Asia-Pacific Pregnancy Care Products Market Outlook, 2029
The Asia-Pacific Pregnancy Care Products Market is segmented into By Types (Skincare Products (Stretch Mark Creams, Anti-Itching Creams, Nipple Creams, Moisturizers and Lotions, Pregnancy-safe Sunscreens), Maternity Apparel (Maternity Dresses, Maternity Pants and Jeans, Maternity Tops and Shirts, Maternity Lingerie, Maternity Activewear), Pregnancy Support Products (Belly Bands and Belts, Maternity Pillows), Wearable Pregnancy Devices, Postpartum Care Products and Others (Prenatal Vitamins, Pregnancy Test Kits, Breast Pump) and By Distribution Channel (Independent Pharmacies & Drug Stores, Online Stores, Hospital Pharmacies and Others).
- Bonafide Research
- 02-09-2024
- Pages : 107
- Figures : 14
- Tables : 40
- Region : Asia-Pacific
- Category : Consumer Goods & Services
- Beauty & Personal Care
The Asia Pacific Pregnancy Care market is projected to grow at a CAGR over 8% from 2024 to 2029, driven by expanding healthcare access and increasing awareness of prenatal and post
- Historical Period2018-2022
- Base Year2023
- Forecast Period2024-2029
- CAGR (2024-2029) 8%
- Largest MarketChina
- Fastest Market India
- Format
Featured Companies
- 1. Mankind Pharma Limited
- 2. Koninklijke Philips
- 3. Adidas AG
- 4. Pigeon Corporation
- 5. Abbott Laboratories
- 6. Wacoal Ltd
- More...
Pregnancy Care Products Market Analysis
As a region characterized by rapid urbanization, rising disposable incomes, and growing awareness of maternal and child health, the demand for pregnancy care products and services in the Asia-Pacific region has been on the rise. The market encompasses a wide range of products, including prenatal vitamins, maternity wear, skincare, and other essential items. While the market has witnessed substantial growth in recent years, it still presents untapped opportunities for businesses looking to cater to the specific needs of expectant mothers in the region. The APAC pregnancy care market is characterized by diverse consumer preferences and cultural nuances. Traditional practices and beliefs play a significant role in shaping the consumption patterns of pregnancy care products. For instance, in many Asian cultures, there are specific dietary restrictions and herbal remedies prescribed for pregnant women. For instance, traditional Chinese medicine (TCM) has a significant influence on pregnancy care practices in many Asian countries. Incorporating elements of TCM into product formulations can appeal to a substantial consumer segment. Moreover, the region's diverse demographics, with varying levels of education and income, create distinct market segments with specific needs and preferences. Moreover, the concept of beauty and skincare during pregnancy varies across different countries. Additionally, the level of awareness about prenatal care and the importance of nutrition differs between urban and rural areas. According to the research report, “Asia Pacific Pregnancy Care Market Outlook, 2029,” published by Bonafide Research, the Asia Pacific Pregnancy Care market is anticipated to grow with more than 8 CAGR from 2024–2029. The APAC pregnancy care market is subject to a diverse regulatory environment across different countries. Product registration, labeling, and advertising requirements vary significantly. Compliance with these regulations is crucial for companies operating in the region. Additionally, the market is characterized by a wide range of consumer demographics. Factors such as age, income, education, and cultural beliefs influence product preferences and purchasing behavior. For instance, younger, urban consumers may prioritize convenience and trendy products, while older, rural consumers may focus on traditional remedies and affordable options. The APAC region exhibits significant variations in terms of market maturity and consumer behavior. Countries like Australia and South Korea have relatively developed pregnancy care markets with sophisticated consumers, while emerging economies like India and Vietnam are witnessing rapid growth in this sector. Understanding these regional differences is essential for tailoring marketing strategies and product offerings. Effective marketing strategies are crucial for success in the APAC pregnancy care market. Building strong brand awareness and credibility is essential, especially in markets with low levels of healthcare literacy.
