Middle East & Africa Essential Oil Market Outlook, 2028

The Middle East and Africa are seeing an increase in demand for aromatherapy, which is due to the region's expanding hospitality industry and consumers' desire for natural aromatherapy products and high-end perfumes. Stress and anxiety levels have gone up worldwide as a result of a sedentary lifestyle. Aromatherapy is in higher demand as a result of its demonstrated capacity to treat medical issues by improving mood, performance, and cognitive function. The supply-side participants are utilising the therapeutic properties of essential oils and aromatherapy. At the same time, the scent market has transitioned from traditional perfume to the self-care and wellness market. Besides, beauty and skin care products are integrating within the wellness industry, and aromatherapy is becoming an essential component of fragrance, beauty, and wellness. The use of essential oils in the Middle East and Africa can be traced back to ancient civilizations like Egypt, where they were used in religious rituals, cosmetics, and medicine. Essential oils like frankincense and myrrh were highly prized and often mentioned in ancient texts. Essential oils have been an integral part of traditional healing practices in many African and Middle Eastern cultures. They were used for treating a wide range of ailments, from respiratory conditions to skin issues. In recent years, there has been a growing awareness of the importance of sustainable harvesting and production of essential oils. Many initiatives in the Middle East and Africa focus on preserving the native plants and trees that produce these oils while supporting local communities. Essential oils are gaining popularity in wellness practices, including aromatherapy, yoga, and meditation, in both the Middle East and Africa. These oils are valued for their relaxing and therapeutic properties. Essential oils were used for a variety of purposes in the Middle East and Africa, including for medicinal, religious, and cosmetic purposes. For example, essential oils were used to treat a variety of ailments, such as headaches, colds, and infections. They were also used in religious ceremonies and for perfuming the body. The Middle East and Africa are home to a wide variety of plants that can be used to produce essential oils. This is due to the region's diverse climate and geography. The essential oil industry in the Middle East and Africa is growing rapidly. This is due to the increasing demand for essential oils from both domestic and international markets. The essential oil industry in the Middle East and Africa is facing some challenges. These challenges include counterfeiting, poor quality control, and lack of awareness about the benefits of essential oils.

According to the research report, “Middle East & Africa Essential Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross around USD 935 Million market size by 2028. There is an increasing preference for natural and organic products across the globe. Essential oils are derived from plants and are considered natural and chemical-free, which makes them highly sought after in personal care, cosmetics, and aromatherapy industries. Rising health awareness and a growing interest in holistic health practices are driving the demand for essential oils. Many essential oils are believed to have therapeutic properties that can promote physical and mental well-being, contributing to the popularity of aromatherapy and natural remedies. Many countries in the Middle East and Africa have a rich tradition of using botanicals and herbal remedies in traditional medicine. Essential oils are often incorporated into these remedies for their perceived health benefits, further boosting their demand. The Middle East is known for its vibrant perfumery industry, and essential oils play a crucial role in creating unique fragrances. Oud oil, for example, is highly valued in the production of luxury perfumes. This regional industry boosts the demand for essential oils. As disposable income increases in the Middle East and Africa region, consumers are more willing to spend on premium and natural products. Essential oils, especially those with premium and therapeutic-grade labels, cater to this demand. The beauty and spa industry in the Middle East and Africa region is experiencing significant growth. Essential oils are used extensively in spa treatments and high-end skincare products, contributing to the demand for these oils. In response to the COVID-19 pandemic, there has been a heightened emphasis on hygiene and sanitization. Essential oils like lavender, eucalyptus, and tea tree oil are used in cleaning and sanitizing products, including hand sanitizers and surface cleaners. Consumers are seeking personalized products, including customized essential oil blends. This trend is supported by businesses that offer tailor-made essential oil products based on individual preferences. The Middle East and Africa region is experiencing rapid urbanization, leading to lifestyle changes and increased disposable income. Urban dwellers often seek wellness products like essential oils to counteract the stressors of city living.?

