North America Wearable Technology Market Outlook, 2028

North Americans, particularly in urban areas, often act as trendsetters and influencers when it comes to adopting new technologies. The influence of early adopters in tech communities, social media, and popular culture contributes to the widespread acceptance and integration of wearables into daily life. North America, particularly the United States, has a culture that embraces technological advancements. There's a pervasive enthusiasm for adopting the latest gadgets and being early adopters of emerging technologies. This mentality significantly influences the high adoption rate of wearables in the region. Health and fitness are fundamental aspects of the culture in North America. Wearable devices that offer health and fitness tracking features, such as heart rate monitoring, step counting, sleep analysis, and calorie tracking, align well with the population's health-conscious mindset. These devices are widely used for personal health management and to meet fitness goals. Wearable technology in North America is not limited to a specific age group or demographic. Its appeal spans across different age groups, from tech-savvy millennials to older adults seeking health monitoring solutions. Companies designing wearables often consider the diverse needs and preferences of these demographics. Media, including movies, TV shows, and popular culture, often play a role in normalizing and popularizing wearable technology. Portrayals of futuristic technology, such as smart glasses or high-tech watches in entertainment media, contribute to the acceptance and curiosity about wearable devices. Many companies engage in public awareness and educational campaigns to familiarize potential users with the benefits and functionalities of wearables. These efforts contribute to a more informed consumer base, driving higher adoption rates.

According to the research report "North America Wearable Technology Market Outlook, 2028," published by Bonafide Research, the market was valued at more than USD 18 Billion in 2022. Urban areas in North America exhibit high population densities and a fast-paced lifestyle. Wearable devices cater to the needs of urban dwellers by providing convenience, connectivity, and efficiency in managing daily activities. These devices offer real-time data and notifications, aligning with the fast urban lifestyle. The aging population in North America seeks solutions for better healthcare management. Wearables that monitor vital signs, facilitate medication adherence, and provide emergency response functionalities are increasingly sought after in addressing the healthcare needs of the elderly population. Beyond physical health, there's a growing emphasis on mental health and wellness. Wearables that offer features like stress monitoring, guided meditation, and mental health tracking are gaining traction, catering to the rising demand for holistic wellness solutions. The use of AR and VR in wearables has expanded. Devices offering immersive experiences, gaming, virtual meetings, and professional applications contribute to the growing market, attracting tech enthusiasts, gamers, and professionals. The integration of artificial intelligence (AI) and voice assistants into wearables enhances their functionalities. Devices with AI-driven insights, voice-controlled features, and personalized experiences gain popularity among consumers seeking intelligent and user-friendly devices. Events, entertainment, and festivals often drive the adoption of wearables. Specialized wearables for concerts, festivals, and events that offer unique experiences, interaction capabilities, or collectible memorabilia cater to the demand for enhanced event experiences. Wearable devices featuring biofeedback mechanisms and stress management tools are gaining popularity. These devices offer real-time stress monitoring and incorporate features to manage stress levels, providing users with tools for mental well-being.

Based on report market is divided into three major countries United States, Canada and Mexico. Among them, United States accounts for the largest market for North America wearable technology market.

The wearable technology market in North America, encompassing the United States, Canada, and Mexico, is a dynamic and rapidly expanding sector driven by a convergence of technological advancements, changing consumer lifestyles, and an ever-evolving market landscape. In the United States, the market showcases a robust technological ecosystem, driven by innovation hubs such as Silicon Valley. This region has been pivotal in the birth and growth of numerous wearable technology startups, fostering a culture of constant innovation. The U.S. market is heavily influenced by a health-conscious population, where wearables play a key role in fitness tracking, health monitoring, and corporate wellness programs. With a tech-savvy populace, the U.S. market also leans heavily into smartwatch and smart accessory adoption, particularly in urban areas, driving the demand for multifunctional devices that seamlessly integrate with daily routines and facilitate an interconnected lifestyle. Canada, while sharing similarities with the U.S., presents a unique market with a focus on inclusivity and diverse consumer needs. The Canadian market emphasizes the integration of wearables in healthcare and education, promoting applications in remote health monitoring and educational settings. Moreover, Canada's fashion-tech convergence contributes to the demand for wearables that not only offer functionality but also align with personal style and aesthetic preferences. In Mexico, the market is rapidly evolving, with a growing interest in wearable technology driven by an increasing focus on health and fitness. The market here is influenced by a combination of rising urbanization, the integration of wearables in professional sports, and the demand for efficient healthcare solutions. All three countries demonstrate a collective interest in wearables, incorporating elements such as sustainability, privacy, and security, as well as an emphasis on diverse applications spanning industries from healthcare to entertainment, education, and even workplace productivity. The North American wearable technology market, with its distinctive regional nuances and diverse consumer demands, continues to evolve, promising a dynamic landscape for technological innovation and market expansion across the continent.

