South America Sleepwear Market Outlook, 2029
The South America Sleepwear Market is segmented into By product Type (Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set), By End User (Women, Men, Kids), By Material (Cotton, Wool, Silk, Others), By Distribution Channel (Supermarkets and Hypermarkets, Speciality Store, Online Stores, Discount Stores, Others)
- Bonafide Research
- 29-02-2024
- Pages : 87
- Figures : 12
- Tables : 26
- Region : South America
- Category : Consumer Goods & Services
- Apparels & Lifestyle
The South American sleepwear market is to add above USD 690 Million from 2024 to 2029 driven by expanding retail channels and changing fashion trends
- Historical Period2018-2022
- Base Year2023
- Forecast Period2024-2029
- Largest MarketBrazil
- Fastest Market Colombia
- Market Difference(2024-2029) USD 690
- Format
Featured Companies
- 1. Jocky International, Inc.
- 2. Victoria's Secret
- 3. Triumph International
- 4. Hanesbrand Inc
- 5. Wacoal Ltd
- 6. Chantelle Group
- More...
Sleepwear Market Analysis
South America is known for its rich cultural diversity, and this is reflected in the sleepwear market. Each country has its own unique traditions, styles, and preferences when it comes to sleepwear, creating a vibrant and varied market landscape. South America has a long history of textile production, with indigenous communities known for their weaving and textile craftsmanship. This heritage influences the types of fabrics and designs used in South American sleepwear, with an emphasis on natural fibres and intricate patterns. There is a growing awareness of sustainability and environmental consciousness in South America, leading to an increased demand for sustainable sleepwear options. Consumers are seeking out brands that prioritise ethical sourcing, eco-friendly materials, and transparent production processes. South American consumers have a strong appreciation for locally made products and craftsmanship. This has led to a resurgence of interest in artisanal sleepwear brands that highlight traditional techniques and support local communities. South American consumers are increasingly fashion-conscious, and this extends to their sleepwear choices. Brands are offering stylish and trendy sleepwear options that blur the lines between loungewear and outerwear, allowing consumers to express their personal style even while at rest. Due to the diverse climates across South America, sleepwear preferences can vary widely depending on the region. Lightweight and breathable fabrics are popular in warmer areas, while warmer materials such as fleece or flannel are favoured in cooler regions. According to the research report "South America Sleepwear Market Outlook, 2029," published by Bonafide Research, the South American sleepwear market is projected to add more than USD 690 Million from 2024 to 2029. Fashion trends influence consumer preferences in the South American sleepwear market. Consumers seek sleepwear that not only provides comfort but also reflects their personal style and aesthetic preferences, leading to a demand for trendy and fashionable designs. The climate in South America varies widely across regions, from tropical to temperate. Sleepwear needs differ accordingly, with lighter fabrics preferred in warmer climates and warmer materials favoured in cooler regions, driving demand for a range of sleepwear options. There is a growing awareness of the importance of sleep for overall health and well-being. Consumers seek sleepwear that promotes better sleep quality, such as moisture-wicking fabrics, temperature-regulating materials, and ergonomic designs. Changing demographics, including an ageing population and a rising middle class, influence sleepwear demand. For example, there may be increased demand for specialised sleepwear for seniors or maternity sleepwear for expectant mothers. Cultural preferences and traditions shape sleepwear choices in South America. For example, certain cultural norms may dictate the types of fabrics or styles considered appropriate for sleepwear, influencing consumer preferences. Economic conditions, including disposable income levels and consumer spending patterns, impact sleepwear demand. During periods of economic prosperity, consumers may be more willing to invest in higher-quality or luxury sleepwear options. Technological advancements in fabric innovation, such as the development of performance fabrics with moisture-wicking or temperature-regulating properties, drive demand for advanced sleepwear products that offer enhanced comfort and functionality.
