market Size By Value for the time period (2018-2029F)
• Market Share by Product Type (Sugared and Sugar - Free) By Value
• Market Share by Form (Sticks or tabs, pellets or pillows, liquid filled gums) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Product Type
• Sugared
• Sugar - free

By Form
• Sticks or tabs
• Pellets or Pillows
• liquid filled gums

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.