Based on product market is bifurcated into wristwear, eyewear and headwear, footwear, fashion and jewelry, bodywear and other wearable technology. Wristwear product is significantly dominating the North America wearable technology market.



Wristwear items have dominated the North American wearable technology market for a variety of reasons. Due to a mix of technical breakthroughs, changing lifestyles, and developing consumer preferences, these devices, including smartwatches and fitness trackers, have become extremely popular and sought-after among customers in the region. The adaptability of wristwear goods is a crucial reason for their supremacy. Smartwatches and fitness trackers include a variety of capabilities that cater to different elements of daily life. They not only maintain time for users but also allow them to track their health and fitness, receive notifications, and engage with apps and services. Because of its adaptability, consumers may combine various tasks on a single wearable device, making wristwear more convenient and efficient. Furthermore, technological advancements in wristwear goods have been significant over the years. Sensors, battery life, processing power, and networking advancements have made these gadgets more capable and dependable. This has resulted in increased integration with smartphones and other smart devices, increasing their appeal and functionality. For example, the capacity of a wristwear gadget to receive and respond to messages, track physical activity, and even manage smart home appliances has made it increasingly indispensable for many users.

Based on type market is divided into wearable smart textiles and wearable product and devices (non-textiles). Wearable product and devices (non-textiles) type is dominating the market of North America. Furthermore based on application market is divided into consumer electronics, healthcare, enterprise and industrial applications and other applications (fashion and lifestyle, gaming and entertainment, military and defense, education and training, tourism and navigation, pet and animal health, etc.).

Non-textile wearables provide a broader range of functions and features. Smartwatches, activity trackers, augmented reality glasses, and even medical monitoring devices are among them. These devices are intended to provide users with a wide range of features, including tracking physical activity and health measurements, as well as smartphone connectivity, navigation, and even augmented reality experiences. As of their adaptability and utility, they are appealing to a wide range of consumers. The rapid expansion of the Internet of Things (IoT) is another key element leading to the dominance of non-textile wearables in North America. These devices frequently communicate with other smart devices and platforms, forming a linked ecosystem. This not only improves the user experience but also makes it easier to collect valuable data that can be used for personalised health and lifestyle recommendations, among other things. Furthermore, non-textile wearables often benefit from strong brand recognition and marketing. Tech giants like Apple, Google, and Samsung have invested heavily in promoting their smartwatches and other non-textile devices. This level of marketing muscle can significantly influence consumer preferences and purchasing decisions. Consumer electronic is major application for wearable technology in North America. North America has a huge and technologically savvy consumer base interested in cutting-edge devices and technology. Wearable gadgets that provide convenience, connectivity, and greater functionality are in high demand, making the region a viable market for consumer-oriented wearable technology. North America is a technology innovation hotspot, with many major tech corporations and startups based there. These companies are constantly developing and introducing new wearable technologies that appeal to the interests and wants of consumers. Wearable technology is becoming increasingly fashionable and stylish. North American consumers frequently seek items that complement their unique taste and lifestyle, in addition to their utilitarian benefits. This emphasis on aesthetics and personal expression drives the region's adoption of wearables.

Recent Developments:

• November 2022: Ardent Health Services and BioIntelliSense launched a new continuous patient monitoring initiative to empower clinicians with greater data-driven insights for patient care and to optimize clinical and operational workflow. Clinicians at Ardent's BSA Hospital in Amarillo, Texas, started using the BioButton wearable device and BioCloud analytics engine to automate the collection of inpatient vital signs in general care units and make both patients and clinicians happier.

• March 2022: Biobeat announced that its wearable remote patient monitoring device has received 510(k) clearance from the United States FDA to monitor respiratory rate and body temperature in addition to cuffless blood pressure, blood oxygen saturation, and pulse rate.

Companies Covered in this report:

Samsung Electronics Co., Ltd, Apple Inc., Garmin Ltd., Sony Group Corporation, Xiaomi Corporation, HTC Corporation, Huawei Technologies Co., Ltd, Fossil Group, Inc., Google LLC, Toray Industries, Inc., Vuzix Corporation, Adidas AG , Withings.

Considered in this report:

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• North America Wearable Technology market Outlook with its value and forecast along with its segments
• Country-wise Wearable Technology market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United States
• Canada
• Mexico

By Product:

• Wristwear
• Eyewear & Headwear
• Footwear
• Fashion & Jewelry
• Bodywear
• Other Wearable Technology (Wearable Camera)

By Type:

• Wearable Smart Textiles
• Wearable Products and Devices (Non-Textiles)

By Application:

• Consumer Electronics
• Healthcare
• Enterprise and Industrial Applications
• Other Applications (fashion and lifestyle, gaming and entertainment, military and defense, education and training, tourism and navigation, pet and animal health, etc.)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Wearable Technology industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.