Middle East & Africa Home Healthcare Market Outlook, 2028

The Middle East and African region's aging population and burgeoning chronic patient population are boosting the region's home healthcare market. The increasing use of telehealth by people in the Middle East and Africa region is expected to benefit the expansion of the Middle East and Africa home healthcare industry. Furthermore, the patient's condition is regularly checked using home healthcare devices, driving market expansion even further. The Middle East and Africa region is undergoing a sea change in its approach to healthcare, notably in the area of home-based care. The concept of home healthcare has been progressively gaining traction, owing to a variety of variables specific to the region's socioeconomic situation, cultural diversity, and healthcare demands. The Middle East & Africa home healthcare industry is expanding rapidly, thanks to a number of fundamental factors. The region's increasingly aging population, which mirrors global trends, is a primary driving force. This demographic transition, together with the development of chronic conditions such as diabetes, cardiovascular disease, and respiratory problems, has fueled demand for home-based care solutions. Technological innovations are helping to reshape the home healthcare scene in the Middle East & Africa. Telemedicine, remote monitoring devices, and digital health platforms are becoming increasingly popular, allowing for remote consultations, real-time health monitoring, and individualized care plans. These technologies bridge the gap between patients and healthcare practitioners, which is especially important in areas where medical facilities are few. Governments across the Middle East & Africa are increasingly realizing the value of home-based care. Policies and measures are being implemented to support and promote home healthcare services. Subsidies, funding for healthcare infrastructure and regulatory frameworks are being developed to help this sector thrive. Economic growth and rising disposable incomes in certain sections of the region have made healthcare services more affordable. Furthermore, the affordability of home-based care compared to institutionalized care is driving its adoption. This economic shift is fueling the expansion of the Middle East & Africa home healthcare market.

According to the research report "Middle East & Africa Home Healthcare Market Outlook, 2028," published by Bonafide Research, the Middle East & Africa Home Healthcare market is anticipated to grow with more than 7% CAGR from 2023 to 2028. Countries in the Middle East, such as the United Arab Emirates (UAE), Saudi Arabia, and Qatar, are seeing significant economic expansion and investment in healthcare infrastructure. These countries are embracing technological breakthroughs and encouraging innovation in healthcare services. The demand for home healthcare is increasing, particularly in urban areas, as a result of lifestyle-related disorders and an aging population. Africa has a diverse healthcare landscape. Many African countries confront issues in terms of healthcare accessibility, infrastructure, and money. Innovative alternatives, such as mobile health solutions, are nonetheless filling gaps in healthcare delivery. In places like South Africa and Nigeria, there is a growing interest in home-based care to meet the requirements of aging populations and manage chronic conditions. Cultural diversity has a profound impact on Middle East & Africa healthcare practices. It is critical to tailor home healthcare services to cultural norms and preferences in order to ensure acceptability and effectiveness. Providers are changing their strategies to provide culturally sensitive care, recognizing the importance of familial involvement and traditional healing techniques. Middle East & Africa countries have considerable economic differences that affect healthcare access. The uptake and availability of home healthcare services are influenced by affordability and budgetary constraints. Middle East & Africa faces unique health difficulties, such as a high prevalence of certain diseases such as diabetes, cardiovascular disease, infectious disease, and non-communicable disease. These circumstances increase demand for specialized home healthcare services.

Based on report market is majorly categorised into three countries including, United Arab Emirates, Saudi Arabia and South Africa. Among them Saudi Arabia is projected to lead the Middle East & Africa home healthcare market during the forecast period.

The home healthcare industry in Saudi Arabia is undergoing a stunning transformation, emerging as a regional beacon of growth and innovation. This sector, which is influenced by a multitude of factors, has the potential to revolutionize the Kingdom's healthcare environment by allowing patients to get medical care in the comfort and convenience of their own homes. Recognizing this industry's great potential, the Saudi government has developed a variety of programs to help it thrive. Enacting favorable rules, investing in infrastructure, and encouraging the use of telemedicine technologies are among them. The Saudi Ministry of Health established the Health Sector Transformation Program in 2022 as part of Vision 2030 to ensure that the ongoing development of healthcare services and the expansion of healthcare infrastructure remain key national priorities. The government intends to invest more than USD 65 billion in healthcare infrastructure by 2030, increasing private sector participation from 40% to 65% by 2030, with a priority of privatizing 290 hospitals and 2,300 primary healthcare clinics. Saudi Arabia also aspires to be one of the fastest-growing digital health sectors in the region, including home healthcare services. The government has set aside USD 1.5 billion for healthcare information technology and digital transformation initiatives.

