Global Home Bedding Market Overview, 2023-28

The global home bedding industry has experienced remarkable growth in recent years, owing to various factors that have transformed the way consumers perceive and purchase bedding products. Market estimates suggest a substantial valuation, with consistent growth projected in the coming years. The industry encompasses a broad spectrum of products, each playing a pivotal role in providing comfort, support, and a peaceful night's sleep. There has been a notable increase in awareness regarding the significance of sleep health. People are more informed about the importance of quality sleep in maintaining overall health and well-being. This increased awareness has led consumers to seek high-quality bedding products that offer comfort, support, and contribute to better sleep quality. Mattresses, pillows, bed linens, and other bedding accessories have become integral to achieving restful and rejuvenating sleep. Changes in lifestyle, such as longer working hours, higher stress levels, and increased screen time, have impacted sleep patterns and quality. As people seek solutions to mitigate these effects, there's a growing emphasis on wellness and self-care. Bedding plays a critical role in creating a conducive environment for relaxation, stress reduction, and sleep improvement. Consumers are investing in bedding products that offer comfort and aid in promoting better sleep, aligning with their wellness goals. Demographic shifts, including an aging population, have influenced the demand for bedding products. Older individuals require specialized bedding solutions, such as orthopedic mattresses or pressure-relieving pillows, to address age-related sleep issues. Moreover, the emergence of the millennial and Gen Z consumer segments has brought forth a demand for products that offer a balance of comfort, style, and sustainable features, further driving market growth. Aesthetics and fashion trends play a role in the growth of the home bedding market. Consumers seek bedding products that not only offer comfort and quality but also match their interior design preferences. As a result, there's an increasing demand for stylish and aesthetically pleasing bedding items, including patterned bed linens, decorative pillows, and various textures that complement home decor. According to the research report, “Global Home Bedding Market Overview, 2028” published by Bonafide Research, the market is anticipated to cross USD 138.27 Billion by 2028, increasing from USD 91.56 Billion in 2022. The market is expected to grow with 7.28% CAGR by 2023-28. There is a lot of focus on ecology and the environment. Customers are increasingly choosing organic bedding options like natural silk bedding and natural mattresses. Although there are other natural bedding options, like silk and wood, silk bed sheets are the most popular. The environment, as well as the skin and hair, benefit from using silk bedding. Silk, which is composed completely of organic components and is chemical-free, is the fabric that is most hypoallergenic. Silk bedding is therefore the greatest choice for allergy sufferers. With improving living standards, purchasing silk comforters, pillowcases, and blankets has become a widespread fad. Reliable and green bed linen and bedding manufacturers include Alterra Pure, Anna Sova, Boll & Branch, Cariloha, and CB2. Bedding refers to the materials placed on top of a bed's mattress for hygiene, heating, mattress protection, and aesthetic effect. The portion of a human sleeping environment that is detachable and machine-washable is the bedding. Multiple bedding sets for each bed are frequently washed in rotation and replaced seasonally to increase sleep comfort at various room temperatures. The majority of bedding measures are rectangular. However, some are square, allowing the user to put on bedding without considering its lengthwise orientation. A set of sheets typically includes a flat top sheet, a fitted or flat bed sheet that covers the mattress, and either a blanket, a quilt, or a duvet. A duvet cover may occasionally be used in place of or in addition to the top sheet, together with several pillows with pillowcases, also known as pillow shams. Extra blankets, pillows, etc., may be added to achieve the necessary insulation in chilly sleeping quarters. Bedding enhances sleep, provides comfort and support for the neck and back, alleviates pressure points, and conforms to the body's shape. Technological innovations have been driving the market, with the emergence of smart bedding solutions integrating sensors and adjustable settings, offering personalized comfort and sleep tracking features.