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Download SampleMarket Dynamic
Market Drivers • Increasing Awareness of Sleep Health: There is a growing awareness of the importance of sleep health and well-being among consumers in South America. As people prioritise better sleep habits, they seek out sleepwear that promotes comfort, relaxation, and optimal sleep quality, driving demand for functional and ergonomic designs. • Economic Factors: Economic conditions, including disposable income levels and consumer spending patterns, influence the demand for sleepwear in South America. During periods of economic growth, consumers may be more willing to invest in higher-quality or luxury sleepwear options. Market Challenges • Infrastructure and Logistics: Infrastructure deficiencies, including transportation networks, logistics systems, and supply chain inefficiencies, can hinder the distribution of sleepwear products in South America. Poor infrastructure may result in delays, higher transportation costs, and difficulties reaching remote or rural areas. • Counterfeit Products: The proliferation of counterfeit products poses a challenge for legitimate brands operating in the South American sleepwear market. Counterfeit goods not only undermine brand reputation and consumer trust but also result in lost revenue and market share for authentic brands. Market Opportunity • Customisation and Personalisation: Personalised sleepwear options, such as customisable designs, sizes, and styles, can cater to individual consumer preferences and enhance brand loyalty. Brands that offer customisation features and tailor-made solutions can differentiate themselves in the market and attract discerning consumers. • Sustainability and Ethical Practices: There is a growing demand for sustainable and ethically produced sleepwear products in South America. Brands that prioritise eco-friendly materials, ethical sourcing practices, and transparent supply chains can capitalise on this trend and appeal to environmentally conscious consumers.
Sleepwear Segmentation
| By Product | Top Wear | |
| Bottom Wear | ||
| Night Dresses And Gowns | ||
| Sleepwear Set | ||
| By End User | Women | |
| Men | ||
| Kids | ||
| By Material | Cotton | |
| Wool | ||
| Silk | ||
| Others | ||
| By Distribution Channel | Supermarkets And Hypermarkets | |
| Speciality Store | ||
| Online Stores | ||
| Discount Stores | ||
| Others | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
Based on the product types, they are segmented into top wear, bottom wear, night dresses and gowns, and sleepwear sets. In terms of the end user, they are bifurcated into women, men, and kids. In South America, the sleepwear set is a significantly growing market. South American consumers are increasingly seeking sleepwear sets that offer a coordinated and stylish look. Sets typically include matching tops and bottoms, creating a cohesive ensemble that appeals to fashion-conscious consumers. Fashion trends play a significant role in driving the demand for sleepwear sets in South America. As loungewear and athleisure-inspired styles gain popularity, consumers are drawn to coordinated sets that offer both comfort and fashion-forward designs. Furthermore, the sleepwear sets come in a variety of styles, designs, and fabrications to suit different preferences and tastes. From classic pyjama sets to trendy cami and shorts sets, there's a wide range of options available to cater to diverse consumer needs and preferences. Sleepwear sets are popular gift items for special occasions such as holidays, birthdays, and anniversaries. The coordinated nature of sets makes them an attractive gift option, allowing consumers to give a thoughtful and practical present to loved ones. Furthermore Kids are growing the market for sleepwear, and parents are increasingly prioritising their children's comfort, especially during sleep. This heightened awareness has led to a greater demand for high-quality and comfortable sleepwear options for kids. Similar to adult sleepwear, fashion trends also influence children's sleepwear choices. Parents often seek sleepwear options that are not only comfortable but also stylish and trendy for their children, leading to the popularity of themed pyjamas, character designs, and matching sets. Furthermore, the children are often influenced by their favourite TV shows, movies, and characters. Sleepwear featuring popular characters or themes from media franchises is highly sought after by children, driving demand in the market. According to the report, the materials are segmented into cotton, wool, silk, and others. Based on distribution channels, they are segmented into supermarkets and hypermarkets, specialty stores, online stores, discount stores, and others. In South America, cotton leads the sleepwear market as a material type. Cotton is known for its softness, breathability, and comfort, making it an ideal choice for sleepwear, especially in warm climates. The natural fibres allow air to circulate, helping to regulate body temperature and keep the wearer cool and comfortable during sleep. With increasing awareness of environmental sustainability, consumers are drawn to natural and eco-friendly materials like cotton. Cotton is biodegradable, renewable, and cultivated using sustainable farming practices, making it a preferred choice for environmentally conscious consumers. Cotton has a long history of use in textile production and is deeply ingrained in South American culture. Traditional textiles and craftsmanship often feature cotton fabrics, influencing consumer preferences for cotton sleepwear due to its familiarity and cultural significance. Furthermore, in South America, online stores significantly contribute to the market; customers explore and buy sleepwear online at any time of day or night, from the comfort of their homes, with an unequalled level of convenience. When compared to traditional brick-and-mortar shopping, this convenience element is especially appealing to busy individuals and families, as it saves them time and effort. Online stores provide access to a wide selection of sleepwear brands, styles, sizes, and price points, offering consumers greater choice and variety than physical retail stores. This extensive selection allows consumers to find the perfect sleepwear that suits their preferences, budget, and specific needs. Online shopping eliminates geographical barriers, allowing consumers in remote or underserved areas to access a diverse range of sleepwear products that may not be available locally. This accessibility expands market reach and ensures that consumers across South America have access to a wide selection of sleepwear options.
