Saudi Arabia Frozen Meat & Poultry Market Overview, 2029

The frozen meat and poultry market in Saudi Arabia is a vital component of the country's food industry, catering to the dietary needs of its rapidly growing population. With a significant portion of the local cuisine reliant on meat, the demand for frozen alternatives has surged, driven by factors such as convenience, shelf-life, and the ability to meet religious dietary requirements, particularly during Ramadan. This market segment has witnessed steady growth, propelled by the expansion of modern retail channels, including hypermarkets and supermarkets, which offer a wide range of frozen meat and poultry products to consumers across the kingdom. Saudi Arabia has seen a rise in domestic production of poultry products as part of its efforts to achieve food security and reduce dependency on imports. The government has initiated various initiatives to support local poultry farmers and enhance production capacity, including subsidies, investment incentives, and modernization programs. Furthermore, there has been a growing trend towards sustainable and ethical practices within the industry, with consumers showing increasing interest in products sourced from environmentally responsible and ethically managed farms. Recent developments within Saudi Arabia's frozen meat and poultry market include a growing emphasis on food safety and quality standards. The Saudi Food and Drug Authority (SFDA) have implemented stringent regulations to ensure that imported products comply with strict health and safety guidelines. Additionally, there has been a notable increase in the adoption of halal certification processes, reflecting the country's commitment to Islamic dietary principles. Moreover, technological advancements in cold chain logistics have enhanced the distribution and storage capabilities of frozen meat and poultry products, ensuring that they reach consumers in optimal condition. According to the research report "Saudi Arabia Frozen Meat and Poultry Market Overview, 2029," published by Bonafide Research, the Saudi Arabia frozen meat and poultry market is anticipated to grow at more than 5.50% CAGR from 2024 to 2029. The meat and poultry market in Saudi Arabia is a dynamic sector influenced by various factors ranging from cultural preferences to economic trends. With a large and growing population, coupled with a high per capita meat consumption rate, the demand for meat and poultry products remains consistently strong. Saudi Arabia's meat and poultry market is heavily reliant on imports to meet this demand, with a significant portion of the country's consumption sourced from abroad. Factors such as urbanization, changing lifestyles, and increasing disposable incomes have fueled the demand for processed and convenience meat products, leading to the growth of modern retail channels like supermarkets and hypermarkets. Religious and cultural factors also play a significant role in shaping the market landscape, with halal certification being a crucial requirement for meat and poultry products consumed in the country. As such, suppliers must adhere to strict halal standards to cater to the preferences of the predominantly Muslim population. Additionally, seasonal factors, such as the holy month of Ramadan, which sees a surge in consumption, influence market dynamics and supply chains, prompting retailers to stock up on meat and poultry products to meet heightened demand during this period. Environmental concerns and sustainability considerations are increasingly influencing consumer preferences, with a growing demand for ethically sourced and environmentally friendly meat and poultry products. This trend has led to greater scrutiny of production practices, including issues related to animal welfare, resource utilization, and carbon footprint. As a result, there is a rising interest in organic, free-range, and pasture-raised meat and poultry options among consumers seeking healthier and more sustainable food choices. Moreover, efforts to promote domestic production through subsidies, investment incentives, and technological advancements aim to reduce dependency on imports and enhance self-sufficiency in meat and poultry production.

In addition to the diverse array of primary meats, the meat and poultry market also encompasses various processed products, catering to convenience-seeking consumers and culinary enthusiasts alike. Processed meats include a wide range of items such as deli meats, hot dogs, sausages, and cured meats like salami and prosciutto. These products undergo various methods of preservation, seasoning, and cooking, enhancing their flavor profiles and extending their shelf life. Deli meats offer a convenient solution for quick sandwiches and charcuterie boards, available in a multitude of flavors and textures, from thinly sliced turkey breast to spicy salami. Hot dogs and sausages are beloved staples of cookouts and casual dining, available in a plethora of styles and flavors to suit different tastes and cultural traditions, whether it's a classic American frankfurter or a spicy chorizo. Cured meats, often associated with European culinary traditions, add depth and complexity to dishes with their intense flavors and textures. Products like prosciutto, pancetta, and chorizo bring a touch of sophistication to appetizers, salads, and pasta dishes, elevating the dining experience with their distinctive taste profiles. The meat and poultry market has seen a growing demand for organic, grass-fed, and ethically sourced products, reflecting consumer concerns about animal welfare, environmental sustainability, and personal health. This trend has spurred the development of niche markets and specialty products, offering consumers a wider range of options to align with their values and preferences. In the meat and poultry market, various types of products cater to different consumer needs and preferences. Canned meat and poultry offer convenience and long shelf life, making them popular choices for emergency food supplies, camping, and outdoor activities. These products range from canned tuna and chicken to more specialty items like corned beef and pâté, providing options for quick and easy meal preparation. Frozen meat and poultry products are another significant segment of the market, offering convenience without compromising on quality. Frozen meats include everything from whole chickens and beef cuts to pre-marinated skewers and breaded nuggets. These products appeal to busy consumers seeking convenient meal solutions that retain freshness and flavor. Chilled meat and poultry products are prized for their freshness and premium quality. These include fresh cuts of beef, pork, chicken, and turkey, as well as specialty items like sausages and marinated meats. Chilled products are typically found in refrigerated sections of supermarkets and butcher shops, catering to consumers who prioritize freshness and are willing to pay a premium for it. Chilled meats are often used for immediate consumption or as ingredients in home-cooked meals, offering a wide range of culinary possibilities. Processed meat and poultry products encompass a diverse range of items that undergo various techniques such as curing, smoking, and seasoning to enhance flavor and extend shelf life. Examples include bacon, ham, salami, sausage, and deli meats. Processed meats are popular for their convenience, versatility, and distinct flavors, making them staples in sandwiches, salads, charcuterie boards, and other culinary creations. However, processed meats have faced scrutiny in recent years due to health concerns associated with excessive consumption of additives and preservatives. The sales channel for the meat and poultry industry typically involves a multi-tiered approach aimed at efficiently delivering products from producers to consumers while ensuring quality and safety standards are met at every stage. At the primary level, producers, this may include farmers, ranchers, and processing plants, supply raw meat and poultry products. These products then enter the distribution phase, where they are either sold directly to retailers, such as supermarkets, specialty meat shops, and grocery chains, or to wholesalers who distribute them to various retail outlets. Additionally, some producers may engage in direct sales to consumers through farmer's markets, online platforms, or their own storefronts. Retailers play a crucial role in the sales channel by offering a diverse range of meat and poultry products to consumers, often alongside complementary items like marinades, seasonings, and cooking utensils. Distribution centers and logistics companies facilitate the movement of products between producers, wholesalers, and retailers, ensuring timely delivery and efficient supply chain management. Throughout the entire sales channel, adherence to food safety regulations and standards is paramount to maintain consumer confidence and uphold the integrity of the industry.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Frozen Fish and Seafood market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Meat Product: • Beef • Chicken • Pork • Others

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By End User: • Residential • Commercial By Sales Channel: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Meat and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.