According to the report based on product type the market is segmented into Mattress, Bed Linen, Pillows, Blankets and Others (Bedspreads and Quilts, Bed Throws, Bed Skirts or Dust Ruffles, Bedding Accessories, Mattress Toppers or Pads, Pillow Shams). Among them the Blankets segment is expected to the highest CAGR during the forecast period. Blankets serve multiple purposes beyond just keeping warm while sleeping. They are used as decorative pieces, thrown over couches or chairs, and can be a fashion statement. The versatility of blankets makes them a desirable choice for consumers, leading to a higher demand. With evolving lifestyles, consumers are increasingly seeking bedding products that offer both functionality and aesthetics. Blankets are available in various designs, materials, and sizes, catering to diverse consumer preferences. The demand for customizable, stylish, and comfortable blankets is on the rise. Blankets cater to both seasonal and year-round use. They are essential during colder months and can be used during milder weather as well. As a result, the demand for blankets remains consistent throughout the year, contributing to their higher market growth. Manufacturers are investing in research and development to create innovative blanket materials that offer better warmth, breathability, and comfort. These include eco-friendly options, weighted blankets, smart blankets with technology integration, and materials designed for specific needs, such as cooling blankets for hot sleepers. These innovations attract consumers and drive market growth. Blankets play a pivotal role in home decor. With the rising trend of 'hygge' (a Danish concept of coziness and comfortable living), consumers are increasingly seeking blankets that contribute to a cozy and inviting atmosphere in their homes. This has led to a surge in demand for aesthetically pleasing and high-quality blankets. In addition, Pillows today, along with providing comfort, are also used for therapy and décor. They aid in better sleeping patterns by providing proper support to the head and neck while lying down. Pillows designed for back support while sitting are also available in the market. Pillows have a short life since they accumulate oil, dirt, dead skin cells, and sometimes mites and microscopic insects with regular use. As a result, they need to be replaced every few years, making them a high-volume product. In addition, pillows are available in various shapes, sizes, and materials. Cylindrical pillows, or bolsters or rolls, add to a room's aesthetics or extra comfort on a bed or couch while sitting or sleeping. Pillows commonly available in the market are filled with memory foam, latex foam, polyurethane foam, and wool, down, feathers, cotton, polyester, or buckwheat hull. In terms of distribution channel, with the advent of online retailers and the increased efficiency of e-commerce sites, consumers are making fewer trips to brick-and-mortar stores. This is a potential advantage for both online-only and hybrid retailers who consistently seek new ways to streamline their distribution and fulfillment models. Online retailers offer a wider range of bedding products than physical stores, as they do not have the same space constraints. Additionally, online retailers often allow customers to leave reviews of products, which provide valuable insights into the quality and performance of the bedding products. The growth of e-commerce also played a significant role in the growth of the home bedding market, as consumers are increasingly turning to online shopping for convenience, affordability, and a wider range of products to choose from. Recently, e-commerce is a major driving force in the bedding market. Online shopping revolutionized how consumers buy bedding products, providing greater convenience, selection, and often lower prices than traditional brick-and-mortar stores. E-commerce also allowed bedding companies to reach a wider audience, expand their customer base, and increase sales. Online marketplaces such as Amazon, Wayfair, and Overstock became popular destinations for bedding product shopping. Many bedding companies also launched e-commerce websites, allowing them to sell directly to consumers and bypass traditional retail channels. Furthermore, e-commerce enabled bedding companies to provide customers with a more personalized shopping experience. Using data analytics and machine learning, companies can analyze customer preferences and behavior and provide personalized recommendations and product offerings. It helped improve customer satisfaction and loyalty. On the basis of region the market is segmented into North America, Europe, Asia Pacific, South America and Middle East & Africa. The Middle East, particularly countries like the United Arab Emirates and Saudi Arabia, has witnessed significant growth in the tourism and hospitality sectors. This growth has spurred demand for high-quality bedding in hotels, resorts, and other accommodations, which in turn has influenced the demand for similar quality bedding among local consumers. Economic growth in certain countries within the Middle East and Africa has led to an increase in disposable income. As a result, consumers in these regions have more purchasing power, allowing them to spend on non-essential items like home bedding products. Urbanization in several Middle Eastern and African countries has led to changes in lifestyle and housing preferences. As more people move to urban areas, there is an increased demand for home goods, including bedding, to furnish new homes and apartments. The Middle East and Africa have diverse climates, with some regions experiencing extremely hot weather and others having cooler climates. This diversity in climate conditions leads to varied preferences for bedding types, such as lightweight breathable materials for hot climates and thicker, warmer bedding for cooler regions. In North America the demand for organic products has been noted in every consumer goods segment, and the same holds for the home bedding market. People tend to spend a substantial amount of time in bed, which makes it important to ensure that the bedding aids in one's well-being rather than diminish it. Companies in the North American home bedding market have been implementing various corporate strategies to achieve instant inorganic growth, with partnerships being one of the most vital strategies. For instance, in January 2020, SleepScore Labs partnered with Serta Simmons Bedding (SSB). The two companies have been exploring the effects of sleeping on the Serta iComfort CF4000 mattress and its ability to provide comfortable and restful sleep. SleepScore Labs and SSB collaborated to put consumers at the center of mattress research and development.

