United States (US) Frozen Fruits and Vegetables Market Overview, 2029

The USA fruits and vegetables market is a significant segment of the agricultural industry, with an annual market size of around $65 billion and a steady growth rate of 2-3% annually. Major fruits include apples, oranges, bananas, grapes, strawberries, and blueberries, while key vegetables encompass tomatoes, lettuce, onions, carrots, and potatoes. Increasing health consciousness, convenience, and the rise of plant-based diets are driving consumption trends, boosting demand for fresh, organic, and locally sourced produce. The US is a major producer, particularly in states like California, Florida, Washington, and Texas, but also relies heavily on imports from Mexico, Canada, and South America to meet year-round demand and supply exotic and off-season produce. Advances in agricultural technology are enhancing productivity, yet the sector faces challenges such as labor shortages, climate change, regulatory compliance, and supply chain disruptions. Opportunities abound in the growing market for organic produce and innovations aimed at sustainability and efficiency. According to the research report "USA Fruits and Vegetable Market Outlook, 2029," published by Bonafide Research, the USA Fruits and Vegetable market was valued at more than USD 7 Billion in 2023. The market is seeing growth in convenience-oriented products such as pre-cut, pre-washed, and ready-to-eat fruits and vegetables. These products cater to busy lifestyles and the demand for quick, healthy meal options. The demand for organic and non-GMO fruits and vegetables is rising as consumers seek healthier, environmentally friendly options. Organic produce sales have been growing at a faster rate compared to conventional produce. Increasing awareness of health and wellness is encouraging consumers to eat more fruits and vegetables. Diets rich in fruits and vegetables are associated with lower risks of chronic diseases, prompting higher consumption. The popularity of plant-based diets is boosting the consumption of fruits and vegetables. More people are adopting vegetarian, vegan, and flexitarian lifestyles, which emphasize increased intake of plant-based foods. The demand for exotic fruits and vegetables, as well as "superfoods" like kale, avocados, and berries, is on the rise. These products are sought after for their unique flavors and perceived health benefits. The rise of e-commerce and online grocery shopping is making it easier for consumers to access a wide variety of fruits and vegetables. Online platforms are expanding their fresh produce offerings and providing home delivery services.

The frozen fruits and vegetables market in the USA has seen an expansion beyond traditional offerings to include innovative products like smoothie-ready blends, exotic fruit mixes, and organic options. These cater to the evolving tastes and preferences of health-conscious consumers seeking convenient yet wholesome food choices. Moreover, the rise of online grocery shopping and home delivery services has made it easier for consumers to access a wide variety of frozen fruits and vegetables from the comfort of their homes. The frozen fruits and vegetables market also benefits from the increasing focus on sustainability and food waste reduction. By offering a longer shelf life compared to fresh produce, frozen fruits and vegetables help minimize food spoilage and contribute to reducing overall food waste in households. This eco-friendly aspect resonates with environmentally conscious consumers, further driving demand for frozen options. The COVID-19 pandemic has influenced consumer behavior, with more people cooking at home and stocking up on pantry essentials, including frozen fruits and vegetables. This shift towards home cooking and meal preparation has sustained the demand for frozen options, as they offer convenience and versatility for creating nutritious meals. Organic fruits and vegetables are cultivated without the use of synthetic pesticides, herbicides, fertilizers, or genetically modified organisms (GMOs). Instead, organic farming relies on natural methods such as crop rotation, composting, and biological pest control to maintain soil health and fertility. Organic farming practices prioritize sustainability, biodiversity, and environmental stewardship. Organic produce is typically certified by regulatory bodies to ensure compliance with organic standards, providing consumers with assurance regarding the authenticity of the product's organic claims. Conventional fruits and vegetables are produced using conventional farming methods, which may involve the use of synthetic chemicals such as pesticides, herbicides, and fertilizers to control pests, weeds, and enhance crop yields. Conventional farming practices prioritize efficiency, productivity, and cost-effectiveness. While conventional produce may be more readily available and less expensive than organic options, concerns about chemical residues, environmental impact, and sustainability have led some consumers to prefer organic alternatives. However, advancements in integrated pest management and sustainable agriculture practices within conventional farming aim to mitigate these concerns and improve the overall sustainability of conventional produce production. In the USA, the fruits and vegetables market industry boasts a robust sales channel network, catering to diverse consumer preferences and needs. Traditional retail channels like supermarkets, grocery stores, and farmers' markets offer a wide selection of produce, providing convenience and variety to consumers. The rise of e-commerce has also revolutionized the market, with online platforms and grocery delivery services offering fresh produce for home delivery or store pickup, appealing to busy consumers seeking convenience. Specialty stores cater to niche markets, offering high-quality, organic, and specialty produce for health-conscious consumers. Additionally, the foodservice sector, including restaurants, cafes, and hotels, represents a significant sales channel for fruits and vegetables, sourcing produce directly from wholesalers or farms. Direct-to-consumer models like community-supported agriculture (CSA) programs and farm stands promote transparency and sustainability, allowing consumers to purchase directly from local farms.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Frozen Fruits and Vegetables market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Fruits • Vegetables

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Category: • Organic • Conventional By End User: • Residential • Commercial By Price Range: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fruits and Vegetable industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.