Asia-Pacific Mustard Oil Market Outlook, 2028

The Asia-Pacific region Mustard oil has deep cultural roots in many countries across. It is an integral part of traditional cuisines and has been used for centuries in cooking, pickling, and food preservation. This cultural significance contributes to its continued popularity and growth. Mustard oil imparts a unique and pungent flavor and aroma to dishes. This distinctive taste is highly valued in regional cuisines and contributes to the appeal of dishes prepared with mustard oil. Mustard oil is perceived as a healthier cooking oil option in comparison to some other oils. It is rich in monounsaturated and polyunsaturated fats, omega-3 fatty acids, and antioxidants. Consumers seeking healthier cooking alternatives are turning to mustard oil for its potential health benefits. Mustard oil has a long history of use in Ayurvedic medicine and traditional healing practices. It is believed to have various therapeutic properties, including warming effects on the body. As interest in natural remedies and wellness grows, mustard oil gains traction. Increased exposure to global cuisines through travel and cultural exchange has led to the incorporation of mustard oil into various international dishes, expanding its market reach. Mustard oil is often perceived as a more natural and organic cooking oil compared to refined or processed oils. As consumers prioritize natural and minimally processed foods, mustard oil fits well into this trend. Food tourism is on the rise in many Asian countries. Tourists and travelers often seek authentic culinary experiences, which may include dishes prepared with mustard oil. This exposure can lead to increased demand in both domestic and international markets. Various culinary events, cooking shows, and food festivals feature mustard oil and its use in regional and international cuisines. These platforms help spread awareness and drive interest. As the awareness of the importance of a healthy diet grows, consumers are looking for cooking oils that offer nutritional benefits. Mustard oil, with its favorable fatty acid profile, is well-positioned to meet this demand.

According to the research report, “Asia Pacific Mustard Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 4 Billion market size from 2023 to 2028. Rising disposable income levels in certain parts of the Asia-Pacific region have led consumers to explore premium and gourmet cooking oils like mustard oil. Producers offering customized mustard oil products, such as flavored or infused varieties, cater to consumer preferences and can differentiate themselves in the market. Celebrity chefs and food influencers endorsing the use of mustard oil in their recipes and cooking demonstrations can boost consumer interest and confidence in the product. Special promotions and marketing campaigns during cultural festivals and holidays can lead to increased consumption of mustard oil in festive dishes. Mustard oil's versatility and ease of use in everyday home cooking, from stir-frying to deep-frying, make it a practical choice for consumers. In rural areas, mustard oil production and consumption are often integral to the local economy and agricultural practices. This dependence ensures a consistent demand for mustard oil. Many families in the Asia-Pacific region have cherished recipes that use mustard oil as a key ingredient. These traditional recipes are passed down through generations, sustaining demand. In some cultures, mustard oil is used for baby massages due to its perceived benefits for skin and overall health. This practice continues to support mustard oil consumption. Government and tourism agencies in some regions actively promote culinary tourism experiences that highlight dishes prepared with mustard oil, attracting food-loving tourists. The Asia-Pacific region is home to a diverse population with varying tastes and dietary preferences, leading to a broad consumer base for mustard oil. Mustard oil's use in herbal and natural remedies for ailments like arthritis and respiratory conditions can lead to higher consumption.

In terms of country the market is divided into China, Japan, India, Australia, and South Korea.

Mustard oil has been staple cooking oil in China for centuries. Its usage dates back to ancient times, and it has played a significant role in Chinese cuisine. Mustard plants, primarily Brassica juncea (commonly known as brown mustard), are grown for oil production in China. These plants thrive in cool and temperate climates, which are found in various regions of the country. Mustard oil production is not limited to a specific region in China. It is cultivated in various provinces, including Sichuan, Yunnan, Guizhou, Hunan, and Shaanxi, among others. Different regions produce mustard oil with distinct flavors and characteristics due to variations in soil, climate, and mustard plant varieties. China cultivates various mustard plant varieties for oil extraction. In addition, In India Mustard oil has been used for centuries and has a rich historical legacy. It has been a part of Indian cuisine and traditional medicine systems for over 2,000 years. Mustard oil is widely used for cooking in various regions of India. It is particularly prominent in North Indian and Eastern Indian cuisines. In North India, it is the primary cooking oil for many dishes, including curries, stir-fries, and deep-fried snacks like pakoras. In Bengali cuisine (Eastern India), mustard oil is a key ingredient in dishes like fish curries and pickles, contributing to the distinct flavors of the cuisine. In the Northeastern states of India, mustard oil is a primary cooking medium and is used in dishes like Assam's "masor tenga" (sour fish curry). In Rajasthan, it is used for making traditional Rajasthani dishes like "dal baati" and "gatte ki sabzi."

