The China Hard Boiled Sweets market was valued at more than USD 1 Billion in 2023. China's market is rapidly expanding with a shift towards premium and imported hard-boiled sweets
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The Chinese market for hard-boiled sweets is an effervescent and increasing subset of the confectionery business, driven by shifting customer preferences, cultural norms, and rising disposable incomes. Typically, boiling sugar syrup is used to make these candies, which are then flavored to produce a range of flavors using fruit essences, herbal extracts, or other ingredients. To accommodate a wide range of consumer preferences, they come in a variety of sizes, shapes, and package configurations. Once selecting confectionary items, Chinese customers place a high priority on flavor, quality, and health concerns. Well-liked classic flavors like lychee, green tea, and mango represent regional culinary traditions and preferences for comfort food. In order to cater to younger demographics and urban consumers seeking novelty, there is also an increasing desire for creative tastes, such as blends with Western influences or combinations with exotic fruits. In this dynamic industry, brands who can effectively manage the broad distribution structure, innovate with enticing flavors, and cater to health-conscious customers will have an advantage in capitalizing on the expanding demand for high-quality confectionary items.
According to the research report "China Hard Boiled Sweets Market Outlook, 2029," published by Bonafide Research, the China Hard Boiled Sweets market was valued at more than USD 1 Billion in 2023. China's fast urbanization and economic growth have raised disposable incomes, which has increased consumer spending on upscale and decadent goods like hard-boiled sweets. Chinese customers are beginning to choose foreign and high-end brands of confectionary, particularly hard-boiled sweets. In response, producers are releasing low- or sugar-free versions of hard-boiled candies, frequently enhanced with stevia or monk fruit as natural sweeteners. In China, e-commerce has completely changed the retail environment, affecting even the candy industry. Innovations in packaging design, such as the use of eco-friendly materials and portable forms for consumption on the move, boost customer convenience and product attractiveness, which in turn fuels market expansion. By providing festive packaging and limited editions, brands use these cultural customs to attract consumers seeking presents-worthy merchandise. The hard boiled sweets business in China is growing as a result of manufacturers and merchants extending their marketing campaigns and distribution networks to tap into these new markets.
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In China, kids and teens love suckers and lollipops for their entertaining forms, vivid colors, and flavor that lasts a long time. In China, jawbreakers have a devoted but specialized following. They are distinguished by their rough texture and layered hues. Candy canes have become more and more popular in China, especially among younger generations who are affected by international trends, despite being historically linked with Western festivals like Christmas. A vast variety of round or disc-shaped hard-boiled sweets with tastes ranging from fruity to herbal are referred to as drops and disks. In China, lollipops and suckers are usually the most popular varieties. Their allure as colorful and entertaining sweets has led to their enormous popularity among youngsters and young people. A wide range of consumers may get their hands on lollipops and suckers thanks to their widespread availability at supermarkets, convenience stores, and internet retailers.
Children and teens in China are huge fans of hard-boiled sweets. Along with the assortment of sweet and fruity flavors, these age groups are captivated to the packaging's vibrant and fun design. A noteworthy customer sector in China for hard-boiled sweets is made up of young people and working professionals. The elderly population in China also affects the market for hard-boiled sweets, but usually in a lesser proportion than children and young adults. Children are frequently seen as the market leader for hard-boiled candies in China among these age groups. Their steady demand is a major contributor to sales volume, and it is impacted by the shopping patterns of parents, school snacks, and holiday gifts. Children are a vital demographic for marketers to target via both traditional retail channels and internet marketing techniques because of their great affinity for colorful and creatively produced candy.
Online platforms offer wide coverage across the nation, including more rural and lower-class cities with less developed traditional retail infrastructure. Purchase decisions on these platforms are also influenced by user reviews, discounts, and promotional initiatives. Supermarkets and hypermarkets continue to be important distribution outlets in China's urban and suburban areas for hard-boiled sweets. These establishments gain from heavy foot traffic and offer customers competitive pricing, one-stop shopping convenience, and sales-boosting promotions. Particularly for customers who are on the go or are looking for quick satisfaction, convenience stores provide accessibility and convenience. Premium and artisanal hard-boiled sweets are distributed through specialty confectionery stores and boutiques, which occupy a specialized but significant market. The e-commerce sector is the primary means of distribution for hard-boiled sweets in China because of its broad reach, quick expansion, and customer-friendly nature.
Companies Mentioned:
Mars Wrigley Confectionery, div. of Mars Inc., Ferrero Group, Haribo GmbH & Co. K.G., Perfetti Van Melle, Meiji Co. Ltd., Nestle SA, Hershey Co., Lotte Confectionery Co Ltd, Mondelez International, Lindt & Sprungli AG
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Manmayi Raval
Research Consultant
Considered in this report
• Historical Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
Aspects Covered in the report:
• Hard Boiled Sweets Market Size By Value for the time period (2018-20269F)
• Market Share by Product Type (Hard Boiled Sweets, Plain Mints, Caramel/ Toffee, Chewy, Novelty, Licorice, Sugar-free, Others) By Value
• Market Share by Age Group (Children(1-20 Age), Adult (20-55) & Geriatric(55 and above)) By Value
• Market Share by Sales Channel (Supermarket/Hypermarket, Convenience Stores, E-commerce & Others) By Value
By Type
• Suckers & Lollipops
• Jawbreakers
• Candy Canes
• Drops & Disks
• Others
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By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce
• Others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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