India Frozen Meat & Poultry Market Overview, 2029

The frozen meat and poultry market in India has seen substantial growth in recent years, driven by various factors such as increasing urbanization, changing dietary habits, and a rise in disposable incomes. This market encompasses a wide range of products, including frozen chicken, mutton, beef, and seafood, catering to the diverse culinary preferences across the country. One of the key advantages of frozen meat and poultry is its extended shelf life, which allows for easier storage and transportation, making it convenient for both retailers and consumers. Additionally, frozen products often undergo stringent quality control measures, ensuring freshness and safety. Recent developments within India's frozen meat and poultry market reflect the growing demand and evolving consumer preferences. For instance, there has been a noticeable shift towards healthier and more sustainable options, leading to an increase in the availability of organic and antibiotic-free frozen meat products. Furthermore, technological advancements in cold chain infrastructure have enabled better preservation and distribution of frozen products, facilitating market expansion beyond urban centers into semi-urban and rural areas. In terms of interesting news within the industry, several initiatives have emerged aimed at promoting local sourcing and production of frozen meat and poultry. Government schemes and incentives to support cold chain infrastructure development have been instrumental in fostering growth and improving supply chain efficiencies. Moreover, collaborations between domestic producers and international players have led to the introduction of innovative products and flavors, catering to the diverse tastes of Indian consumers.

According to the research report "India Frozen Meat and Poultry Market Overview, 2029," published by Bonafide Research, the India frozen meat and poultry market is anticipated to grow at more than 24% CAGR from 2024 to 2029. The meat and poultry market in India represents a dynamic and multifaceted industry influenced by various factors. One of the primary drivers of this market is the country's burgeoning population, which exceeds 1.3 billion people, resulting in a significant demand for protein-rich food sources. Additionally, changing dietary preferences and an increasing awareness of the importance of a balanced diet have led to a rise in the consumption of meat and poultry products across urban and rural areas. This shift in consumer behavior is further fueled by rising disposable incomes, which have enabled a larger portion of the population to afford animal protein as a regular part of their diet. Cultural and regional diversity also play a crucial role in shaping the meat and poultry market in India. Different states and regions have their culinary traditions and preferences, leading to a diverse array of meat-based dishes. For example, while chicken is widely consumed throughout the country, certain regions have a preference for mutton or seafood, reflecting local culinary practices and cultural norms. Government policies and regulations also have a significant impact on the meat and poultry industry. India has a complex regulatory framework governing food safety, hygiene standards, and the import and export of meat products. Adherence to these regulations is essential for businesses operating in this sector to ensure consumer safety and maintain market access. Infrastructure and logistics constitute another critical aspect of the meat and poultry market in India. The country's vast geographical expanse poses logistical challenges in terms of transportation and storage of perishable goods. However, investments in cold chain infrastructure and technological advancements have improved the efficiency of the supply chain, enabling the distribution of meat and poultry products to even remote areas. Consumer preferences are evolving, with a growing demand for healthier and more sustainably sourced meat and poultry products. This trend has led to an increase in the availability of organic, free-range, and antibiotic-free options in the market. Moreover, technological innovations, such as online retail platforms and digital payment systems, have made it easier for consumers to access a wide range of meat and poultry products, further driving market growth.

In addition to the diverse array of primary meats, the meat and poultry market also encompasses various processed products, catering to convenience-seeking consumers and culinary enthusiasts alike. Processed meats include a wide range of items such as deli meats, hot dogs, sausages, and cured meats like salami and prosciutto. These products undergo various methods of preservation, seasoning, and cooking, enhancing their flavor profiles and extending their shelf life. Deli meats offer a convenient solution for quick sandwiches and charcuterie boards, available in a multitude of flavors and textures, from thinly sliced turkey breast to spicy salami. Hot dogs and sausages are beloved staples of cookouts and casual dining, available in a plethora of styles and flavors to suit different tastes and cultural traditions, whether it's a classic American frankfurter or a spicy chorizo. Cured meats, often associated with European culinary traditions, add depth and complexity to dishes with their intense flavors and textures. Products like prosciutto, pancetta, and chorizo bring a touch of sophistication to appetizers, salads, and pasta dishes, elevating the dining experience with their distinctive taste profiles. The meat and poultry market has seen a growing demand for organic, grass-fed, and ethically sourced products, reflecting consumer concerns about animal welfare, environmental sustainability, and personal health. This trend has spurred the development of niche markets and specialty products, offering consumers a wider range of options to align with their values and preferences.

In the meat and poultry market, various types of products cater to different consumer needs and preferences. Canned meat and poultry offer convenience and long shelf life, making them popular choices for emergency food supplies, camping, and outdoor activities. These products range from canned tuna and chicken to more specialty items like corned beef and pâté, providing options for quick and easy meal preparation. Frozen meat and poultry products are another significant segment of the market, offering convenience without compromising on quality. Frozen meats include everything from whole chickens and beef cuts to pre-marinated skewers and breaded nuggets. These products appeal to busy consumers seeking convenient meal solutions that retain freshness and flavor. Chilled meat and poultry products are prized for their freshness and premium quality. These include fresh cuts of beef, pork, chicken, and turkey, as well as specialty items like sausages and marinated meats. Chilled products are typically found in refrigerated sections of supermarkets and butcher shops, catering to consumers who prioritize freshness and are willing to pay a premium for it. Chilled meats are often used for immediate consumption or as ingredients in home-cooked meals, offering a wide range of culinary possibilities. Processed meat and poultry products encompass a diverse range of items that undergo various techniques such as curing, smoking, and seasoning to enhance flavor and extend shelf life. Examples include bacon, ham, salami, sausage, and deli meats. Processed meats are popular for their convenience, versatility, and distinct flavors, making them staples in sandwiches, salads, charcuterie boards, and other culinary creations. However, processed meats have faced scrutiny in recent years due to health concerns associated with excessive consumption of additives and preservatives.
The sales channel for the meat and poultry industry typically involves a multi-tiered approach aimed at efficiently delivering products from producers to consumers while ensuring quality and safety standards are met at every stage. At the primary level, producers, this may include farmers, ranchers, and processing plants, supply raw meat and poultry products. These products then enter the distribution phase, where they are either sold directly to retailers, such as supermarkets, specialty meat shops, and grocery chains, or to wholesalers who distribute them to various retail outlets. Additionally, some producers may engage in direct sales to consumers through farmer's markets, online platforms, or their own storefronts. Retailers play a crucial role in the sales channel by offering a diverse range of meat and poultry products to consumers, often alongside complementary items like marinades, seasonings, and cooking utensils. Distribution centers and logistics companies facilitate the movement of products between producers, wholesalers, and retailers, ensuring timely delivery and efficient supply chain management. Throughout the entire sales channel, adherence to food safety regulations and standards is paramount to maintain consumer confidence and uphold the integrity of the industry.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Frozen Fish and Seafood market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Meat Product:
• Beef
• Chicken
• Pork
• Others

By End User:
• Residential
• Commercial

By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Meat and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.