Europe Blister Packaging Market Outlook, 2028

The European Blister Packaging market is a dynamic and integral component of the broader European packaging industry. Blister packaging is a widely utilised method for packaging a wide range of products, from pharmaceuticals and healthcare items to consumer goods and electronics. This market is characterized by its versatility, sustainability, and ability to provide tamper-evident and visually appealing packaging solutions. In Europe, consumers are increasingly influenced by product presentation and packaging aesthetics. Blister packaging allows products to be showcased through transparent plastic blisters while also offering opportunities for branding and graphics on the cardstock backing. This visually appealing presentation is particularly crucial for products sold in retail outlets, both traditional brick-and-mortar stores and online e-commerce platforms. Due to the rise in diseases and strict government regulations against counterfeit drugs, pharmaceutical companies are under increasing pressure to produce unique and difficult-to-copy medicines that go beyond the basic need of keeping them useful for the purpose for which they were produced in order to make them available for patients. These factors are among the major ones driving the market. An effective way to implement anti-counterfeit technologies, such as banknote authentication systems, is through blister packing. One of the main contributors to national research and innovation is the pharmaceutical sector in the United Kingdom. The sector spends billions on R&D and employs a large number of people in highly trained R&D positions. Over 20,000 individuals engage in research and development, and over 72,000 people are directly employed by the pharmaceutical business, according to the Association of the British Pharmaceutical Industry (ABPI). The significant investments and the percentage of qualified personnel in employment demonstrate how Britain is bolstering its supply of current and upcoming medications. It is anticipated that these continuous expenditures will offer a fantastic chance for blister packaging to expand throughout the nation.

According to the research report, “Europe Blister Packaging Market Outlook, 2028,” published by Bonafide Research, the Europe Blister Packaging market is anticipated to grow with more than 6% CAGR from 2023–2028. The European blister packaging market caters to a diverse array of industries, with the pharmaceutical and healthcare sectors being major consumers. The stringent regulations governing pharmaceutical packaging have driven the adoption of blister packaging due to its tamper-evident and protective attributes. Additionally, consumer goods, electronics, and food industries extensively use blister packaging to enhance product visibility, security, and marketability. Blister packaging manufacturers in Europe are continually innovating to meet evolving consumer preferences and industry needs. This includes developing innovative packaging designs, such as easy-to-open solutions, as well as exploring advanced materials that improve the sustainability, protection, and cost-effectiveness of blister packaging. Europe is not only a significant consumer but also a producer of blister packaging. European manufacturers often export their products to international markets, contributing to the global blister packaging industry. The region's high-quality packaging solutions are sought after in various sectors worldwide, further bolstering the market. Furthermore, in Europe, one of the major developments in the pharmaceutical packaging industry is smart blister packaging. Businesses are moving away from conventional packaging and towards intelligent blister packaging. In order to prevent medical counterfeinting, smart blister packs are designed to track the state of pharmaceuticals throughout transportation. Modern technology is being used by manufacturers to include radio frequency identification (RFID) into blister packets. This streamlines the supply chain process by monitoring the state and advancement of pharmaceutical items while they are in transit. By putting a digital code on the ribbon, the RFID tags on blister packs also assist in confirming the contents of the pack. This saves time by removing the need to pry open a tamper-evident seal. The development of smart packaging has shortened lead times at every node in the supply chain, streamlining the process.

According to the report, the major countries covered in this report are Germany, the UK, France, Italy, Spain, and Russia. Among them, Germany is contributing to the market with the highest market share. Germany is known for its robust industrial base and manufacturing capabilities. The country's advanced manufacturing infrastructure and technological expertise provide a competitive advantage in producing high-quality blister packaging solutions. Germany is a significant player in the pharmaceutical and healthcare industries. The strict regulatory requirements for pharmaceutical packaging have driven innovation and excellence in blister packaging within the country. Germany's position as a healthcare hub has led to a strong demand for blister packaging solutions, further solidifying its leadership in the market. German companies have a strong focus on research and development. They continuously invest in innovative packaging technologies, materials, and design, which help them stay at the forefront of the blister packaging market. Innovation is a key driver of market leadership. Germany has a highly export-oriented economy. Many German blister packaging manufacturers export their products to various countries within and outside of Europe. The global demand for German blister packaging solutions contributes to the country's market leadership.