Based on countries, the United Arab Emirates, Saudi Arabia, South Africa, among them South Africa is expected to the highest CAGR during the forecast Period.

South Africa's diverse climate and ecosystems provide a wide range of conditions for the cultivation of essential oil-producing plants. The country is home to many aromatic and medicinal plants, including lavender, rosemary, eucalyptus, and pelargoniums (geraniums). This diversity allows for the production of a variety of essential oils. South Africa has a rich tradition of herbal and botanical remedies, with many indigenous communities having a deep understanding of the medicinal and therapeutic properties of local plants. This traditional knowledge is now being used in the production of essential oils. The global demand for indigenous and unique essential oils has been on the rise. South Africa produces oils from plants like rooibos, buchu, and African wormwood, which are increasingly sought after for their distinct aromas and potential therapeutic benefits. South Africa's thriving tourism industry often incorporates essential oils into the hospitality sector. Luxury lodges and resorts use locally sourced essential oils to create signature scents and enhance guest experiences, further boosting local demand. South Africa's essential oil production regions exhibit climate resilience, allowing for consistent cultivation and harvests of aromatic plants. This reliability contributes to the stability of the supply chain. In addition, Saudi Arabia's diverse landscapes include desert regions as well as coastal areas, which provide a variety of aromatic plants. These plants can be cultivated and processed to extract essential oils. There is a growing awareness of the benefits of essential oils for health and wellness in Saudi Arabia. This has led to increased domestic consumption of essential oils for aromatherapy and holistic wellness. Saudi Arabia's diverse landscapes include desert regions as well as coastal areas, which provide a variety of aromatic plants. These plants can be cultivated and processed to extract essential oils.

The market is segmented into Citrus (Oranges, Tangerines/Mandarins, Lemons and Limes, Grapefruit), Rosemary Oil, Geranium Oil, Lavender Oil, Rose Oil, Peppermint Oil, Clove Leaf Oil, Eucalyptus Oil, Citronella Oil, Clove Bud Oil, Jasmine Oil, Tea Tree Oil, and Others, based on type.

Lavender Oil may be expected to have the highest CAGR in the Middle East and Africa essential oil market. There's a rising demand for natural and organic products across the Middle East and Africa region. Lavender oil, being a natural essential oil, aligns with this consumer preference for chemical-free and eco-friendly products. Lavender oil has been used traditionally in some Middle East and Africa cultures for its medicinal and aromatic properties. This cultural significance can drive demand for lavender oil in the region. Lavender oil is used in various holistic health practices in the Middle East and Africa region, including traditional and alternative medicine systems. Its therapeutic properties support its inclusion in these practices. Lavender oil provides a natural and allergen-free alternative to synthetic fragrances, which is appealing to consumers who may have sensitivities or allergies to artificial scents. Lavender oil is utilized as a natural pest repellent, particularly against mosquitoes and insects. This makes it a valuable addition to products such as mosquito repellent creams and sprays. In addition, Jasmine Oil is highly prized in the perfume and fragrance industry for its captivating and enduring floral scent. The Middle East and Africa region has a rich heritage in perfumery, and the demand for natural and exotic fragrances is continually increasing. Jasmine Oil's inclusion in perfumes and luxury scented products drives its market growth. The cosmetics industry in the Middle East and Africa region is expanding rapidly, with a preference for natural and organic ingredients. Jasmine Oil is used in skincare and hair care products for its potential to rejuvenate the skin, reduce signs of aging, and promote healthy hair. This demand fuels the growth of the Jasmine Oil segment.

Based on application, the market is divided into food and beverages and cosmetics. Aromatherapy, healthcare, home care, and other applications (feed, insecticides, and paints).

