Europe Sneakers Market Outlook, 2029
The Europe Sneakers Market is segmented into By Type (Low-Top Sneakers, Mid-Top Sneakers, High-Top Sneakers), By End Users (Men, Women, Kids), By distributions (Offline, Supermarket/Hypermarket, Specialty Stores, Brand Outlets, Others, Online).
- Bonafide Research
- 31-01-2024
- Pages : 96
- Figures : 15
- Tables : 30
- Region : Europe
- Category : Consumer Goods & Services
- Household Goods
The Europe Sneaker market is expected to reach a market size of more than USD 25 Billion by 2029 due to Preference for casual footwear
- Historical Period2018-2022
- Base Year2023
- Forecast Period2024-2029
- Market Size (2029) USD 25 Billion
- Largest Market United Kingdom
- Fastest Market Germany
- Format
Featured Companies
- 1. Nike, Inc
- 2. Adidas AG
- 3. Hermes International (H51 SAS)
- 4. Puma
- 5. Under Armour Inc.
- 6. Asics Corporation
- More...
Sneakers Market Market Analysis
The European sneaker market stands as a dynamic and influential sector within the broader global footwear industry, reflecting a complex interplay of fashion, culture, and commerce. Characterized by a rich tapestry of diverse styles, brands, and consumer preferences, the European sneaker market has evolved into a powerhouse, influencing trends and setting the pace for the global sneaker culture. Sneakerheads, a dedicated community of enthusiasts, contribute to the rich tapestry of European sneaker culture by curating collections, participating in events, and even engaging in the resale market, creating a dynamic ecosystem around coveted releases. The cultural influence of European sneaker brands also extends beyond the continent, with companies like Adidas, Puma, and Nike originating from Europe or gaining significant popularity within the region. These brands have successfully woven themselves into the cultural narratives of different European countries, contributing to the global reach and impact of European sneaker culture. In recent years, sustainability has emerged as a key cultural aspect within the European sneaker scene. As consumers become more environmentally conscious, there is a growing demand for eco-friendly and ethically produced sneakers. Brands are responding by incorporating sustainable materials, adopting eco-friendly manufacturing processes, and promoting responsible consumption practices. This sustainability movement within the sneaker culture reflects broader societal shifts towards environmental awareness and ethical consumerism. According to the research report "Europe Sneaker Market Outlook, 2029," published by Bonafide Research, the Europe Sneaker market is expected to reach a market size of more than USD 25 Billion by 2029. The European sneaker market is heavily influenced by fashion trends and style preferences. Consumers often view sneakers as a statement piece that complements their overall fashion sense. Sneaker brands that align with current fashion trends, offer diverse styles, and collaborate with designers or influencers can capture the attention and demand of fashion-conscious consumers. Sneakers have become integral to various subcultures and lifestyle choices within Europe. From streetwear enthusiasts to fitness-oriented individuals, the cultural significance of sneakers plays a crucial role in driving demand. Sneaker brands that resonate with specific cultural movements or lifestyles can experience heightened demand within those segments. The rise of athleisure, where athletic and casual styles converge, has significantly influenced the demand for sneakers. Consumers seek comfortable yet stylish footwear suitable for various occasions. Sneakers, with their versatility and comfort, have become a go-to choice for every-day wear, contributing to sustained demand. The focus on health and wellness, including an active lifestyle, has driven demand for sneakers suitable for various activities. Sneakers that combine style with functionality, supporting physical activities like running or fitness training, align with the health-conscious preferences of consumers.
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Download SampleMarket Dynamic
Market Drivers • Cultural Influences and Streetwear: Streetwear and urban culture have a significant impact on the popularity of sneakers in Europe. Major cities serve as hubs for diverse subcultures, where sneakers become symbols of identity and cultural expression. Collaborations between sneaker brands and artists, musicians, or designers contribute to the cultural cache of specific releases, driving consumer enthusiasm and demand. • Athleisure Lifestyle: The rise of athleisure, a trend combining athletic and leisurewear, has reshaped the fashion landscape in Europe. Sneakers seamlessly fit into this lifestyle, offering comfort, versatility, and style. The shift towards more casual and comfortable attire for various occasions has expanded the market for sneakers beyond traditional athletic use. Market Challenges • Counterfeiting and Intellectual Property Concerns: The popularity and desirability of certain sneaker models make them susceptible to counterfeiting. Counterfeit sneakers not only undermine the authenticity and reputation of brands but also result in financial losses. Protecting intellectual property rights is an ongoing challenge for sneaker manufacturers. • Saturated Market and Intense Competition: The European sneaker market is highly competitive, with numerous brands vying for consumer attention. The saturation of the market, coupled with the constant influx of new releases, can make it challenging for brands to differentiate themselves and maintain sustained consumer interest. Market opportunity • Digital Transformation and E-Commerce: The rise of e-commerce and digital channels in Europe provides an opportunity for brands to reach a broader audience and enhance the overall shopping experience. Leveraging online platforms for exclusive releases, virtual events, and interactive marketing campaigns can foster brand engagement and expand market reach beyond physical retail spaces. • Customisation and Personalisation: Consumer demand for unique and personalised products presents an opportunity for sneaker brands to offer customisation options. Providing tools for consumers to personalise their sneakers, from colour options to design elements, allows brands to cater to individual tastes and preferences, fostering a deeper connection with customers.
