Asia-Pacific Culinary Tourism Market Outlook, 2029
The Asia-Pacific Culinary Tourism Market is segmented into By Activity Type (Culinary Trials, Cooking Classes, Restaurants, Food Festival and others), By Mode of Booking (Online travel agents (OTA), Traditional agents, direct booking) and By Tour (Domestic and International).
- Bonafide Research
- 31-03-2024
- Pages : 93
- Figures : 14
- Tables : 26
- Region : Asia-Pacific
- Category : Consumer Goods & Services
- Leisure
The Asia-Pacific Culinary Tourism market is expected to grow with more than 21% CAGR from 2024 to 2029. Governments and tourism boards throughout Asia-Pacific have recognized the e
- Historical Period2018-2022
- Base Year2023
- Forecast Period2024-2029
- CAGR (2024-2029) 21%
- Largest MarketChina
- Fastest Market India
- Format
Featured Companies
- 1. Airbnb, Inc.
- 2. Tripadvisor LLC
- 3. Werhahn KG
- 4. G Adventures
- 5. Intrepid Travel
- 6. Abercrombie & Kent USA, LLC
- More...
Culinary Tourism Market Analysis
Asia-Pacific, with its wide and diverse culinary landscape, has developed as a major culinary tourism hotspot, luring visitors from all over the world with its rich tapestry of flavors, smells, and culinary traditions. From Bangkok's frenetic street food stalls to Japan's refined tea rooms, the area provides a tempting assortment of culinary experiences that highlight each destination's distinct cultures, histories, and ingredients. One of the distinguishing features of Asia-Pacific culinary tourism is its sheer variety. From the colorful street markets of Southeast Asia to the exquisite dining facilities of East Asia, the region comprises a diverse spectrum of culinary traditions, techniques, and ingredients. Each country and region has its own particular flavors and delicacies, reflecting centuries of culinary traditions passed down through generations. In Southeast Asia, for example, visitors can go on culinary adventures through lively markets full of exotic fruits, spices, and street food delicacies. From Thailand's hot curries to Vietnam's fragrant noodle soups and Indonesia's delicious satays, the region's food is known for its strong flavors and aromatic spices. Meanwhile, East Asia provides a more refined and subtle culinary experience, emphasizing precision, presentation, and freshness. In Japan, for example, visitors can learn the technique of sushi-making, enjoy fine sashimi, and participate in traditional tea rituals. In South Korea, barbecue enthusiasts can relish the smokey smells of grilled meats paired with an abundance of banchan (side dishes), while in China, dim sum lovers can feast on an assortment of dumplings and steamed buns. The rise of social media and digital platforms has played a significant role in promoting Asia-Pacific culinary tourism to a global audience. Food bloggers, influencers, and travel enthusiasts share their culinary adventures online, inspiring others to explore the region's diverse food cultures and cuisines. According to the research report Asia-Pacific Culinary Tourism Market Outlook, 2029, published by Bonafide Research, the Asia-Pacific Culinary Tourism market is expected to grow with more than 21% CAGR from 2024 to 2029. Governments and tourism boards throughout Asia-Pacific have recognized the economic potential of culinary tourism and have engaged in projects to promote and develop the industry. From food festivals and culinary tours to cooking lessons and farm-to-table experiences, these initiatives seek to highlight the region's culinary heritage and attract visitors from all over the world. Street food is a big draw for Asia-Pacific culinary tourism, with colorful street markets and food booths serving a variety of economical and excellent cuisine. Street food, which includes satay skewers in Indonesia, dumplings in China, and Pad Thai in Thailand, allows visitors to enjoy a variety of local dishes in an authentic and immersive environment. Asia-Pacific culinary tourism allows visitors to learn about and engage in traditional cooking methods that have been passed down through centuries. Culinary aficionados can receive hands-on expertise and insight into the region's rich culinary legacy by mastering the art of sushi-making in Japan, discovering the secrets of Thai curry paste, or exploring Indian spice mixes. Tea plays an important role in Asia-Pacific culinary tourism, with nations such as China, Japan, and Taiwan noted for their rich tea cultures. Travelers can attend traditional tea ceremonies, visit tea plantations, and sample a wide range of teas, including delicate green teas, powerful oolongs, and aromatic herbal blends.