The Food & Beverages segment in the Middle East and Africa (Middle East and Africa) essential oil market is expected to hold the highest market share. Essential oils are used extensively in the food and beverage industry to enhance flavors naturally. They are particularly valued for their ability to provide intense and authentic flavors to a wide range of products, including baked goods, confectionery, beverages, sauces, and dressings. As consumers seek natural and clean label ingredients, essential oils have become a preferred choice for flavoring. The beverage industry in the Middle East and Africa region is witnessing substantial growth, driven by innovations in both alcoholic and non-alcoholic beverages. Essential oils are used to create unique and exotic flavors in craft cocktails, herbal teas, flavored waters, and more. Essential oils are used to add unique flavors to alcohol-free and non-alcoholic beverages, responding to the increasing demand for alternatives to alcoholic drinks in the region. In addition, Essential oils are commonly used by DIY enthusiasts to create homemade cleaning solutions. Recipes for DIY cleaners using essential oils are readily available online and encourage consumers to experiment with natural ingredients. Essential oils are often used in cleaning products designed for homes with pets. These products help eliminate pet odors and stains while being safe for animals.

Based on nature, the market is segmented into two categories is conventional and organic.

The Organic segment in the Middle East and Africa essential oil market is expected to achieve the highest CAGR during the forecast period. There is a growing emphasis on health and wellness in the Middle East and Africa region. Consumers are increasingly opting for organic products, including essential oils, as they are perceived to be healthier due to their lack of synthetic chemicals and pesticides. Middle East and Africa consumers, like those in other regions, are becoming more discerning about the products they use. Organic essential oils fit well with the clean label movement, offering transparency and assurance of minimal chemical content. Middle East and Africa regions often have rich herbal and indigenous knowledge related to plant-based remedies. Organic essential oils resonate with this heritage, reinforcing their appeal to consumers. The Middle East and Africa region is home to diverse ecosystems and natural beauty. Organic essential oils fit well with eco-tourism offerings, including nature-based experiences and eco-friendly accommodations. Organic agriculture often adheres to non-genetically modified organism (GMO) practices, which resonate with consumers concerned about GMOs in their food and products.

In terms of method of extraction, the market is segmented into distillation, cold press extraction, carbon dioxide extraction, solvent extraction, and other extraction methods (resin tapping and maceration).

The Distillation method of extraction is expected to hold the highest market share in the Middle East and Africa (Middle East and Africa) essential oil market. Distillation is one of the oldest and most traditional methods of extracting essential oils. It has been practiced for centuries in the Middle East and Africa region, where essential oils have a rich cultural and historical heritage. This method is deeply ingrained in local traditions and continues to be widely employed. Distillation is a versatile extraction method suitable for a wide range of aromatic plants, herbs, and botanicals that thrive in the Middle East and Africa region's diverse climates and ecosystems. This adaptability allows for the extraction of a variety of essential oils, meeting the demand for different aromatic profiles. Distillation is often viewed as a way to preserve cultural and botanical heritage. Many Middle East and Africa regions have unique and centuries-old traditions of distilling essential oils, ensuring the continuation of these traditions. Distillation facilities in the Middle East and Africa region often implement eco-friendly practices, such as waste reduction and water recycling. In addition, Solvent extraction is particularly well-suited for delicate or fragile plant materials that may not withstand the high temperatures involved in steam distillation or other heat-based methods. In the Middle East and Africa region, where a variety of aromatic botanicals grow, this method allows for the extraction of essential oils from such materials without compromising their quality. Some essential oils obtained through solvent extraction have extended shelf lives compared to those obtained through other methods, contributing to their attractiveness for commercial use.

Based on distribution channels, the market is divided into direct distribution, retail distribution, MLM distribution, online distribution, and others.

