Global Sugar Free Market Outlook, 2029

The increased prevalence of overweight and diabetes, growing consumer awareness of health and wellness, and the proliferation of sugar-free substitutes have all contributed to the substantial growth of the global sugar-free market. One of the main drivers is growing public knowledge of the health hazards—such as diabetes, obesity, and dental problems—that come with consuming large amounts of sugar. Customers are actively looking for sugar-free alternatives as they become more health conscious. Reducing sugar intake is being encouraged by numerous governments and health groups, which has resulted in laws and policies that Favor sugar-free goods. Technological developments in the food industry have produced more diversity in sugar-free products and better-tasting sugar alternatives. Businesses are spending money on R&D to create goods that satisfy customer demands for texture and taste without adding sugar. It is quite difficult to get the same taste and texture as items that contain sugar. Even with advances in technology, some consumers continue to find sugar-free options less appetizing. Consumer prices may increase as a result of the costlier manufacturing procedures and sugar alternatives used in sugar-free items.

According to the research report "Global Sugar-Free Market Outlook, 2029," published by Bonafide Research, the Global Sugar-Free market was valued at more than USD 4.3 Billion in 2023. Sugar replacements that more closely resemble the flavour and texture of sugar have been developed thanks to advancements in food technology, increasing the palatability and attractiveness of sugar-free goods. Adopting healthier lifestyles, which include selecting low-calorie and low-sugar items, is becoming increasingly popular. Diets that emphasize cutting back on sugar, such as the keto, paleo, and low-carbohydrate plans, are driving up demand for sugar-free goods. More precise identification of a product's sugar content is required by stricter labelling regulations, which facilitates consumers' selection of sugar-free options. To sell sugar-free products, businesses are teaming up with fitness influencers, nutritionists, and health and wellness companies. In an effort to broaden their product offerings and market penetration, larger corporations are purchasing smaller, more creative brands that specialize in sugar-free goods. Sugar-free products are becoming increasingly appealing due to the development of new and improved natural sweeteners like stevia and monk fruit, as well as developments in artificial sweeteners. Improvements in manufacturing techniques have lowered expenses while enhancing the flavour and quality of sugar-free goods.

The worldwide sugar-free market is dominated by the sugar-free sweeteners segment. This group comprises sugar alcohols like erythritol and xylitol as well as artificial and natural sweeteners including aspartame, sucralose, stevia, and monk fruit. Premium and artisanal sugar-free chocolates, which are frequently prepared with premium cocoa and natural sweeteners like stevia and monk fruit, are becoming increasingly popular. As with chocolates, the growing desire for healthier substitutes for conventional high-sugar candies is driving the sugar-free candy market. The need for high-quality, healthier treats without sacrificing flavour is fuelling the rapid expansion of sugar-free chocolates. Sugar-Free Sweeteners are dominating the market because manufacturers and consumers use them extensively and because sweetener technology are always evolving.

In the convenience stores, internet channels, supermarkets and hypermarkets, and other outlets are some of the sales channels that support the distribution and sale of sugar-free products in the global sugar-free market. The main distribution channels for sugar-free goods are supermarkets and hypermarkets. Offering a large selection of goods and brands, they give customers the ease of one-stop shopping. Sugar-free products are very visible and easily accessible due to the high volume of traffic in these establishments. Customers looking for sugar-free products frequently use e-commerce sites like Amazon, Walmart, and specialist health food websites. Convenience stores are essential for purchases made while rushing since they provide quick access to sugar-free drinks and snacks. But compared to supermarkets and hypermarkets, their selection is usually more constrained.

Companies Mentioned:
Mars Wrigley Confectionery, div. of Mars Inc., Ferrero Group, Haribo GmbH & Co. K.G., Perfetti Van Melle, Meiji Co. Ltd., Nestle SA, Hershey Co., Lotte Confectionery Co Ltd, Mondelez International, Lindt & Sprungli AG



Considered in this report
• Geography: Global
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Global Market Size By Value for the time period (2018-2029F)
• Country Wise Market Size By Value for the time period (2018-2029F)
• Market Share by Type (Sweets, Chocolate, Candy, Others) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value

By Type
• Sweets
• Chocolates
• Candy
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.