Based on nature the market is divided into conventional and organic.



The Asia Pacific region has witnessed a surge in health and wellness trends, with consumers actively seeking foods that promote well-being. Organic mustard oil aligns with these trends as it is perceived as a healthier alternative. Food safety concerns are prevalent in some parts of the Asia Pacific, leading consumers to prioritize organic products with reduced pesticide residues and contaminants. Organic mustard oil provides a sense of safety and purity. The growth of specialty and health food stores, both physical and online, has expanded the availability of organic mustard oil. Consumers can find a wide selection of organic products at these specialty retailers. Organic products are often associated with higher quality and superior taste. Consumers in the Asia Pacific region seek high-quality ingredients for their culinary preparations, driving the demand for organic mustard oil. Consumers are becoming more aware of the potential nutritional benefits of mustard oil, such as its high content of omega-3 fatty acids and antioxidants. Organic mustard oil is often perceived as having even greater nutritional value.

The market is divided into household, industrial and food service based on end user.

The food processing industry in Asia Pacific is expanding rapidly. Mustard oil is used as an ingredient in a wide range of processed food products, including snacks, sauces, condiments, and ready-to-eat meals. The demand for processed foods is increasing due to changing lifestyles and urbanization. Mustard oil is used in the bakery and confectionery industry for various applications, such as baking, frying, and as an ingredient in certain recipes. The growing popularity of bakery products and snacks in the region is driving the demand for mustard oil. The proliferation of international restaurant chains and fast-food outlets in Asia Pacific has led to increased consumption of mustard oil in commercial kitchens. Mustard oil is used for frying, grilling, and marinating in these establishments. The hospitality sector, which includes hotels, resorts, and catering services, relies on mustard oil for culinary preparations. As tourism and hospitality services expand in the region, the demand for mustard oil in the industrial segment grows. Mustard oil is used in the production of various snacks, such as chips and fried snacks. The snack manufacturing industry in Asia Pacific is growing due to the popularity of convenient and savory snack options. Frozen food production is on the rise in Asia Pacific as consumers seek convenient meal solutions. Mustard oil is used in the preparation and cooking of frozen food products.

Based on distribution channel the market is divided into Convenience store, Hypermarket/Supermarket, Direct Sales, Online and Others.

Convenience stores are typically located in close proximity to residential areas, making them easily accessible to consumers. This convenience encourages shoppers to visit these stores for their daily needs, including cooking essentials like mustard oil. Convenience stores are known for their quick and efficient shopping experience. Shoppers can make purchases swiftly without the need for navigating larger retail spaces, which is especially appealing for those with busy schedules. Many convenience stores operate 24/7 or have extended hours compared to larger supermarkets. This makes them a convenient option for consumers who may need to shop for groceries outside regular business hours. Consumers often visit convenience stores for last-minute or emergency purchases. Mustard oil, being a staple in many households, is something that consumers may need unexpectedly, and convenience stores cater to this demand. Convenience stores often serve as neighbourhood hubs where residents can quickly pick up items they may have forgotten during their main grocery shopping trips. Mustard oil is a commonly purchased item in this context. As urbanization continues in the Asia Pacific region, more people are living in urban areas with busy lifestyles. Convenience stores cater to the needs of urban dwellers who seek quick and hassle-free shopping.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Mustard Oil market Outlook with its value and forecast along with its segments
• Country-wise Mustard Oil market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Nature
• Conventional
• Organic

By End User
• Household
• Industrial
• Food Service

Distribution Channel
• Convenience store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Mustard Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.