Based on product and services segment market is divided into therapeutic, TSM, mobility and services. Services segment is anticipated to grow at fastest rate in Middle East & Africa Home Healthcare market.



Chronic disorders such as diabetes, cardiovascular disease, and respiratory illnesses are on the rise in Middle East & Africa. The frequency of these health concerns is exacerbated by an aging population, which increases the demand for specialized and continuous care services. Middle East & Africa governments recognize the importance of home healthcare services and are enacting policies and measures to facilitate their expansion. In order to promote and regulate home healthcare services, subsidies, funding, and regulatory frameworks are being developed. In Middle East & Africa, technological developments such as telehealth platforms and remote monitoring devices are gaining acceptance. These improvements allow healthcare providers to provide a greater range of services remotely, boosting patient accessibility and convenience. In Middle East & Africa, there is a rising emphasis on providing complete care. Home healthcare services include a wide range of services, such as professional nursing, rehabilitation, therapy, and palliative care. The demand for these comprehensive services propels the Services segment's growth. Home-based care may be less expensive than institutional care. Individuals and healthcare systems are increasingly turning to home healthcare services as healthcare expenses continue to climb, fueling the expansion of the Services category. The treatments category includes post-surgery or injury rehabilitation treatments such as physical therapy, occupational therapy, and speech therapy. This customized care encourages patient freedom at home and supports the rehabilitation process.

Diabetes and respiratory diseases key indication that are significantly propelling the Middle East & Africa home healthcare market in upcoming time frame.

Diabetes is a severe burden in the Middle East & Africa, with high prevalence rates in several countries. Diabetes cases have risen rapidly in the region as a result of lifestyle changes, urbanization, and genetic predispositions. Diabetes and respiratory disorders frequently necessitate specialist care, such as disease management education, dietary assistance, medication adherence, and pulmonary rehabilitation. These specialized needs are met by home-based services, which offer tailored care programs. Diabetes and respiratory disorders necessitate ongoing monitoring, drug management, and lifestyle changes. Home healthcare services enable regular monitoring of blood sugar levels, lung function, and symptom management, assisting in illness management. Diabetes and respiratory diseases have become more common as a result of urbanization and changes in lifestyle patterns. Home healthcare addresses the requirement for ongoing care in the face of changing lifestyles and ensures regular disease management. Home healthcare is incorporating technological improvements such as telemedicine and remote monitoring devices. These advancements allow healthcare personnel to remotely monitor patients, provide consultations, and modify treatment programs as needed, thereby improving illness management. Middle East & Africa governments are increasingly acknowledging the need for chronic disease management and funding in healthcare initiatives. Policies that encourage home-based care for chronic diseases help to drive the expansion of the home healthcare business.

Companies Covered in this report:

Novo Nordisk A/S, Sanofi S.A, Medtronic plc, Terumo Corporation, Becton, Dickinson and Company, F. Hoffmann-La Roche AG, B. Braun Melsungen AG, Baxter International Inc., Nipro Corporation, Fresenius Medical Care AG & Co. KGaA, Abbott Laboratories, Koninklijke Philips N.V.

Considered in this report:

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Middle East & Africa Home Healthcare market Outlook with its value and forecast along with its segments
• Country-wise Home Healthcare market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product and Services:

• Therapeutic
• TSM
• Mobility
• Services

By Indication:

• Cardiovascular Disorders & Hypertension
• Cancer
• Diabetes
• Respiratory Diseases
• Movement Disorders
• Pregnancy
• Hearing Disorders
• Wound Care
• Other Indications (sleep disorders, kidney disorders, neurovascular diseases, and HIV)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Home Healthcare industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.