The Retail Distribution segment in the Middle East and Africa (MEA) Essential Oil market is expected to achieve the highest CAGR during the forecast period. Retail outlets offer a direct and accessible way for consumers to explore and purchase these products. Retail stores often carry a wide range of essential oils, catering to the diverse preferences and needs of consumers. This variety attracts a broader customer base. Retail stores often provide opportunities for customers to sample essential oils, allowing them to assess the aroma and quality before making a purchase. Retail outlets are conveniently located in shopping centers, malls, and local communities, making essential oils easily accessible to a wide range of consumers. In addition, Online platforms provide a vast marketplace where consumers can access a wide range of essential oils from various brands, including those not readily available in physical stores in the MEA region. Online shopping offers unparalleled convenience. Consumers can browse, compare, and purchase essential oils from the comfort of their homes, eliminating the need for travel to physical retail locations. Online stores are open 24/7, allowing consumers to shop for essential oils at any time that suits their schedule, a significant advantage over traditional retail stores with fixed operating hours. For instance, some popular online channels for essential oils in the Middle East and Africa include iHerb, Amazon, Souq, Namshi, Nile Perch and many more.

Recent Developments:

• AromaEasy is a Dubai-based company that sells essential oils and aromatherapy products. In April 2022, they introduced two new aromatherapy diffusers to their product line: The Ceramic Stone Diffuser and the Aromaride Car Diffuser.

• Nile Perch is an Egyptian e-commerce website that sells a wide variety of products, including essential oils. In February 2023, they announced the launch of a new section on their website dedicated to essential oils. The section features a variety of essential oils from different brands, as well as information about the benefits of essential oils.

• Desert Essence is an Australian company that sells essential oils and other natural health products. They have a manufacturing plant in Dubai. In January 2023, they announced the launch of a new line of essential oil blends specifically designed for use in diffusers. The blends are made with 100% pure essential oils and are free of synthetic fragrances and additives.

• Edens Garden is a UAE-based company that sells essential oils and aromatherapy products. In April 2022, they introduced a new line of essential oil blends for sleep. The blends are made with essential oils that are known to promote sleep, such as lavender, chamomile, and ylang-ylang.

• Saje Natural Wellness is a Canadian company that sells essential oils and other natural health products. They have a retail store in Dubai. In June 2022, they announced the launch of a new line of essential oil-infused wellness products, such as stress relief sprays and sleep aids.

Companies Covered in this report:

Symrise AG, International Flavors & Fragrances, Royal DSM N.V., Givaudan SA, Cargill, Incorporated, Sensient Technologies Corporation, Robertet Group, Mane SA, Young Living, BASF SE, Takasago InternationalCorporation, doTerra and KAO Corporation.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Essential Oil market Outlook with its value and forecast along with its segments
• Country-wise Essential Oil market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Korea

By Type

• Citrus (Oranges, Tangerines/ Mandarins, Lemons and Limes, Grapefruit)
• Rosemary Oil
• Geranium Oil
• Lavender Oil
• Rose Oil
• Peppermint Oil
• Clove leaf Oil
• Eucalyptus Oil
• Citronella Oil
• Clove Bud Oil
• Jasmine Oil
• Tea Tree Oil
• Others (Dill Seed, Saffron, Grapeseed Oil, Cumin Seed, Nutmeg, Cedarwood, Frankincense, Sandalwood, Sage, Clove bud, Myrrh Oil, Juniper Berry, Cardamom, Black pepper, Ginger, Cinnamon, Basil, Spearmint oil, Jasmine oil, Turmeric, Vetiver, Acorus Calamus, Ajowan, Carrot Seed, Cassia, Celery, Curry Leaf, Cypriol, Davana, Fennel, Garlic, Ylang ylang)

By Application

• Food & beverages
• Cosmetics
• Aromatherapy
• Healthcare
• Home care
• Other applications (feed, insecticides, and paints)

By Nature

• Conventional
• Organic

By Method of Extraction

• Distillation
• Cold press extraction
• Carbon dioxide extraction
• Solvent extraction
• Other extraction methods (resin tapping and maceration)

By Distribution Channel

• Direct Distribution
• Retail Distribution
• Mlm Distribution
• Online
• Others (Craft Fairs and Trade Shows, Home Parties and Workshops, Beauty Salons, Alternative Medicine Practitioners, etc.)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Essential Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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