Italy Licorice Market Overview, 2029

The market for licorice in Italy is influenced by both culinary customs and medical uses, which is indicative of the spice's historical importance and wide range of applications. Customers looking for real, tasty candies are drawn to these candies because they frequently include licorice extract or powder as a primary component. Because Licorice’s therapeutic qualities have been known for centuries in Italy, it is frequently used in pharmaceutical and herbal treatments. Because of its natural sources and efficacy in skincare, licorice is becoming more and more popular in Italy, where both cosmetic brands and customers value delicate and effective beauty treatments. These developments strengthen licorice's position as a flexible component in Italian cuisine and increase its business potential across a range of uses. The industry is expanding because consumers value licorice's distinct flavor profile, advantages over other foods, and natural source. Licorice maintains its prominence in Italian lives despite consumer tastes shifting toward natural and functional ingredients. It offers the combination of classic charm and inventive possibilities in contemporary applications.

According to the research report "Italy Licorice Market Overview, 2029," published by Bonafide Research, the Italy Licorice market is anticipated to grow at more than 4.77% CAGR from 2024 to 2029. The use of natural and traditional components in food, beverages, and healthcare items is becoming more and more popular in Italy. There is a growing need for licorice due to its established use as a natural cure and taste. Licorice is now found in new product categories and is not just used in sweets and medicine. The anti-inflammatory and skin-soothing qualities of licorice extracts have led to an increased use of them in skincare and cosmetic products in Italy. To develop novel formulations and uses, Italian producers and manufacturers are experimenting with licorice extracts. In Italy, where it has a long history and is used extensively in herbal therapy, licorice is prized for its cultural importance. Enforcing product safety, quality, and compliance with health requirements, the Italian licorice market is run under strict regulatory frameworks. The Italian licorice market is expanding as a result of rising consumer demand for natural ingredients, product category development into new areas like cosmetics, continuous formulation innovation, close cultural linkages, consumer education, and regulatory compliance.

The licorice market in Italy demonstrates a wide range of preferences among many varieties of licorice sweets, each catering to distinct customer interests and cultural customs. Thanks to its chewy texture and rich, deep taste, black licorice is a popular choice in the Italian licorice market. Another well-liked product category in the Italian market is fruit-flavored licorice sweets, which provide a welcome change from the standard licorice flavors. Apple-flavored licorice candies have a fruity, somewhat tangy flavor profile that appeals to customers looking for a cool substitute for typical licorice flavors. Candy with licorice flavoring and cinnamon appeals to people who want a warm, spicy take on classic licorice. Licorice is still a popular and adaptable confection in Italy because manufacturers keep coming up with different flavors and formulas to satisfy shifting consumer needs.

Liquid licorice extract has the top position in the Italian licorice market in terms of market share. Because liquid licorice extract is so simple to incorporate into goods, it is widely employed in the food and beverage industries. Because of its therapeutic qualities, including anti-inflammatory, anti-microbial, and immune-stimulating effects, it is preferred in the pharmaceutical industry. Powdered licorice is utilized in many therapeutic treatments, much as liquid extracts, albeit incorporating it into formulations usually involves further processing. Typically, traditional confectionary uses block licorice. It is mostly eaten as a snack or dessert, and its versatility is less than that of liquid and powdered versions. Block licorice has a lesser market share because of its restricted use and lack of convenience in contemporary production techniques. Its use is more specialized and frequently restricted to conventional goods.

The main sectors that use licorice in the Italian licorice market are food and beverage, pharmaceutical, tobacco, and other industries. In the Italian licorice market, this application is the most popular. Candy, candies, and chocolates are just a few examples of the confectionary goods that heavily use licorice. It is also a well-liked component of many drinks, such as health drinks and herbal teas. The use of licorice in medicine is substantial and expanding. Because licorice extract has anti-inflammatory and calming qualities, it is frequently used in cough syrups, throat lozenges, and other traditional medicines. The tobacco business uses licorice as a flavoring for chewing tobacco and cigarettes. It lessens the harshness and improves the flavor of tobacco products.



Companies Mentioned:
Mars Wrigley Confectionery, div. of Mars Inc., Ferrero Group, Haribo GmbH & Co. K.G., Perfetti Van Melle, Meiji Co. Ltd., Nestle SA, Hershey Co., Lotte Confectionery Co Ltd, Mondelez International, Lindt & Sprungli AG

Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects Covered in the report:
• Licorice Market Size By Value for the time period (2018-2029F)
• Market Share by Type (Black Licorice, Fruit Flavoured Candy, Anise & Apples, Cinnamon) By Value
• Market Share by Form (Powder, Liquid, Block) By Value
• Market Share by Applications (Food & Beverages, Pharmaceuticals, Tobacco and Others) By Value

By Type
• Black Licorice
• Fruit Flavoured Candy
• Anise & Apples
• Cinnamon

By Form
• Powder
• Liquid
• Block

By Application
• Food & Beverages
• Pharmaceuticals
• Tobacco
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.