Sneakers Market Segmentation
| By Type | Low-Top Sneakers | |
| Mid-Top Sneakers | ||
| High-Top Sneakers | ||
| By End Users | Men | |
| Women | ||
| Kids | ||
| By Distribution Channel | Offline | |
| Online | ||
| By Offline Distribution Channel | Supermarket/Hypermarket | |
| Specialty Stores | ||
| Brand Outlets | ||
| Others | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
Based on the product types, they are segmented into low-top sneakers, mid-top sneakers, and high-top sneakers. Among them in Europe, the mid-top sneakers significantly contribute to the market European fashion has evolved to embrace streetwear, and mid-top sneakers align well with this trend. Streetwear is characterised by its casual, comfortable, and often sporty aesthetic, making mid-top sneakers a perfect fit. Consumers, particularly in urban areas, appreciate the versatility of mid-top sneakers, as they can easily transition from casual streetwear to slightly more formal settings. The influence of sports and athletic aesthetics in fashion remains significant. Mid-top sneakers often draw inspiration from basketball shoes, where ankle support is crucial. The fusion of athletic design with casual styling resonates with consumers, who appreciate both the performance aspects and the fashion-forward nature of mid-top sneakers. The moderate height of mid-top sneakers provides some protection for the ankles without being as restrictive as high-tops. This makes them suitable for various weather conditions, including cooler seasons. As a result, mid-top sneakers have become a practical and stylish choice for European consumers looking for footwear that can be worn year-round. The youth culture in Europe places a strong emphasis on self-expression through fashion, and sneakers play a central role in this expression. The growing sneaker collecting culture, driven by limited editions and exclusive releases of mid-top models, contributes to the rising demand. Collectors often seek unique and eye-catching mid-top designs to add to their collections. In terms of end users, they are bifurcated into men, women, and kids; in Europe, men lead the market. Based on the distribution channel, which includes offline and online, among them, online significantly contributes to the market. There has been a cultural shift in fashion norms, with casual and sporty styles becoming more acceptable and even celebrated in various settings. Sneakers, once primarily associated with sports and casual wear, have become a symbol of relaxed sophistication. This shift allows men in Europe to incorporate sneakers into a broader range of outfits, from casual to semi-formal, contributing to their widespread usage. The athleisure trend, which blurs the lines between athletic and casual wear, has gained significant momentum. Sneakers are a natural fit within this trend, providing a comfortable and stylish option that seamlessly transitions from athletic activities to everyday wear. Men in Europe appreciate the versatility of sneakers, allowing them to maintain an active lifestyle while staying on-trend. The urban lifestyle prevalent in many European cities, combined with the influence of streetwear culture, has led to the integration of sneakers into everyday fashion. Men often choose sneakers as a fashion statement, reflecting their individual style and cultural influences. Streetwear, with its emphasis on casual and comfortable attire, has propelled the popularity of sneakers among men across Europe. The youth culture in Europe places a strong emphasis on sneaker culture and collecting. Sneakers are not just functional footwear but also a form of self-expression and identity. Men, particularly within the younger demographic, engage in sneaker collecting, seeking out limited editions and exclusive releases that reflect their personal style and cultural affiliations. Furthermore, the online distribution channel of sneakers is growing; the influence of digital marketing and social media plays a crucial role in the growth of online sneaker sales. Brands leverage social media platforms to create buzz around new releases, share engaging content, and connect with their audience. This online presence contributes to the popularity of online channels as consumers are directed to official websites or online retailers through digital marketing efforts. Europe has a tech-savvy consumer base with widespread internet access and high smartphone penetration. The familiarity and comfort of online shopping make it a preferred choice for purchasing sneakers. Additionally, the ease of using mobile apps for shopping further contributes to the growth of online channels.
