Global Gardening Equipment Market Overview, 2024-29

Market Dynamic

Market Drivers • Growing Interest in Home Gardening: One of the significant drivers of the global gardening equipment market is the growing interest in home gardening among consumers worldwide. Over recent years, there has been a notable shift towards self-sufficiency, sustainability, and a desire for a closer connection to nature. Home gardening provides individuals with the opportunity to cultivate their own fruits, vegetables, herbs, and flowers, whether in backyard gardens, balconies, or even indoor spaces. This trend is driven by various factors, including a greater emphasis on healthy eating, concerns about food security, and a desire for fresh, organic produce. As more people embrace home gardening as a rewarding and fulfilling hobby, the demand for gardening equipment such as hand tools, watering cans, pots, and planters continues to grow. Additionally, the rise of social media platforms and online gardening communities has further fueled interest in home gardening by providing inspiration, tips, and resources for novice and experienced gardeners alike. • Rising Urbanization: Urbanisation is another key driver shaping the global gardening equipment market. As populations continue to migrate from rural to urban areas, cities around the world are experiencing rapid expansion and densification. Despite the limited space available in urban environments, there is a growing desire among urban dwellers to incorporate greenery into their living spaces. Balcony gardens, rooftop gardens, community gardens, and vertical gardens are becoming increasingly popular as people seek to reconnect with nature and create tranquil oases amidst the concrete jungle. This trend is driven by a desire for improved quality of life, enhanced well-being, and the aesthetic appeal of green spaces in urban settings. To meet the needs of urban gardeners, there is a growing demand for compact, space-saving gardening equipment such as portable planters, vertical gardening systems, and lightweight tools suitable for small-scale gardening. Market Challenges • Changing Demographics: One of the significant challenges facing the global gardening equipment market is changing demographics, particularly the ageing population in many regions. As populations age, there is a shift in consumer preferences and needs, impacting the demand for gardening equipment. Older individuals may require gardening equipment that is more ergonomic, lightweight, and easy to use to accommodate mobility issues and physical limitations. Additionally, changing demographics may also result in a decline in the number of active gardeners, as younger generations may not have the same level of interest or time to engage in gardening activities. • Weather Variability: Weather variability presents another significant challenge for the global gardening equipment market. Climate change has led to increasing unpredictability in weather patterns, including fluctuations in temperature, rainfall, and extreme weather events such as storms, droughts, and heatwaves. These weather variations can disrupt gardening activities, damage crops, and impact the overall demand for gardening equipment. For example, prolonged periods of drought may reduce the need for watering equipment, while excessive rainfall or flooding may damage gardens and equipment, leading to decreased sales. Moreover, extreme temperatures and weather events may also affect consumer behaviour, with individuals less inclined to engage in outdoor gardening activities during adverse weather conditions.

Key Development

• In 2023, in order to enhance the value and streamline operations for John Deere Dealers, collaboration between John Deere and Microsoft has been established. They are jointly developing a shared technological platform that will revolutionize various areas of a dealer's business, opening up new avenues for growth, innovation, and gaining valuable customer perspectives. • In 2023, the European market witnessed the introduction of Husqvarna CEORA's latest innovation, the CEORA robotic lawn mower. This cutting-edge technology not only enhances the overall lawn quality, but also effectively decreases costs by around 30% in comparison to traditional commercial mowers. • In January 2023, John Deere entered into a strategic collaboration with Microsoft to enhance value and operational efficiencies for John Deere Dealers. Together, they are developing a unified technology platform to optimize various aspects of a dealer's business, fostering new growth opportunities, innovation, and valuable customer insights for dealers. • In September 2022, to encourage customers to recycle home appliances and tool products containing integral lithium-ion batteries, Stanley Black & Decker recently announced a partnership with TerraCycle, a global leader in recycling. A variety of products from the Stanley Black & Decker brand portfolio, including BLACK+DECKER, DEWALT, CRAFTSMAN, STANLEY, PORTER-CABLE, IRWIN, LENOX, MAC TOOLS, and BOSTITCH, will be accepted as part of the free program. • In May 2022, AriensCo completed the acquisition of Thomas Equipment, the producer of Skid Steer and Mini Skid Steer loaders from A-L Parts Inc. The acquisition enabled AriensCo to provide a new four-season product line under the Gravely brand to address the rental and construction markets. This proved to be a perfect addition to AriensCo's Gravely product line.