Asia-Pacific Online Fitness Market Outlook, 2028

Asia Pacific increasingly health-conscious population, coupled with the convenience of digital platforms, has created a ground for online fitness services. Asia Pacific's online fitness industry is experiencing significant growth, driven by a combination of government associations, programs, and online platforms. The Asia Pacific government has recognized the importance of promoting health and fitness among its citizens, and this has led to the development of several initiatives and collaborations within the online fitness sector. Asia Pacific Fitness Industry Development Association of china (CFIDA) is a non-profit organization that works closely with the government to promote fitness and health-related activities. They provide guidance and resources for businesses in the fitness industry, including online fitness platforms, this national initiative, introduced in 2016, places a strong emphasis on improving the overall health of the population. Part of this initiative includes promoting online fitness resources and encouraging people to engage in regular physical activity. Moreover, the COVID-19 pandemic accelerated the adoption of online fitness solutions as people sought alternatives to traditional gym settings. This trend has continued, with many individuals opting for digital fitness solutions even as restrictions eased.

According to the research report, “Asia Pacific Online Fitness Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow with more than 38% CAGR from 2023 to 2028. With a growing middle class and rising disposable incomes, more citizens are prioritizing their health and fitness. This shift in lifestyle choices has fuelled the demand for online fitness services, making it a lucrative market for both local and international players. Online fitness platforms provide flexibility that offline gyms just cannot match, whether it is an early morning yoga class, a midday HIIT workout, or a late-night dancing class. People may select workouts that meet their preferences and physical levels because they have access to a wide variety of fitness programs, coaches, and styles. As a result, the convenience factor is driving the expansion of online fitness in the Asia Pacific, making it an increasingly popular choice for those looking to prioritize their health and well-being. Along with this, the sense of community and accountability offered by online fitness platforms through social features, peer support, and virtual challenges has resonated with users. People have been able to maintain their motivation and dedication to their fitness journeys owing to this sense of connection. Additionally, these platforms frequently provide specialized programs designed to achieve particular objectives, such as weight loss, muscle growth, or stress reduction.

An Asia Pacific region is segmented on the basis of geography, which includes China, Japan, India, South Korea, and Australia. China dominates the market, followed by Japan and South Korea. The China market is anticipated to add more than USD 119 Billion from 2023 to 2028. Healthy China 2030, this national initiative, introduced in 2016, places a strong emphasis on improving the overall health of the Chinese population. Part of this initiative includes promoting online fitness resources and encouraging people to engage in regular physical activity. One of the causes for the trend of online fitness is when Japan urged people to stay at home to prevent transmission of COVID-19, about 40,000 senior citizens logged onto YouTube to watch a free workout video produced by a care-home operator featuring simple exercises and stretches demonstrated by models standing and sitting on chairs. Also, the Coca-Cola launches home exercise app campaign in Japan in 2020. This app offers a scheme that when the users achieve 1,000 steps via exercise or their daily activities per week, they get a chance to get a free drink ticket that can be used at 340,000 Coca-Cola branded vending machines across the country. In Australia, the market is experiencing the growth in recent years, which is attributable to the emerging applications like 28 by Sam Wood, BetterMe, MyFitnessPal, Strava, JustFit, and many others.

As the dominating player in this sector, live streaming of online fitness sessions has come to prominence. When compared to its competitor, On-demand streaming, it has the biggest market share. The allure of Live Streaming stems from its capacity to deliver real-time, interactive, and engaging fitness experiences. Users can join in live courses from the convenience of their own homes, frequently conducted by renowned fitness instructors. This not only provides a sense of camaraderie and accountability, but also allows for rapid feedback and coaching, similar to a traditional gym setting. The sense of connection and the excitement of participating in classes as they happen have made Live Streaming a compelling choice for fitness enthusiasts in Asia Pacific. On the other hand, On-demand Streaming, while still significant, occupies a slightly smaller portion of the market. It caters to individuals seeking flexibility in their workout schedules, allowing them to access pre-recorded classes and exercise routines at their convenience. While On-demand Streaming appeals to those with busier schedules or specific preferences, Live Streaming's surge in popularity suggests that Asia Pacific value the real-time interaction and structured workouts that it offers.

The market is divided into three revenue models: subscription, advertisement, and hybrid. The revenue generated by subscription-based models, which account for a majority of market share, has been fueling the online fitness business's spectacular expansion in recent years. Subscription services provide users with access to a variety of fitness information, such as workout routines, training regimens, and dietary counseling, for a monthly or yearly fee. This technique ensures a steady stream of high-quality content for users while also providing a steady source of revenue for online fitness companies. Ads trail subscribers in terms of revenue generation capacity for online fitness platforms. Advertisers capitalize on the attractiveness of this increasing sector to reach consumers who are concerned about their health. Fitness platforms usually feature targeted advertising, allowing businesses to advertise their goods and services to a highly interested and receptive audience. A hybrid strategy that combines subscription-based services with advertising is also becoming increasingly common in the online fitness market. Platforms offer a larger audience while still making money from memberships and advertisements using this strategy. By employing this hybrid strategy, online fitness platforms boost their revenue potential and provide clients with a number of ways to connect with their content, whether through paid memberships or free trials.



Companies Covered in this report:

Fitbit LLC, ClassPass Inc., Barry's , Peloton Interactive Inc, F45 Training, Decathlon, Technogym SpA, Apple Inc., Nike Inc., HealthifyMe, Planet Fitness, Snap Fitness, The Beachbody Company and Viva Leisure Limited.

Considered in this report:

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Asia Pacific Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Streaming Type:

• Live Streaming
• On-demand Streaming

By Session Type:

• Group
• Solo

By Device:

• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:

• Subscriptions
• Advertisements
• Hybrid

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.