United States (US) Sugar Free Market Overview, 2029

The United States' sugar-free business is a dynamic and quickly developing industry, propelled by rising obesity and diabetes rates, rising consumer awareness of health and wellness, and the growing availability of sugar-free substitutes. The sugar-free market in the United States is a sizable one, with yearly sales in the billions. The market has been growing at a robust compound annual growth rate (CAGR) due to persistent product innovation and high customer demand. As soon as compared to items that contain sugar, consumers may pay more for sugar alternatives and the production processes associated with sugar-free products. The safety and health advantages of artificial sweeteners are questioned, which may hinder industry expansion. Natural and clean label items are becoming more and more popular among consumers. Market expansion will be fuelled by ongoing innovation in product compositions to enhance flavour and texture. Additionally, the launch of new sugar-free product lines will draw in more customers.

According to the research report "USA Sugar-Free Market Overview, 2029," published by Bonafide Research, the USA Sugar-Free market is expected to reach a market size of more than USD 1.6 Billion by 2029. The creation of more flavourful sugar alternatives and formulations that more nearly resemble the texture and flavour of goods that contain sugar is the result of advancements in food science. The demand for sugar-free goods has surged due to the growing popularity of health-focused diets such as keto, low-carb, and others. There is a growing trend among consumers to seek out foods and beverages that comply with these dietary guidelines. These advertisements frequently suggest alternatives while highlighting the advantages of consuming less sugar. To meet the needs of health-conscious customers who prefer the ease of automated reordering, online shops frequently provide subscription services for regular deliveries of sugar-free products. Companies are spending money on informing consumers about the advantages of sugar-free goods and the dangers of consuming large amounts of sugar. As a result, more consumers are encouraged to switch and trust is increased. Products with identifiable, basic constituents are becoming more and more in demand. These sophisticated customers are more likely to be drawn to sugar-free goods that follow clean label guidelines. Contemporary consumers place a high value on ethical production and sourcing procedures and transparency.

The consumer tastes and dietary requirements are catered to by distinct product categories in the US sugar-free market. As substitutes for regular sugar in a variety of applications, sugar-free sweeteners form the cornerstone of the sugar-free business. A growing number of consumers who want to enjoy chocolate delicacies but cut back on sugar are turning to sugar-free chocolates. Consumers looking for guilt-free treats without added sugars frequently eat sugar-free candies. There is a growing demand for sugar-free alternatives as consumers become more conscious of the health hazards linked to excessive sugar consumption. A wider range of consumers now find sugar-free products more enticing due to ongoing advancements in sugar substitutes that help improve their taste and texture. Businesses are keeping consumers interested in sugar-free products by coming up with novel Flavors, formulas, and packaging choices. Werther's Original Sugar Free, Ricola Sugar Free, and Jolly Rancher Sugar Free are well-known brands of sugar-free candy. These companies cater to different consumer demographics by offering a large assortment of sugar-free candy options.

The main sales channels in the US market for sugar-free products include supermarkets and hypermarkets, internet retailers, convenience stores, and other specialized retailers. In the US, supermarkets and hypermarkets serve as the main distribution outlets for sugar-free goods. Sales are boosted by end-cap displays, regular promotions, and discounts. Convenience, increased product availability, and the capacity to meet specialized customer preferences have all contributed to the explosive growth of online sales platforms. Numerous platforms provide subscribers with the opportunity to acquire their preferred sugar-free items on a regular basis. Once it comes to satisfying impulsive purchases and urgent consumption demands, convenience stores are essential. Placing strategically next to checkout stations improves visibility and promotes impulsive purchasing. While specialty stores serve specific consumer preferences and health-conscious consumers, convenience stores are important for impulse purchases and urgent consumption needs. Because consumer preferences and market dynamics are constantly changing, each channel plays a distinct role in the overall growth and accessibility of sugar-free products in the United States.

Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects Covered in the report:
• Sugar Free Market Size By Value for the time period (2018-2029F)
• Market Share by Type (Sweets, Chocolate, Candy, Others) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Type
• Sweets
• Chocolates
• Candy
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.