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Sleepwear Market Regional Insights
Based on the report, the major countries covered include Brazil, Argentina, Colombia, and the rest of South America. South America's most populous country, Brazil, has a sizable consumer base for the sleepwear industry. The population's sheer number increases the need for sleepwear items, spurring innovation and industry expansion. Brazil is one of the largest economies in South America, with a diverse and robust consumer market. The country's strong economic performance, coupled with rising disposable incomes and consumer spending, fuels demand for sleepwear products. Brazil is known for its vibrant and fashion-forward culture, with a strong emphasis on style and appearance. Brazilian consumer’s value fashionable and trendy sleepwear designs, driving demand for innovative and stylish sleepwear products in the market. Brazil's vast geographical area encompasses diverse climate zones, ranging from tropical to temperate. This diversity in climate preferences contributes to a wide range of sleepwear styles and fabrications, catering to varying needs and preferences across different regions of the country. Furthermore, Brazil's rich cultural heritage and diverse ethnic makeup influence sleepwear preferences and trends in the market. Traditional textiles, indigenous craftsmanship, and cultural celebrations shape the design and aesthetic of sleepwear products, resonating with local consumers. Brazil has a well-established textile and apparel manufacturing industry with a strong infrastructure and skilled workforce. The country's manufacturing capabilities enable it to produce a wide range of sleepwear products, from basic to high-end, to meet domestic and export demand.
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Companies Mentioned
- Jocky International, Inc.
- Victoria's Secret
- Triumph International
- Hanesbrand Inc
- Wacoal Ltd
- Chantelle Group
- Ralph Lauren Corporation
- H & M Hennes & Mauritz AB
- Bestseller A/S
- Marks and Spencer plc
Table of Contents
- 1. Executive Summary
- 2. Market Dynamics
- 2.1. Market Drivers & Opportunities
- 2.2. Market Restraints & Challenges
- 2.3. Market Trends
- 2.3.1. XXXX
- 2.3.2. XXXX
- 2.3.3. XXXX
- 2.3.4. XXXX
- 2.3.5. XXXX
- 2.4. Covid-19 Effect
- 2.5. Supply chain Analysis
- 2.6. Policy & Regulatory Framework
- 2.7. Industry Experts Views
- 3. Research Methodology
- 3.1. Secondary Research
- 3.2. Primary Data Collection
- 3.3. Market Formation & Validation
- 3.4. Report Writing, Quality Check & Delivery
- 4. Market Structure
- 4.1. Market Considerate
- 4.2. Assumptions
- 4.3. Limitations
- 4.4. Abbreviations
- 4.5. Sources
- 4.6. Definitions
- 5. Economic /Demographic Snapshot
- 6. Global Sleepwear Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Region
- 6.3. Market Size and Forecast, By Geography
- 6.4. Market Size and Forecast, By Product Types
- 6.5. Market Size and Forecast, By End User
- 6.6. Market Size and Forecast, By Material
- 6.7. Market Size and Forecast, By Distribution Channel
- 7. South America Sleepwear Market Outlook
- 7.1. Market Size By Value
- 7.2. Market Share By Country
- 7.3. Market Size and Forecast, By Product Types
- 7.4. Market Size and Forecast, By End User
- 7.5. Market Size and Forecast, By Material
- 7.6. Market Size and Forecast, By Distribution Channel
- 7.7. Brazil Sleepwear Market Outlook
- 7.7.1. Market Size By Value
- 7.7.2. Market Size and Forecast By Product Types
- 7.7.3. Market Size and Forecast By End User
- 7.7.4. Market Size and Forecast By Material
- 7.7.5. Market Size and Forecast By Distribution Channel
