North America Online Fitness Market Outlook, 2028

North America Online Fitness Market
North America is currently witnessing a ground breaking trend in the fitness industry, and it's all about the rise of online fitness. This trend represents a revolutionary shift in the way people engage with their health and wellness goals. With the power of technology and the convenience it offers, individuals are now able to access a vast array of fitness resources and workouts at their fingertips. Whether it's a live virtual spin class from a top-tier instructor or a personalized fitness program that adapts to individual progress, online fitness is redefining the boundaries of what's possible. This trend has not only democratized fitness by making it accessible to people of all backgrounds but has also created a global community of individuals united by their commitment to healthier living. As this trend continues to evolve and innovate, it's clear that online fitness is not just a passing fad but a transformative movement that's here to stay, shaping the future of health and wellness in North America and beyond.

According to the research report, “North America Online Fitness Market Outlook, 2028” published by Bonafide Research, the market was valued at more than 6 Billion in 2022. In an increasingly busy world, people are finding it challenging to carve out time for traditional gym visits or in-person fitness classes. Online fitness programs offer a solution to this problem, as they can be accessed anytime, anywhere, allowing individuals to tailor their workouts to their schedules. Whether it's an early morning yoga session, or a late-night dance class, online fitness platforms offer flexibility that brick-and-mortar gyms simply can't match. Moreover, the ability to choose from a wide range of fitness programs, trainers, and styles ensures that people can find workouts that suit their preferences and fitness levels. As a result, the convenience factor is driving the expansion of online fitness in the North America, making it an increasingly popular choice for those looking to prioritize their health and well-being. Along with this, the sense of community and accountability offered by online fitness platforms through social features, peer support, and virtual challenges has resonated with users. This sense of connection has helped individuals stay motivated and committed to their fitness journeys. Moreover, these platforms often provide specialized programs tailored to specific goals, whether it's weight loss, muscle building, or stress reduction.

On the basis of geography, the market is segmented into Unites States, Canada, and Mexico. Online fitness is experiencing rapid growth in the United States, primarily due to its convenience and the market was valued at more than USD 5.12 Billion market size in 2022. The COVID-19 pandemic also accelerated this shift, prompting many individuals to explore online fitness options when traditional gyms were temporarily closed or deemed less safe. According to a recent study by the International Health, Racquet & Sportsclub Association (IHRSA), approximately 12% of Americans participate in online fitness activities on a regular basis. This number is expected to grow in the coming years, as online fitness becomes more popular and accessible. In United States, one such platform is Peloton, which provides live and on-demand classes in various categories such as cycling, running, strength training, and yoga. Peloton offers a sense of community through its live classes and interactive features, making it a favourite among those seeking motivation and engagement. Canada's online fitness landscape has experienced significant growth in recent years, reflecting a broader global trend towards digital wellness solutions. Canada-specific streaming services like FitFusion by Gaiam offer Canadian users access to a vast library of fitness content from renowned trainers and fitness experts. Many Canadian companies have implemented corporate wellness programs, partnering with online fitness providers to offer their employees access to virtual fitness classes and wellness resources. The rise of online fitness in Mexico is attributed, to the increasing awareness of the importance of physical well-being among its population. Programs like the "Estrategia Nacional para la Prevención y el Control de Sobrepeso, la Obesidad y la Diabetes" have underscored the significance of physical activity, encouraging people to explore online fitness resources as a means to achieve their health goals.

In the ever-evolving landscape of online fitness in North America, market segmentation based on streaming type has emerged as a crucial determinant of industry dynamics. This segmentation primarily revolves around two key categories: Live Streaming and On-demand Streaming. Remarkably, Live Streaming of online fitness programs has risen to prominence as the dominant player within this market. It boasts the largest market share when compared to its counterpart, On-demand streaming. The appeal of Live Streaming lies in its ability to provide real-time, interactive, and engaging fitness experiences. Users can participate in live classes, often led by renowned fitness instructors, from the comfort of their homes. This not only offers a sense of community and accountability but also allows for immediate feedback and guidance, akin to the traditional gym environment. The sense of connection and the excitement of participating in classes as they happen have made Live Streaming a compelling choice for fitness enthusiasts in North America. On the other hand, On-demand Streaming, while still significant, occupies a slightly smaller portion of the market. It caters to individuals seeking flexibility in their workout schedules, allowing them to access pre-recorded classes and exercise routines at their convenience. While On-demand Streaming appeals to those with busier schedules or specific preferences, Live Streaming's surge in popularity suggests that many North Americans value the real-time interaction and structured workouts that it offers.

There are three income models in the market: subscription, advertisement, and hybrid. The revenue generated by subscription-based models, which account for the bulk of market share, has been fuelling the phenomenal growth of the online fitness business in recent years. For a monthly or yearly cost, subscription services provide users with access to a variety of fitness information, such as workout routines, training regimens, and dietary counseling. This method provides a consistent flow of high-quality information for users while simultaneously offering a consistent source of money for online fitness companies. Ads trail subscribers in terms of revenue generation capacity for online fitness platforms. Advertisers capitalize on the attractiveness of this increasing sector to reach consumers who are concerned about their health. Fitness platforms usually feature targeted advertising, allowing businesses to advertise their goods and services to a highly interested and receptive audience. A hybrid strategy that combines subscription-based services with advertising is also becoming increasingly common in the online fitness market. Platforms offer a larger audience while still making money from memberships and advertisements using this strategy. By employing this hybrid strategy, online fitness platforms boost their revenue potential and provide clients with a number of ways to connect with their content, whether through paid memberships or free trials.



Companies Covered in this Report:

Fitbit LLC, ClassPass Inc., Barry's , Peloton Interactive Inc, F45 Training, Zwift Inc, ICON Health & Fitness, Decathlon, Technogym SpA, Apple Inc., Nike Inc., Planet Fitness, Snap Fitness, The Beachbody Company, 24 Hour Fitness, Crunch Holdings LLC, Daily Burn, Life Time Group Holdings Inc.

Considered in this report:

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• North America Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Streaming Type:

• Live Streaming
• On-demand Streaming

By Session Type:

• Group
• Solo

By Device:

• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:

• Subscriptions
• Advertisements
• Hybrid

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.