Global Sexual Wellness Market Overview, 2024-29

Market Dynamic

Market Drivers • Changing Societal Attitudes: Evolving societal attitudes towards sexuality have played a significant role in driving demand for sexual wellness products and services. Increased acceptance of sexual diversity, openness about sexual health, and the recognition of sexual pleasure as a fundamental aspect of well-being have contributed to a more positive and inclusive attitude towards sexual wellness. • Growing Awareness and Education: Heightened awareness and education about sexual health issues have driven demand for sexual wellness products and services. Educational campaigns, public health initiatives, and advocacy efforts have helped raise awareness about sexual health topics, encouraging individuals to prioritise their sexual wellness and seek out relevant solutions. Market Challenges • Cultural Sensitivity: Cultural norms, values, and beliefs surrounding sexuality vary widely across different regions and countries. Companies operating in the global sexual wellness market must navigate these cultural nuances sensitively to avoid inadvertently offending or alienating consumers. Tailoring products, marketing strategies, and educational initiatives to resonate with diverse cultural perspectives is essential for success. • Access and Affordability: Access to sexual wellness products and services may be limited in certain regions, particularly in rural or underserved areas. Additionally, affordability remains a concern for some consumers, particularly marginalised or low-income populations, who may face financial barriers to accessing essential sexual health products and services. Market Opportunity • Customisation and Personalisation: Consumer preferences for personalised experiences are driving demand for customisable sexual wellness products and services. Companies can leverage technology and data analytics to offer tailored solutions that meet individual needs, preferences, and lifestyles, enhancing customer satisfaction and loyalty. • Health and Wellness Integration: Sexual wellness is increasingly recognised as an integral component of overall health and well-being. There is growing interest in holistic approaches to sexual health that encompass physical, emotional, and relational aspects. Companies that position their products and services within the broader health and wellness landscape can capitalise on this trend and attract health-conscious consumers.

Key Development

• In October 2023, three new sex toys from sexual wellness company Durex were released. These are meant to help people have the most fun possible, whether they're playing alone or with partners, regardless of the situation. These new products are the Deep & Deeper anal plug, the Slide & Ride sleeve, and the Vibe & Tease vibrator. • In June 2023, PleasureTech Ltd. unveiled a revolutionary virtual reality (VR) experience called "Euphoria VR." This immersive and interactive VR platform allows users to explore various erotic scenarios and engage in virtual encounters, providing a new level of sexual exploration and fantasy fulfillment. Euphoria VR offers a range of customizable experiences to cater to different preferences and desires, promising users a safe and immersive sexual experience from the comfort of their own homes. • In May 2023, the delectable collection by gender-neutral sexual wellness business nauox was launched. The lubricants and trademark wash from nauox, which tap improved flavor characteristics, have names such as Dulce Dreams, Muesli Honey, and Agave Nectar. • In May 2023, the first vegan condom brand in India, Bleü, was acquired by Sirona. The latter is a personal hygiene company based in India. This represents the brand's entry into India's rapidly expanding sexual wellness market. • In March 2023, Sensation Pharmaceuticals launched a groundbreaking libido-enhancing supplement for women. The scientifically formulated supplement, named "DesireX," combines natural ingredients known for their aphrodisiac properties to increase sexual desire and satisfaction. The product is backed by clinical studies and promises to provide women with a safe and effective solution for boosting their sexual wellness. • In March 2023, Durex launched Durex Real Feel, a non-latex range of condoms. Real Feel is made of polyisoprene material which is softer than latex rubber. With this launch, the brand aims to intensify and enhance sexual encounters between couples by offering a natural "skin" like feeling while being protected. • In January 2023, Blissful Pleasure Inc. introduced a new line of innovative intimate products designed for couples. The range includes high-tech vibrators, remote-controlled toys, and couples' massagers, aimed at enhancing pleasure and intimacy. The products are designed using cutting-edge technology and are made from body-safe materials for optimal comfort and safety. • In September 2022, Dame Products, a sexual wellness company targeted audiences at a new price point after raising US$ 7 million in new Series A funding. The New York–based company launched the Dip vibrator on October 12, which it describes as “an unintimidating, inclusive entry point to pleasure for people in the early stages of their sexual wellness journey.” Dip is priced at $49, which is about $50 less than similar Dame products. • In October 2022, Morari, a pioneering sexual health and wellness firm, announced the start of an equity-based community round campaign through the funding platform Wefunder to finish product development, obtain regulatory approval, and prepare the introduction of its breakthrough Mor patch. • In June 2022, KamaSutra, one of India'sIndia's most prominent sexual wellness brands, introduced the nation's first NFTs. As a pioneering brand known for introducing the concept of sex as a pleasure to India, it has partnered with Bobble AI to debut its six distinct NFTs as part of its sexual health campaign. • In June 2021, Maude, a modern and inclusive sexual wellness company, closed an oversubscribed US$ 5.8M Series A funding. To date, the brand has successfully raised US$ 10M over four rounds of funding—making it one of the most VC-backed sexual wellness personal care companies.