Global Laptop Market Overview, 2024-29

Market Dynamic

Market Drivers • Remote Work and Learning: The rise of remote work and online learning has significantly increased the demand for laptops. As organizations and educational institutions worldwide adopt flexible working and learning models, there is a growing need for portable computing devices like laptops that provide mobility and enable users to work or study from anywhere. • Technological Advancements: Continuous technological advancements, such as faster processors, improved graphics capabilities, and enhanced battery life, drive the demand for upgraded laptops. Consumers are often motivated to upgrade their devices to access the latest features and performance improvements, contributing to the overall growth of the laptop market. Market Challenges • Supply Chain Disruptions: The laptop market, like many other industries, faces challenges related to supply chain disruptions. Factors such as geopolitical tensions, natural disasters, or the ongoing impact of global events like the COVID-19 pandemic can disrupt the supply chain, leading to shortages of critical components and affecting the production and availability of laptops. • Competition from Alternative Devices: Laptops face competition from other portable devices, such as tablets and smartphones, which offer increased portability and convenience for certain tasks. As these alternative devices become more powerful and versatile, there is a challenge for laptop manufacturers to differentiate their products and demonstrate the unique value proposition of laptops. Market Trends • Rise of Ultra-Thin and Lightweight Laptops: There is a growing trend towards ultra-thin and lightweight laptops, often referred to as ultrabooks. Consumers prioritize portability without compromising performance, leading manufacturers to design sleek and powerful laptops. This trend is driven by the increasing demand for devices that are easy to carry and suitable for on-the-go use. • Increased Focus on Sustainability: Sustainability is a rising trend in the laptop market, with consumers and businesses showing interest in environmentally friendly products. Laptop manufacturers are incorporating recycled materials, improving energy efficiency, and adopting eco-friendly manufacturing practices to meet the growing demand for sustainable technology. Covid-19 Impacts The global supply chain for electronics, including laptops, faced disruptions due to factory closures, transportation restrictions, and delays in the production of key components. This resulted in shortages of laptops and components, impacting manufacturers' ability to meet the heightened demand. Additionally, supply chain challenges contributed to increased prices for some laptop models. The pandemic influenced changes in consumer preferences for laptop features. There was an increased emphasis on factors such as portability, long battery life, and enhanced connectivity for remote work. Laptops with larger screens, better audiovisual capabilities, and comfortable keyboards gained popularity as users sought devices that could support extended periods of use. As economic uncertainties prevailed during the pandemic, some consumers became more budget-conscious. This led to a rise in demand for budget and entry-level laptops that offered essential features at more affordable prices. Manufacturers responded by introducing entry-level models to cater to this specific market segment. The widespread adoption of remote work and online learning during the pandemic led to a surge in demand for laptops. With offices and educational institutions transitioning to virtual environments, individuals needed reliable computing devices for work, communication, and learning from home. This abrupt shift in work and learning dynamics boosted sales of laptops, particularly those with features supporting remote collaboration, video conferencing, and productivity. As individual’s adapted to remote work and learning, there was a notable increase in consumer demand for laptops. Many people who had previously relied on desktop computers or shared devices found it necessary to invest in personal laptops to meet their professional and educational requirements. This spike in demand led to shortages in certain regions and increased competition among manufacturers. Concerns about the spread of the virus prompted a focus on health and hygiene features in laptops. Some manufacturers introduced antimicrobial coatings on laptop surfaces, keyboard designs that are easier to clean, and other features aimed at promoting a safer user experience in shared or public spaces. While there was a surge in demand for budget and entry-level laptops, the premium and gaming laptop segments were not immune to the effects of the pandemic. Economic uncertainties led some consumers to reconsider high-end purchases, impacting sales in these segments. However, as remote work and entertainment remained prevalent, the premium and gaming laptop markets showed resilience.

Key Development

• November 2022- With the most recent 12th Gen Intel Core i5 and i7 processors, Microsoft Surface Pro 9 and Surface Laptop 5 were introduced in India. The premium line of notebooks offers features like a display with a high refresh rate of up to 120Hz, a small design, and Dolby Atmos audio. • September 2022- To assist communications service providers (CSPs) in streamlining and accelerating the implementation of their cloud-native networks, Dell Technologies announced a new telecom cloud infrastructure solution co-engineered with Wind River. Dell's telecom partner certification program makes it easier for technology partners to test and integrate their products within a quickly expanding open technology ecosystem, which helps to power these solutions even more.