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Major Drivers Street food culture and vibrant food markets: Street food is an important part of many Asian cultures, providing a popular and economical way for both locals and visitors to enjoy a wide range of snacks and entrees. Asia-Pacific is known for its vibrant street food scenes, which include night markets in Taiwan and hawker centers in Singapore, as well as food alleys in South Korea and food carts in Thailand. Travelers go to these crowded markets to experience the sights, sounds, and scents of local street food culture, indulging in popular dishes such as satay, dumplings, banh mi, and more. The accessibility and authenticity of street food experiences contribute to the appeal of culinary tourism in Asia-Pacific, attracting food enthusiasts from around the world eager to explore the region's culinary delights. Health and wellness trends: Health and wellness concerns are becoming more relevant in the Asia-Pacific culinary tourism sector. As individuals become more health-conscious, there is a growing need for culinary experiences that value fresh, nutritious products and provide options to accommodate dietary preferences and constraints. Many tourists are looking for wellness-focused culinary experiences, such as vegan and vegetarian cooking workshops, farm-to-table dining, and wellness retreats that combine good eating habits. This trend is driving culinary tourism innovation, with destinations and businesses in Asia-Pacific reacting by providing healthier food options, encouraging sustainable and organic farming techniques, and incorporating wellness activities into dining experiences. Major Challenges Food safety and hygiene standards: Ensuring food safety and hygiene standards is a major concern for the Asia-Pacific culinary tourism business, especially in areas where food safety rules differ or are less rigorous than Western standards. Travelers are concerned about foodborne infections, hygiene procedures, and sanitation standards, particularly while sampling street food or dining at local restaurants. Culinary tourism operators must prioritize food safety and cleanliness by following best practices, adopting quality control systems, and training employees on correct food handling and sanitation procedures. Building trust and confidence in the safety and quality of the culinary offerings is critical for recruiting and retaining culinary tourists in the region.
Culinary Tourism Segmentation
| By Activity Type | Culinary Trials | |
| Cooking Classes | ||
| Restaurants | ||
| Food Festival | ||
| Others | ||
| By Mode of Booking | Online travel agents (OTA) | |
| Traditional agents | ||
| Direct booking | ||
| By Tour | Domestic | |
| International | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
In terms of activity type segment market is divided into culinary trials, cooking classes, restaurants, food festival and others. Food festival activity is expected to grow at fastest rate in Asia-Pacific culinary tourism market. Asia-Pacific is home to a broad range of cultures and traditions, and food festivals provide an opportunity to celebrate and showcase the region's rich culinary heritage. These festivals frequently incorporate traditional meals, cooking demonstrations, cultural performances, and culinary competitions, providing visitors with a unique opportunity to sample the flavors and traditions of other countries in one location. Food festivals play an important role in promoting tourism in the Asia-Pacific area, attracting tourists from both domestic and foreign markets. These events frequently attract large audiences of foodies, culinary professionals, and media representatives, creating excitement and publicity for the area. As culinary tourism grows in popularity, food festivals play an important role in promoting the region's culinary offerings and attracting visitors. Food festivals provide a hands-on approach to culinary tourism in an age when travelers are increasingly looking for authentic and engaging experiences. Visitors can connect with local chefs, artists, and food producers, learn about traditional cooking methods, and take part in tastings and seminars. These immersive features improve the entire visitor experience and contribute to food festivals' increasing popularity as a favourite activity for gourmet tourists in Asia-Pacific. The rise of social media has played a significant role in driving interest and participation in food festivals across the Asia-Pacific region. Food enthusiasts share their experiences and photos on platforms like Instagram, Facebook, and YouTube, creating buzz and generating excitement around these events. Based on mode of booking segment market includes online travel agents (OTA), traditional agent, and direct booking. Traditional agent mode of booking is predicted to play major role Asia-Pacific culinary tourism market. Based on tour segment market includes domestic and international. International tour segment is expected to grow at rapid pace in Asia-Pacific culinary tourism market. Traditional travel agencies have a strong presence in many Asian-Pacific nations and are reliable sources of information and support when it comes to scheduling travel experiences. Cultural tastes and customs frequently influence travel booking decisions, with many tourists in the region preferring the customized care and counsel offered by traditional brokers. Culinary tourism frequently requires a high level of customization and coordination, as travelers may have special culinary preferences, dietary limitations, or eating hobbies. Traditional travel agents are well-equipped to handle the complexity of culinary tourism, and they can adapt travel packages to their client’s specific needs and preferences. Food experiences have grown in popularity among tourists around the world, with many looking for authentic and immersive culinary experiences as a key component of their vacation plans. Asia-Pacific, with its unique cuisines, lively food cultures, and culinary traditions, provides several chances for food-focused travel experiences that are appealing to foreign travelers. As the world becomes more globalized and connected, people from all over the world are flocking to Asia-Pacific countries to enjoy their rich culinary traditions and flavors. Improved transportation networks, such as direct flights and increased connections, make it easier for international tourists to visit the region and sample its unique gastronomic options.