Based on the types of blister packaging, including carded and clamshell, among them in Europe, carded is growing with the highest market share. European consumers are known for their discerning taste and appreciation for high-quality packaging. Carded blister packaging meets these expectations by offering a premium presentation and ensuring the product remains in pristine condition until it reaches the consumer. European consumers are informed and conscious of product safety and authenticity. The tamper-evident features of carded packaging align with the cultural expectation for secure and trustworthy packaging, especially for pharmaceuticals and consumer goods. European companies value brand identity and the power of branding. Carded packaging allows brands to convey their identity, messaging, and product information effectively. The culture of brand recognition and loyalty contributes to the use of carded packaging as a branding and marketing tool. Europeans are conscious of waste reduction and the principles of a circular economy. The recyclability and biodegradability of paper and paperboard materials align with the cultural values of minimising waste and promoting responsible resource management. European manufacturers and consumers appreciate innovative packaging solutions that cater to specific needs. The culture of innovation drives continuous improvements in carded packaging, including the development of easy-to-open designs, sustainable materials, and customization options to meet diverse market demands.

In terms of the material types, which include plastic, aluminium, paper, paper board, and others, among them in Europe, Paper and paper board are fast-growing materials. Europe has a strong focus on environmental sustainability, and consumers and businesses alike are increasingly conscious of the ecological impact of packaging materials. Paper and paperboard are renewable, biodegradable, and recyclable, making them attractive options for those seeking to reduce their environmental footprint. This aligns with Europe's cultural values of eco-friendliness and responsible resource management. European regulations and policies support environmentally responsible packaging materials. Many European countries have introduced measures to reduce the use of single-use plastics and promote the use of recyclable and biodegradable materials, such as paper and paperboard. Regulatory incentives encourage manufacturers to adopt sustainable packaging solutions. Paper and paperboard materials are highly recyclable, aligning with Europe's focus on reducing waste and promoting a circular economy. The ease of recycling paper-based materials makes them a preferred choice in Europe, contributing to the growth of these materials in the blister packaging market. Many European governments offer incentives and support for businesses that adopt sustainable packaging materials, including paper and paperboard. These government initiatives contribute to the adoption of eco-friendly materials. In Europe, there is a cultural perception that paper and paperboard packaging convey a sense of quality and sophistication. Many consumers associate paper-based packaging with premium and sustainable products.



According to the report, the end users include healthcare, consumer goods, food, industrial goods, and others; among them, in Europe, food is growing at the highest rate. Blister packaging is commonly used for individual servings of cheese, such as cheddar slices and mozzarella balls. This makes it easy for consumers to pack a quick snack or lunch. Also used for fresh produce, such as berries, tomatoes, and grapes. This helps to protect the produce from bruising and spoilage. Blister packaging provides excellent product visibility. Consumers can see the food product inside the transparent blister, which helps build trust and allows them to inspect the product before purchase. This is particularly important in the food industry, where consumers want to ensure the quality and freshness of the items they buy. Manufacturers are increasingly exploring eco-friendly blister packaging materials and production processes to meet environmental sustainability goals. Sustainable packaging options, including paper and other recyclable materials, are becoming more prevalent in the European food industry. The food industry in Europe is embracing innovative packaging solutions. Manufacturers are continually developing new blister packaging designs and features to meet consumer expectations and improve the user experience. Blister packaging allows for effective branding and marketing. Manufacturers can print product information, branding, and graphics on the cardstock backing, helping to promote the product and engage consumers.

Based on the technology types, they are segmented into thermoforming and cold forming. In Europe, thermoforming leads the market. Thermoforming allows for the production of a wide range of packaging solutions, from simple blister packs to more complex and custom designs. This flexibility makes it suitable for various industries and applications. Thermoformed blister packaging can offer clear visibility of the product, which aligns with consumer preferences for seeing the product before purchase, especially in the retail and e-commerce sectors. Comparatively speaking, the thermoforming technique offers advantages over cold forming, such as safer travel because of smaller, more precisely defined compartments that reduce the chance of damage, visibility because of clear blister plastic, and the ability to customise products to a great extent. Because thermoforming can produce large quantities while maintaining uniformity, dependability, and hygiene, it is the preferred method among producers. Convenience, low cost, and efficient administration are the main drivers of demand for thermoforming technology.

Competitive Landscape:

As per Blister packaging industry analysis, Amcor plc, WestRock Company, Sonoco Products Company, Klöckner Pentaplast, The Dow Chemical Company, Constantia Flexibles, E.I. du Pont de Nemours and Company, UFlex Limited, Honeywell International Inc., Huhtamaki Oyj , Essentra PLC, CCL Industries Inc. , AptarGroup, Inc. and Nelipak Corporation are prominent manufacturers operating in the market.

Considered in this report:

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Europe Blister Packaging market Outlook with its value and forecast along with its segments
• Country-wise Blister Packaging market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Type:

• Carded
• Clamshell

By Materials:

• Plastic
• Aluminium
• Paper and Paper Board
• Others

By Technology:

• Thermoforming
• Cold Forming

By End Users:

• Healthcare
• Consumer Goods
• Food
• Industrial Goods
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Blister Packaging industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.