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Market Drivers • Rising Disposable Incomes and Urbanization: The rapid economic growth and urbanization across many APAC countries have led to a significant increase in disposable incomes. This has empowered women to make informed healthcare decisions, including investing in prenatal care. The shift from rural to urban lifestyles is also influencing pregnancy care preferences, with women seeking advanced medical facilities and services available in urban centers. • Increasing Awareness and Education: There has been a noticeable rise in awareness about maternal and child health in the APAC region. Governments, non-profit organizations, and healthcare providers are actively promoting prenatal care, maternal nutrition, and postnatal care. This increased awareness is driving demand for pregnancy care products and services, as women become more informed about their options and the importance of preventive care. Market Challenges • Traditional Beliefs and Practices: Traditional beliefs and practices related to pregnancy and childbirth continue to influence healthcare seeking behavior in some parts of APAC. These practices may sometimes conflict with modern medical recommendations, leading to suboptimal maternal and child health outcomes. Overcoming these challenges requires a combination of education, cultural sensitivity, and the integration of traditional practices with evidence-based care. • Maternal and Infant Mortality Rates: While there has been progress in reducing maternal and infant mortality rates in APAC, these rates still remain higher compared to developed regions. Factors such as malnutrition, inadequate prenatal care, and lack of access to emergency obstetric care contribute to these challenges. Addressing these issues requires comprehensive interventions, including improving healthcare infrastructure, educating healthcare providers, and empowering women.
Pregnancy Care Products Segmentation
| By Types | Skincare Products (Stretch Mark Creams, Anti-Itching Creams, Nipple Creams, Moisturizers and Lotions and Pregnancy-safe Sunscreens | |
| Maternity Apparel (Maternity Dresses, Maternity Pants and Jeans, Maternity Tops and Shirts, Maternity Lingerie and Maternity Activewear) | ||
| Pregnancy Support Products (Belly Bands and Belts & Maternity Pillows) | ||
| Wearable Pregnancy Devices | ||
| Postpartum Care Products | ||
| Others (Prenatal Vitamins, Pregnancy Test Kits, Breast Pump ) | ||
| By Distribution Channel | Independent Pharmacies & Drug Stores | |
| Online Stores | ||
| Hospital Pharmacies | ||
| Others | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
Based on the report, the Pregnancy Care market is segmented into Skincare Products, Maternity Apparel, Pregnancy Support Products, Wearable Pregnancy Devices, Postpartum Care Products and Others (Prenatal Vitamins, Pregnancy Test Kits, Breast Pump). Skincare products, including stretch mark creams, body oils, and nipple balms, are essential for maintaining skin health during pregnancy. Maternity apparel, encompassing a variety of clothing options designed for comfort and support, has witnessed significant growth due to increasing awareness about the importance of suitable attire during pregnancy. Pregnancy support products, such as belly bands, maternity pillows, and back supports, address physical discomforts and provide relief. Wearable pregnancy devices, although still in their nascent stages, are gaining traction with features like fetal heart rate monitoring and contraction tracking. Postpartum care products, including perineal care items and breast pads, are crucial for maternal recovery. Finally, the "others" category encompasses products like prenatal vitamins, pregnancy test kits, and breast pumps, which are considered staples in the pregnancy care routine. While prenatal vitamins and pregnancy test kits have established markets, the focus on breast pumps has intensified due to the growing emphasis on breastfeeding. According to the report, the Pregnancy Care market is segmented into Independent Pharmacies & Drug Stores, Online Stores , Hospital Pharmacies and Others. Independent pharmacies and drug stores continue to be a dominant channel, especially in rural and semi-urban areas where access to modern retail formats is limited. These stores often enjoy strong relationships with local communities and offer personalized advice to expectant mothers. However, the growing trend of urbanization and rising disposable incomes are driving a shift towards organized retail formats, including supermarkets and hypermarkets, which are increasingly stocking pregnancy care products. Online stores have emerged as a significant distribution channel, particularly in countries with high internet penetration and tech-savvy populations. E-commerce platforms offer convenience, a wider product range, and competitive pricing, attracting a growing number of expectant mothers. While online penetration is still relatively lower in some rural areas, the rapid expansion of logistics and payment infrastructure is accelerating the growth of this channel. Hospital pharmacies, though traditionally focused on prescription medications, are expanding their offerings to include over-the-counter pregnancy care products. This channel benefits from the trust and credibility associated with healthcare institutions, but its reach is primarily limited to urban areas with well-developed healthcare infrastructure.
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Pregnancy Care Products Market Regional Insights
Based on the report, the major countries covered include China, Japan, India, Australia, South Korea, and the rest of Asia Pacific. China stands as a behemoth in the Asia Pacific pregnancy care market. Its expansive population, coupled with a rapidly evolving healthcare infrastructure, has positioned the country as a dominant force. The Chinese government's increasing emphasis on maternal and child health has spurred significant investments in prenatal care facilities, technological advancements, and healthcare professionals. This has resulted in a robust ecosystem for pregnancy care services, encompassing everything from basic antenatal check-ups to advanced fertility treatments. Moreover, China's growing middle class has fueled a demand for premium pregnancy care options, including specialized maternity hospitals, personalized care plans, and luxury confinement centers. The country's robust pharmaceutical industry has also contributed to the market's growth, with a wide range of pregnancy-related products and supplements available. However, challenges such as rapid urbanization, changing family structures, and an aging population have introduced complexities into the pregnancy care landscape. Despite these factors, China's strong economic foundation, coupled with its strategic focus on healthcare development, solidifies its position as a leading market for pregnancy care in the Asia Pacific region. China's unique blend of traditional and modern healthcare practices has shaped the pregnancy care landscape. Traditional Chinese medicine (TCM) plays a significant role in prenatal care, with many women incorporating TCM treatments alongside Western medical practices. This integration of traditional and modern approaches has created a distinctive market for pregnancy-related products and services.