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Sneakers Market Market Regional Insights
Based on the report, the major countries covered include Germany, the United Kingdom, France, Italy, Spain, Russia and the rest of Europe. In Europe, the United Kingdom contributes the highest market share. London, the capital of the United Kingdom, holds a prestigious position as a global fashion capital. The city's diverse and vibrant street culture, coupled with its influence on international fashion trends, has a significant impact on the sneakers market. London's fashion-forward reputation attracts sneaker enthusiasts, influencers, and designers, making the UK a hub for sneaker culture and innovation. The UK has a rich history of street culture, dating back to the punk and youth subcultures of the 20th century. This legacy has evolved into a contemporary streetwear scene that embraces casual and sporty styles, making sneakers a focal point of fashion expression. The intersection of streetwear, music, and urban culture has contributed to the widespread adoption of sneakers as a fashion staple. The United Kingdom hosts various sneaker events, conventions, and trade shows that attract enthusiasts, collectors, and industry professionals. Events like Sneaker Con and Crepe City provide a platform for sneakerheads to buy, sell, and showcase their collections. The presence of such events fosters a sense of community and enthusiasm around sneakers in the UK. The influence of social media, especially platforms like Instagram, plays a crucial role in shaping sneaker trends and driving consumer interest. British influencers, celebrities, and sneaker enthusiasts showcase their footwear choices on social media, influencing the preferences of a wider audience.
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Companies Mentioned
- Nike, Inc
- Adidas AG
- Hermes International (H51 SAS)
- Puma
- Under Armour Inc.
- Asics Corporation
- New Balance
- Skechers Inc.
- Bata Corporation
- VF Corporation
- Geox S.p.a
- Benetton Group S.r.l.
Table of Contents
- Table of Contents
- 1. Executive Summary
- 2. Research Methodology
- 2.1. Secondary Research
- 2.2. Primary Data Collection
- 2.3. Market Formation & Validation
- 2.4. Report Writing, Quality Check & Delivery
- 3. Market Structure
- 3.1. Market Considerate
- 3.2. Assumptions
- 3.3. Limitations
- 3.4. Abbreviations
- 3.5. Sources
- 3.6. Definitions
- 4. Economic /Demographic Snapshot
- 5. Global Sneakers Market Outlook
- 5.1. Market Size By Value
- 5.2. Market Share By Region
- 5.3. Market Size and Forecast, By Product Type
- 5.4. Market Size and Forecast, By End Users
- 5.5. Market Size and Forecast, By Distribution Channel
- 5.6. Market Size and Forecast, By Offline Distribution
- 6. Europe Sneakers Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Country
- 6.3. Market Size and Forecast, By Product Type
- 6.4. Market Size and Forecast, By End Users
- 6.5. Market Size and Forecast, By Distribution Channel
- 7. Market Dynamics
- 7.1. Market Drivers & Opportunities
- 7.2. Market Restraints & Challenges
- 7.3. Market Trends
- 7.4. Covid-19 Effect
- 7.5. Supply chain Analysis
- 7.6. Policy & Regulatory Framework
- 7.7. Industry Experts Views
- 7.8. Germany Sneakers Market Outlook
- 7.8.1. Market Size By Value
- 7.8.2. Market Size and Forecast By Product Type
- 7.8.3. Market Size and Forecast By End Users
- 7.8.4. Market Size and Forecast By Distribution Channel
- 7.9. United Kingdom Sneakers Market Outlook
- 7.9.1. Market Size By Value
- 7.9.2. Market Size and Forecast By Product Type
- 7.9.3. Market Size and Forecast By End Users
- 7.9.4. Market Size and Forecast By Distribution Channel
- 7.10. France Sneakers Market Outlook
- 7.10.1. Market Size By Value
- 7.10.2. Market Size and Forecast By Product Type
- 7.10.3. Market Size and Forecast By End Users
- 7.10.4. Market Size and Forecast By Distribution Channel
- 7.11. Italy Sneakers Market Outlook
- 7.11.1. Market Size By Value
- 7.11.2. Market Size and Forecast By Product Type
- 7.11.3. Market Size and Forecast By End Users
- 7.11.4. Market Size and Forecast By Distribution Channel
- 7.12. Spain Sneakers Market Outlook
- 7.12.1. Market Size By Value
- 7.12.2. Market Size and Forecast By Product Type
- 7.12.3. Market Size and Forecast By End Users
- 7.12.4. Market Size and Forecast By Distribution Channel
- 7.13. Russia Sneakers Market Outlook
- 7.13.1. Market Size By Value
- 7.13.2. Market Size and Forecast By Product Type
- 7.13.3. Market Size and Forecast By End Users
- 7.13.4. Market Size and Forecast By Distribution Channel
- 8. Competitive Landscape
- 8.1. Competitive Dashboard
- 8.2. Business Strategies Adopted by Key Players
- 8.3. Key Players Market Positioning Matrix
- 8.4. Porter's Five Forces
- 8.5. Company Profile
- 8.5.1. Skechers USA, Inc.