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Drivers: Focus on Sleep Health and Well-being: There's a growing global awareness of the significance of quality sleep for overall health and well-being. This heightened emphasis on healthy sleep has led consumers to seek bedding solutions that optimize comfort and support, encouraging the demand for specialized mattresses, pillows, and bedding materials designed to enhance sleep quality. Changing Demographics and Lifestyles: Shifting demographics and evolving lifestyles play a significant role in driving the home bedding market. Demographic changes, such as the rise in urbanization, smaller living spaces, and a more transient workforce, have led to increased demand for versatile and space-saving bedding solutions. Products like multifunctional bedding, convertible sofas, and foldable mattresses cater to the needs of individuals living in smaller urban spaces or those with dynamic lifestyle demands. Challenges:

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Fluctuating Costs of Raw Materials: The market faces challenges due to the volatility in the prices of raw materials like cotton, a primary component in bedding production. Global factors like weather conditions, demand-supply imbalances, and geopolitical issues directly impact production costs, affecting the pricing of home bedding products. Furthermore, the demand for sustainable materials prompts manufacturers to explore alternative sourcing, posing challenges in maintaining product quality and costs. This volatility not only affects profit margins for manufacturers but also influences the pricing and availability of products for consumers. Technological Disruption and Adaptation: The rapid pace of technological advancements, such as the integration of smart features in bedding products, presents both opportunities and challenges. While innovative technologies can drive market growth, the speed at which new technologies evolve also poses challenges in adapting production processes, training the workforce, and ensuring compatibility with changing consumer preferences and advancements in the tech landscape. Trends: Smart Bedding Technology: The integration of technology into bedding products has gained momentum. Innovations such as smart mattresses, temperature-regulating sheets, and sleep tracking systems are becoming more popular. These technologies offer features such as adjustable firmness, temperature control, and sleep analysis, providing users with a more personalized and optimized sleep experience. Consumers are increasingly drawn to these high-tech solutions that offer comfort and convenience. Multi-Functional and Space-Saving Solutions: With urbanization and smaller living spaces becoming more prevalent, the market is witnessing a demand for multi-functional bedding solutions. Products such as sofa beds, daybeds, or storage-integrated beds are gaining popularity as they offer versatility and space-saving features, catering to consumers living in compact spaces. Recent Developments: • Apr-2021: West Point expanded the Vellux brand beyond blankets that include the latest products to secure the home office workers. The expansion of the Vellux brand also consists of flannel sheets and velour towels. • Mar-2021: American Textile Company introduced its Tranquility weighted blankets. These blankets have designed due to the increasing consumer interest in solutions to decrease stress and anxiety and also offer a safe and natural solution to enhance sleep. • Mar-2021: West Point announced that it is supporting its Martex brand to launch the next-generation solutions in bedding and bath. Further, Martex released Sleepology, a wardrobe of modern sheet qualities and blankets, as well as Bathology, a wardrobe of modern towel essentials, bath rugs, and a robe. These lines aim at young families including products for their pets. Competitive Landscape Paramount Bed Co., Ltd., Leggett & Platt, Inc., Kingsdown Inc., Spring Air Company , Casper Sleep Inc., Sheela Foam Limited, Serta Simmons Bedding, LLC, Purple Innovation, Inc., Sleep Number Corporation, Beurer GmbH. Considered in this report • Geography: Global • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Global Home Bedding market Outlook with its value and forecast along with its segments • Region & Country-wise Home Bedding market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Regions • North America • Europe • Asia-Pacific • South America • Middle-East & Africa By Product Type • Mattress • Bed Linen • Pillows • Blankets • Others (Bedspreads and Quilts, Bed Throws, Bed Skirts or Dust Ruffles, Bedding Accessories, Mattress Toppers or Pads, Pillow Shams) By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Smart Home industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.