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Companies Mentioned
- Mankind Pharma Limited
- Koninklijke Philips
- Adidas AG
- Pigeon Corporation
- Abbott Laboratories
- Wacoal Ltd
- Clarins Group
- GNC Holdings, LLC
- H & M Hennes & Mauritz AB
- The Gap, Inc
- Henry Avocado Corporation
Table of Contents
- 1. Executive Summary
- 2. Research Methodology
- 2.1. Secondary Research
- 2.2. Primary Data Collection
- 2.3. Market Formation & Validation
- 2.4. Report Writing, Quality Check & Delivery
- 3. Market Structure
- 3.1. Market Considerate
- 3.2. Assumptions
- 3.3. Limitations
- 3.4. Abbreviations
- 3.5. Sources
- 3.6. Definitions
- 4. Economic /Demographic Snapshot
- 5. Global Pregnancy care Market Outlook
- 5.1. Market Size By Value
- 5.2. Market Share By Region
- 5.3. Market Size and Forecast, By Types
- 5.3.1. Market Size and Forecast, By Skincare Products
- 5.3.2. Market Size and Forecast, By Maternity Apparel
- 5.3.3. Market Size and Forecast, By Pregnancy Support Products
- 5.4. Market Size and Forecast, By Distribution Channel
- 6. Asia-Pacific Pregnancy care Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Country
- 6.3. Market Size and Forecast, By Types
- 6.3.1. Market Size and Forecast, By Skincare Products
- 6.3.2. Market Size and Forecast, By Maternity Apparel
- 6.3.3. Market Size and Forecast, By Pregnancy Support Products
- 6.4. Market Size and Forecast, By Distribution Channel
- 7. Market Dynamics
- 7.1. Market Drivers & Opportunities
- 7.2. Market Restraints & Challenges
- 7.3. Market Trends
- 7.3.1. XXXX
- 7.3.2. XXXX
- 7.3.3. XXXX
- 7.3.4. XXXX
- 7.3.5. XXXX
- 7.4. Covid-19 Effect
- 7.5. Supply chain Analysis
- 7.6. Policy & Regulatory Framework
- 7.7. Industry Experts Views
- 7.8. China Pregnancy care Market Outlook
- 7.8.1. Market Size By Value
- 7.8.2. Market Size and Forecast By Types
- 7.8.2.1. Market Size and Forecast By Skincare Products
- 7.8.2.2. Market Size and Forecast By Maternity Apparel
- 7.8.2.3. Market Size and Forecast By Pregnancy Support Products
- 7.8.3. Market Size and Forecast By Distribution Channel
- 7.9. Japan Pregnancy care Market Outlook
- 7.9.1. Market Size By Value
- 7.9.2. Market Size and Forecast By Types
- 7.9.2.1. Market Size and Forecast By Skincare Products
- 7.9.2.2. Market Size and Forecast By Maternity Apparel
- 7.9.2.3. Market Size and Forecast By Pregnancy Support Products
- 7.9.3. Market Size and Forecast By Distribution Channel
- 7.10. India Pregnancy care Market Outlook
- 7.10.1. Market Size By Value
- 7.10.2. Market Size and Forecast By Types
- 7.10.2.1. Market Size and Forecast By Skincare Products
- 7.10.2.2. Market Size and Forecast By Maternity Apparel
- 7.10.2.3. Market Size and Forecast By Pregnancy Support Products
- 7.10.3. Market Size and Forecast By Distribution Channel
- 7.11. Australia Pregnancy care Market Outlook
- 7.11.1. Market Size By Value
- 7.11.2. Market Size and Forecast By Types
- 7.11.2.1. Market Size and Forecast By Skincare Products
- 7.11.2.2. Market Size and Forecast By Maternity Apparel
- 7.11.2.3. Market Size and Forecast By Pregnancy Support Products
- 7.11.3. Market Size and Forecast By Distribution Channel
- 7.12. South Korea Pregnancy care Market Outlook
- 7.12.1. Market Size By Value
- 7.12.2. Market Size and Forecast By Types
- 7.12.2.1. Market Size and Forecast By Skincare Products
- 7.12.2.2. Market Size and Forecast By Maternity Apparel
- 7.12.2.3. Market Size and Forecast By Pregnancy Support Products
- 7.12.3. Market Size and Forecast By Distribution Channel
- 8. Competitive Landscape
- 8.1. Competitive Dashboard
- 8.2. Business Strategies Adopted by Key Players
- 8.3. Key Players Market Positioning Matrix
- 8.4. Porter's Five Forces
- 8.5. Company Profile
- 8.5.1. Abbott Laboratories
- 8.5.1.1. Company Snapshot
- 8.5.1.2. Company Overview
- 8.5.1.3. Financial Highlights
- 8.5.1.4. Geographic Insights
- 8.5.1.5. Business Segment & Performance
- 8.5.1.6. Product Portfolio
- 8.5.1.7. Key Executives
- 8.5.1.8. Strategic Moves & Developments
- 8.5.2. Clarins
- 8.5.3. Koninklijke Philips N.V.