- 7.8. Argentina Sleepwear Market Outlook
- 7.8.1. Market Size By Value
- 7.8.2. Market Size and Forecast By Product Types
- 7.8.3. Market Size and Forecast By End User
- 7.8.4. Market Size and Forecast By Material
- 7.8.5. Market Size and Forecast By Distribution Channel
- 7.9. Columbia Sleepwear Market Outlook
- 7.9.1. Market Size By Value
- 7.9.2. Market Size and Forecast By Product Types
- 7.9.3. Market Size and Forecast By End User
- 7.9.4. Market Size and Forecast By Material
- 7.9.5. Market Size and Forecast By Distribution Channel
- 8. Competitive Landscape
- 8.1. Competitive Dashboard
- 8.2. Business Strategies Adopted by Key Players
- 8.3. Key Players Market Positioning Matrix
- 8.4. Porter's Five Forces
- 8.5. Company Profile
- 8.5.1. H & M Hennes & Mauritz AB
- 8.5.1.1. Company Snapshot
- 8.5.1.2. Company Overview
- 8.5.1.3. Financial Highlights
- 8.5.1.4. Geographic Insights
- 8.5.1.5. Business Segment & Performance
- 8.5.1.6. Product Portfolio
- 8.5.1.7. Key Executives
- 8.5.1.8. Strategic Moves & Developments
- 8.5.2. Ralph Lauren Corporation
- 8.5.3. Hanesbrands Inc.
- 8.5.4. Wacoal Ltd
- 8.5.5. Jocky International, Inc.
- 8.5.6. Victoria's Secret
- 8.5.7. Marks and Spencer plc
- 8.5.8. Bestseller A/S
- 8.5.9. Triumph International
- 8.5.10. Chantelle Group
- 9. Strategic Recommendations
- 10. Annexure
- 10.1. FAQ`s
- 10.2. Notes
- 10.3. Related Reports
- 11. Disclaimer
Table 2: Influencing Factors for Sleepwear Market, 2023
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Sleepwear Market Size and Forecast, By Geography (2018 to 2029F) (In USD Billion)
Table 7: Global Sleepwear Market Size and Forecast, By Product Types (2018 to 2029F) (In USD Billion)
Table 8: Global Sleepwear Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 9: Global Sleepwear Market Size and Forecast, By Material (2018 to 2029F) (In USD Billion)
Table 10: Global Sleepwear Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 11: South America Sleepwear Market Size and Forecast, By Product Types (2018 to 2029F) (In USD Billion)
Table 12: South America Sleepwear Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 13: South America Sleepwear Market Size and Forecast, By Material (2018 to 2029F) (In USD Billion)
Table 14: South America Sleepwear Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 15: Brazil Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 16: Brazil Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 17: Brazil Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 18: Brazil Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 19: Argentina Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 20: Argentina Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 21: Argentina Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 22: Argentina Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 23: Columbia Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 24: Columbia Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 25: Columbia Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 26: Columbia Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Sleepwear Market Share By Region (2023)
Figure 6: South America Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: South America Sleepwear Market Share By Country (2023)
Figure 8: Brazil Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Argentina Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: Columbia Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2023
Figure 12: Porter's Five Forces of Global Sleepwear Market
Sleepwear Market Research FAQs
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