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Culinary Tourism Market Regional Insights
Based on report market is divided into five major countries including China, Japan, India, Australia and South Korea. Among them India is predicted to grow at fastest rate in Asia-Pacific culinary tourism market. India's culinary tradition is much diversified, with each region having its own unique flavors, ingredients, and cooking styles. From the rich and aromatic curries of North India to the spicy and delicious meals of South India, the country's culinary landscape is a gastronomic joy for visitors seeking authentic and diverse eating experiences. Indian cuisine is inextricably linked with the country's rich cultural traditions, history, and religious rituals. Travelers to India can immerse themselves in the local culture through food by attending traditional cooking workshops, visiting lively markets, and enjoying street food delicacies. Culinary tourism in India provides a unique opportunity for visitors to connect with the country's past and traditions via its thriving food culture. In recent years, India has seen a considerable increase in food tourism, with travelers increasingly seeking out culinary experiences as an integral part of their travel plans. The growing popularity of food-related media, including cooking shows, food blogs, and social media platforms, has driven international travelers' interest in Indian cuisine, resulting in increased demand for culinary tourism experiences. India's street food culture is legendary, with a variety of delectable and reasonably priced dishes that reflect the country's gastronomic diversity. India's street food scene is a sensory feast, with everything from savory nibbles like chaat and samosas to sweet delights like jalebi and kulfi. Travelers travel to cities like Delhi, Mumbai, and Kolkata to explore the lively street markets and eat the enormous variety of street food on offer.
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Companies Mentioned
- Airbnb, Inc.
- Tripadvisor LLC
- Werhahn KG
- G Adventures
- Intrepid Travel
- Abercrombie & Kent USA, LLC
- Greaves Travel LLC
- Gourmet on Tour
Table of Contents
- 1. Executive Summary
- 2. Research Methodology
- 2.1. Secondary Research
- 2.2. Primary Data Collection
- 2.3. Market Formation & Validation
- 2.4. Report Writing, Quality Check & Delivery
- 3. Market Structure
- 3.1. Market Considerate
- 3.2. Assumptions
- 3.3. Limitations
- 3.4. Abbreviations
- 3.5. Sources
- 3.6. Definitions
- 4. Economic /Demographic Snapshot
- 5. Global Culinary Tourism Market Outlook
- 5.1. Market Size By Value
- 5.2. Market Share By Region
- 5.3. Market Size and Forecast, By Activity Type
- 5.4. Market Size and Forecast, By Mode Of Booking
- 5.5. Market Size and Forecast, By Tour
- 6. Asia-Pacific Culinary Tourism Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Country
- 6.3. Market Size and Forecast, By Activity Type
- 6.4. Market Size and Forecast, By Mode Of Booking
- 6.5. Market Size and Forecast, By Tour
- 7. Market Dynamics
- 7.1. Market Drivers & Opportunities
- 7.2. Market Restraints & Challenges
- 7.3. Market Trends
- 7.3.1. XXXX
- 7.3.2. XXXX
- 7.3.3. XXXX
- 7.3.4. XXXX
- 7.3.5. XXXX
- 7.4. Covid-19 Effect
- 7.5. Supply chain Analysis
- 7.6. Policy & Regulatory Framework
- 7.7. Industry Experts Views
- 7.8. China Culinary Tourism Market Outlook
- 7.8.1. Market Size By Value
- 7.8.2. Market Size and Forecast By Activity Type
- 7.8.3. Market Size and Forecast By Mode Of Booking
- 7.8.4. Market Size and Forecast By Tour
- 7.9. Japan Culinary Tourism Market Outlook
- 7.9.1. Market Size By Value
- 7.9.2. Market Size and Forecast By Activity Type
- 7.9.3. Market Size and Forecast By Mode Of Booking
- 7.9.4. Market Size and Forecast By Tour
- 7.10. India Culinary Tourism Market Outlook
- 7.10.1. Market Size By Value
- 7.10.2. Market Size and Forecast By Activity Type
- 7.10.3. Market Size and Forecast By Mode Of Booking
- 7.10.4. Market Size and Forecast By Tour
- 7.11. Australia Culinary Tourism Market Outlook
- 7.11.1. Market Size By Value
- 7.11.2. Market Size and Forecast By Activity Type
- 7.11.3. Market Size and Forecast By Mode Of Booking
- 7.11.4. Market Size and Forecast By Tour
- 7.12. South Korea Culinary Tourism Market Outlook
- 7.12.1. Market Size By Value
- 7.12.2. Market Size and Forecast By Activity Type
- 7.12.3. Market Size and Forecast By Mode Of Booking
- 7.12.4. Market Size and Forecast By Tour
- 8. Competitive Landscape
- 8.1. Competitive Dashboard
- 8.2. Business Strategies Adopted by Key Players
- 8.3. Key Players Market Positioning Matrix
- 8.4. Porter's Five Forces
- 8.5. Company Profile
- 8.5.1. G Adventures
- 8.5.1.1. Company Snapshot
- 8.5.1.2. Company Overview
- 8.5.1.3. Financial Highlights
- 8.5.1.4. Geographic Insights
- 8.5.1.5. Business Segment & Performance
- 8.5.1.6. Product Portfolio
- 8.5.1.7. Key Executives
- 8.5.1.8. Strategic Moves & Developments
- 8.5.2. Abercrombie & Kent USA, LLC
- 8.5.3. The Travel Corporation
- 8.5.4. Butterfield & Robinson Inc
- 8.5.5. Culinary Adventure Co.