- 8.5.1.1. Company Snapshot
- 8.5.1.2. Company Overview
- 8.5.1.3. Financial Highlights
- 8.5.1.4. Geographic Insights
- 8.5.1.5. Business Segment & Performance
- 8.5.1.6. Product Portfolio
- 8.5.1.7. Key Executives
- 8.5.1.8. Strategic Moves & Developments
- 8.5.2. Nike Inc.
- 8.5.3. Puma SE
- 8.5.4. Adidas AG
- 8.5.5. Under Armour Inc.
- 8.5.6. Asics Corporation
- 8.5.7. New Balance Athletics, Inc.
- 8.5.8. Hermès International S.A.
- 8.5.9. VF Corporation
- 8.5.10. Bata Corporation
- 8.5.11. Geox S.p.a
- 8.5.12. Benetton Group S.r.l.
- 9. Strategic Recommendations
- 10. Annexure
- 10.1. FAQ`s
- 10.2. Notes
- 10.3. Related Reports
- 11. Disclaimer
Table 1: Global Sneakers Market Snapshot, By Segmentation (2023 & 2029) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Sneakers Market Size and Forecast, By Product Type (2018 to 2029F) (In USD Billion)
Table 6: Global Sneakers Market Size and Forecast, By End Users (2018 to 2029F) (In USD Billion)
Table 7: Global Sneakers Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 8: Global Sneakers Market Size and Forecast, By Offline Distribution (2018 to 2029F) (In USD Billion)
Table 9: Europe Sneakers Market Size and Forecast, By Product Type (2018 to 2029F) (In USD Billion)
Table 10: Europe Sneakers Market Size and Forecast, By End Users (2018 to 2029F) (In USD Billion)
Table 11: Europe Sneakers Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 12: Influencing Factors for Sneakers Market, 2023
Table 13: Germany Sneakers Market Size and Forecast By Product Type (2018 to 2029F) (In USD Billion)
Table 14: Germany Sneakers Market Size and Forecast By End Users (2018 to 2029F) (In USD Billion)
Table 15: Germany Sneakers Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 16: United Kingdom Sneakers Market Size and Forecast By Product Type (2018 to 2029F) (In USD Billion)
Table 17: United Kingdom Sneakers Market Size and Forecast By End Users (2018 to 2029F) (In USD Billion)
Table 18: United Kingdom Sneakers Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 19: France Sneakers Market Size and Forecast By Product Type (2018 to 2029F) (In USD Billion)
Table 20: France Sneakers Market Size and Forecast By End Users (2018 to 2029F) (In USD Billion)
Table 21: France Sneakers Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 22: Italy Sneakers Market Size and Forecast By Product Type (2018 to 2029F) (In USD Billion)
Table 23: Italy Sneakers Market Size and Forecast By End Users (2018 to 2029F) (In USD Billion)
Table 24: Italy Sneakers Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 25: Spain Sneakers Market Size and Forecast By Product Type (2018 to 2029F) (In USD Billion)
Table 26: Spain Sneakers Market Size and Forecast By End Users (2018 to 2029F) (In USD Billion)
Table 27: Spain Sneakers Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 28: Russia Sneakers Market Size and Forecast By Product Type (2018 to 2029F) (In USD Billion)
Table 29: Russia Sneakers Market Size and Forecast By End Users (2018 to 2029F) (In USD Billion)
Table 30: Russia Sneakers Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Figure 1: Global Sneakers Market Size (USD Billion) By Region, 2023 & 2029
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Sneakers Market Share By Region (2023)
Figure 6: Europe Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: Europe Sneakers Market Share By Country (2023)
Figure 8: Germany Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: UK Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: France Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Italy Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 12: Spain Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 13: Russia Sneakers Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2023
Figure 15: Porter's Five Forces of Global Sneakers Market
Sneakers Market Market Research FAQs
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