North America Art and Craft Market Outlook, 2029

Market Dynamic

Market Drivers Growing Popularity of DIY Culture: The "Do-It-Yourself" (DIY) culture, particularly among millennials and Generation Z, has increased demand for art and craft equipment. According to Grand View Research, the DIY trend is growing as people seek out unique and personalised goods for home decor, presents, and fashion accessories. DIY videos, tutorials, and crafting groups on platforms pique people's interest, encouraging them to try making as a hobby or side business. Educational Applications: Crafting activities are commonly used in educational systems to encourage creativity, fine motor skills, and problem-solving ability. Many schools, parents, and instructors incorporate arts and crafts into their curriculum and homeschooling, a tendency that grew during the COVID-19 lockdowns. According to Technavio, demand for craft supplies in education is a big motivator, particularly among younger age groups. Market Challenges Seasonality of Demand: The demand for art and craft supplies is seasonal, spiking during holidays, back-to-school seasons, and festive occasions. Outside of these times, sales may fall, posing a difficulty for businesses to maintain a steady revenue stream. According to the Craft Industry Alliance, craft merchants face a perpetual challenge in controlling inventories and keeping customers interested throughout the year. Counterfeit and low-quality products: The rise of counterfeit or low-quality craft supplies from untrustworthy sellers, particularly on internet marketplaces, undermines customer trust. Poor-quality materials can have a detrimental impact on the crafting experience and lead to regular customers leaving established companies. According to MarketWatch, the business is facing increasing challenges in protecting against counterfeit items and maintaining quality standards. Market Trends Rise of Digital and Tech-Enabled Crafting: Digital crafting tools are quickly altering the art and craft industry. Cricut and Silhouette machines, which use software to cut elaborate images from paper, vinyl, and fabric, are extremely popular. Similarly, 3D printing technology is being merged with craft, allowing people to design and manufacture products from home. The Craft Industry Alliance claims that these technologies make crafting more accessible and customisable, broadening the market's appeal. Collaborative and Community-Based Crafting: The popularity of community-based crafting events, both online and in person, is encouraging more individuals to participate in arts and crafts. Virtual craft workshops, livestreams, and crafting challenges have become popular since the pandemic, as people seek ways to connect with others while engaging in creative pursuits. Forbes discusses the rise of crafting communities, where shared experiences and peer learning are increasing consumer loyalty and product demand.

Key Development

• In 2023, STEM-focused arts and crafts kits gained popularity among parents and educators due to their ability to enhance learning through hands-on creative activities. • In 2022, Subscription box services, like as monthly art and craft kits, gained popularity during the epidemic.