- 8.5.6. Tripadvisor, Inc
- 8.5.7. Topdeck Travel
- 8.5.8. Intrepid Travel
- 8.5.9. Airbnb, Inc.
- 8.5.10. Eatwith
- 8.5.11. Gourmet on Tour
- 8.5.12. Company 12
- 9. Strategic Recommendations
- 10. Annexure
- 10.1. FAQ`s
- 10.2. Notes
- 10.3. Related Reports
- 11. Disclaimer
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Culinary Tourism Market Size and Forecast, By Activity Type (2018 to 2029F) (In USD Billion)
Table 6: Global Culinary Tourism Market Size and Forecast, By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 7: Global Culinary Tourism Market Size and Forecast, By Tour (2018 to 2029F) (In USD Billion)
Table 8: Asia-Pacific Culinary Tourism Market Size and Forecast, By Activity Type (2018 to 2029F) (In USD Billion)
Table 9: Asia-Pacific Culinary Tourism Market Size and Forecast, By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 10: Asia-Pacific Culinary Tourism Market Size and Forecast, By Tour (2018 to 2029F) (In USD Billion)
Table 11: Influencing Factors for Culinary Tourism Market, 2023
Table 12: China Culinary Tourism Market Size and Forecast By Activity Type (2018 to 2029F) (In USD Billion)
Table 13: China Culinary Tourism Market Size and Forecast By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 14: China Culinary Tourism Market Size and Forecast By Tour (2018 to 2029F) (In USD Billion)
Table 15: Japan Culinary Tourism Market Size and Forecast By Activity Type (2018 to 2029F) (In USD Billion)
Table 16: Japan Culinary Tourism Market Size and Forecast By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 17: Japan Culinary Tourism Market Size and Forecast By Tour (2018 to 2029F) (In USD Billion)
Table 18: India Culinary Tourism Market Size and Forecast By Activity Type (2018 to 2029F) (In USD Billion)
Table 19: India Culinary Tourism Market Size and Forecast By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 20: India Culinary Tourism Market Size and Forecast By Tour (2018 to 2029F) (In USD Billion)
Table 21: Australia Culinary Tourism Market Size and Forecast By Activity Type (2018 to 2029F) (In USD Billion)
Table 22: Australia Culinary Tourism Market Size and Forecast By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 23: Australia Culinary Tourism Market Size and Forecast By Tour (2018 to 2029F) (In USD Billion)
Table 24: South Korea Culinary Tourism Market Size and Forecast By Activity Type (2018 to 2029F) (In USD Billion)
Table 25: South Korea Culinary Tourism Market Size and Forecast By Mode Of Booking (2018 to 2029F) (In USD Billion)
Table 26: South Korea Culinary Tourism Market Size and Forecast By Tour (2018 to 2029F) (In USD Billion)
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Culinary Tourism Market Share By Region (2023)
Figure 6: Asia-Pacific Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: Asia-Pacific Culinary Tourism Market Share By Country (2023)
Figure 8: China Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Japan Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: India Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Australia Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 12: South Korea Culinary Tourism Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 13: Competitive Dashboard of top 5 players, 2023
Figure 14: Porter's Five Forces of Global Culinary Tourism Market
Culinary Tourism Market Research FAQs
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