- 8.5.4. Mankind Pharma Limited
- 8.5.5. H & M Hennes & Mauritz AB
- 8.5.6. The Gap, Inc.
- 8.5.7. Adidas AG
- 8.5.8. Pigeon Corporation
- 8.5.9. Wacoal Holdings
- 8.5.10. GNC Holdings, LLC
- 8.5.11. MyGlamm
- 8.5.12. E.T. Browne Drug Co., Inc.
- 9. Strategic Recommendations
- 10. Annexure
- 10.1. FAQ`s
- 10.2. Notes
- 10.3. Related Reports
- 11. Disclaimer
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Pregnancy care Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 6: Global Pregnancy care Market Size and Forecast, By Skincare Products (2018 to 2029F) (In USD Billion)
Table 7: Global Pregnancy care Market Size and Forecast, By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 8: Global Pregnancy care Market Size and Forecast, By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 9: Global Pregnancy care Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 10: Asia-Pacific Pregnancy care Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 11: Asia-Pacific Pregnancy care Market Size and Forecast, By Skincare Products (2018 to 2029F) (In USD Billion)
Table 12: Asia-Pacific Pregnancy care Market Size and Forecast, By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 13: Asia-Pacific Pregnancy care Market Size and Forecast, By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 14: Asia-Pacific Pregnancy care Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 15: Influencing Factors for Pregnancy care Market, 2023
Table 16: China Pregnancy care Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 17: China Pregnancy care Market Size and Forecast By Skincare Products (2018 to 2029F) (In USD Billion)
Table 18:China Pregnancy care Market Size and Forecast By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 19: China Pregnancy care Market Size and Forecast By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 20: China Pregnancy care Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 21: Japan Pregnancy care Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 22: Japan Pregnancy care Market Size and Forecast By Skincare Products (2018 to 2029F) (In USD Billion)
Table 23: Japan Pregnancy care Market Size and Forecast By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 24: Japan Pregnancy care Market Size and Forecast By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 25: Japan Pregnancy care Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 26: India Pregnancy care Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 27: India Pregnancy care Market Size and Forecast By Skincare Products (2018 to 2029F) (In USD Billion)
Table 28: India Pregnancy care Market Size and Forecast By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 29: India Pregnancy care Market Size and Forecast By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 30: India Pregnancy care Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 31: Australia Pregnancy care Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 32:Australia Pregnancy care Market Size and Forecast By Skincare Products (2018 to 2029F) (In USD Billion)
Table 33: Australia Pregnancy care Market Size and Forecast By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 34: Australia Pregnancy care Market Size and Forecast By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 35: Australia Pregnancy care Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 36: South Korea Pregnancy care Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 37: south Korea Pregnancy care Market Size and Forecast By Skincare Products (2018 to 2029F) (In USD Billion)
Table 38: South Korea Pregnancy care Market Size and Forecast By Maternity Apparel (2018 to 2029F) (In USD Billion)
Table 39: South Korea Pregnancy care Market Size and Forecast By Pregnancy Support Products (2018 to 2029F) (In USD Billion)
Table 40: South Korea Pregnancy care Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Pregnancy care Market Share By Region (2023)
Figure 6: Asia-Pacific Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: Asia-Pacific Pregnancy care Market Share By Country (2023)
Figure 8: China Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Japan Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: India Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Australia Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 12: South Korea Pregnancy care Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 13: Competitive Dashboard of top 5 players, 2023
Figure 14: Porter's Five Forces of Global Pregnancy care Market
Pregnancy Care Products Market Research FAQs
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