The Asia Pacific Sunflower Oil market is expected to grow with 7.35% CAGR by 2023-28 due to increased awareness of its versatility in various culinary applications
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The Asia Pacific sunflower oil market is a dynamic and rapidly growing segment of the global edible oil industry. Sunflower oil, extracted from sunflower seeds, is popular cooking oil known for its neutral flavor and health benefits. In recent years, the Asia Pacific region has witnessed a surge in the consumption of sunflower oil due to changing dietary preferences, increased awareness of its health benefits, and its versatility in various culinary applications. One of the key drivers of the sunflower oil market in the Asia Pacific is the growing health consciousness among consumers. Sunflower oil is often perceived as a healthier alternative to traditional cooking oils because it is low in saturated fats and rich in monounsaturated fats, which are considered beneficial for heart health. This has led to a shift in consumer preferences towards sunflower oil, particularly in countries like India, China, and Indonesia, where the demand for healthier cooking oils has been on the rise. Moreover, the versatility of sunflower oil makes it a preferred choice in the food processing industry. It is widely used in the production of snacks, fried foods, baked goods, and even salad dressings, further boosting its demand in the region. The Asia Pacific sunflower oil market is also influenced by factors such as population growth, urbanization, and increasing disposable incomes, which lead to greater consumption of processed and convenience foods that often require sunflower oil as an ingredient. Additionally, the region's agriculture sector plays a crucial role in sunflower oil production, with countries like Ukraine and Russia being major suppliers to the Asia Pacific market. However the sunflower oil market in this region faces competition from other edible oils like palm oil, soybean oil, and canola oil. These oils also have their respective advantages and uses, creating a competitive landscape in which sunflower oil manufacturers must innovate and promote their products effectively.
According to the research report, “Asia-Pacific Sunflower Oil Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with near to 7.35% CAGR by 2023-28. In the Asia Pacific region, the consumption of sunflower oil varies across countries, but a few regions stand out as having some of the highest consumption rates. India is a significant consumer of sunflower oil and ranks among the top countries for sunflower oil consumption in the world. The popularity of sunflower oil in India can be attributed to its neutral taste, affordability, and perceived health benefits. Eastern European countries like Russia, Ukraine, and Kazakhstan also contribute significantly to the high consumption of sunflower oil in the Asia Pacific region. These nations are major producers and consumers of sunflower oil, and it is staple cooking oil in their culinary traditions. Southeast Asian countries like Indonesia and Malaysia have also seen an increase in sunflower oil consumption in recent years due to changing dietary habits and the versatility of the oil in various cooking applications. The export destinations for sunflower oil are diverse, with countries in Asia (India, China), Europe (Netherlands, Spain, France), and Africa (Egypt, Tunisia) being significant importers. These countries often use sunflower oil for cooking, food processing, and industrial applications. India is one of the largest importers of sunflower oil in the world, primarily due to its rising population and changing dietary preferences. The country relies on imports to meet its increasing domestic demand for edible oils, and sunflower oil has gained popularity due to its perceived health benefits. China has seen a surge in sunflower oil imports in recent years, driven by its growing middle class and the adoption of healthier cooking oils. China's import market for sunflower oil has been a focal point for exporters.
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Based on the Nature of the sunflower oil, the market is segmented into conventional and organic sunflower oils. The conventional sunflower oil market has long held the largest market share in the cooking oil industry. This dominance can be attributed to factors such as affordability, wide availability, and established consumer preferences. However, in recent years, there has been a noticeable shift in consumer preferences towards healthier and more environmentally sustainable options. This shift has led to a significant increase in the demand for organic sunflower oil. Organic sunflower oil is gaining popularity due to its perceived health benefits and the absence of synthetic pesticides and chemical additives in its production. Consumers are becoming increasingly conscious of the quality and origin of their food products, and organic sunflower oil aligns with their desire for more natural and environmentally friendly choices. As a result, the growth of the organic sunflower oil market has been remarkable, and it is poised to challenge the conventional market's dominance in the coming years. This trend reflects broader shifts in consumer behavior towards healthier and more sustainable choices, indicating a promising future for organic sunflower oil in the cooking oil industry.
The market is divided into three categories based on end users: households, industries, and food services. The biggest market share is accounted for by home consumption of sunflower oil. Due to its mild flavor and health advantages, it is widely used cooking oil, but it also has a wide range of uses in non-food businesses. Because sunflower oil biodegrades, coatings and paints manufactured with it are less damaging to the environment when they are discarded or used up. This is crucial factor to take into account in programs that care about the environment. Attention has been drawn to sunflower oil as a potential feedstock for the manufacture of biofuels, notably biodiesel. Sunflower oil-based biodiesel is seen as a sustainable and greener substitute for conventional fossil fuels. Due to its many skin-nourishing qualities, sunflower oil is a flexible and often used ingredient in cosmetics and personal care products. Sunflower oil has a number of advantages for the skin, hair, and nails due to its high content of linoleic acid and other vital fatty acids as well as vitamins E and A. It is a great addition to creams, lotions, and moisturizers since it acts as a natural emollient and helps to hydrate and moisturize the skin. Sunflower oil's rise in popularity in the hospitality industry is ascribed to its plethora of culinary uses, bland flavor, and appeal to health-conscious consumers. Sunflower oil will probably continue to be a mainstay in commercial kitchens as the restaurant and catering business develops to match shifting consumer demands, supporting the overall expansion of the sunflower oil market.
In the Asia Pacific sunflower oil market, distribution channels play a vital role in reaching consumers, and this market is primarily segmented into online and offline distribution channels. Conventional brick-and-mortar stores have traditionally held the largest market share in the region, with consumers purchasing sunflower oil through supermarkets, grocery stores, and local retailers. However, there has been a noticeable shift in the distribution landscape. Direct sales channels, where manufacturers sell sunflower oil directly to consumers or through their own outlets, have been expanding. The rise of e-commerce and online shopping platforms has significantly contributed to the overall growth of the sunflower oil market in Asia Pacific. Online sales have gained traction as consumers increasingly turn to the convenience of purchasing sunflower oil and other products online. E-commerce platforms offer a wide variety of options, allowing consumers to compare brands and prices, read reviews, and make informed choices from the comfort of their homes. The online distribution channel is particularly attractive to urban consumers with busy lifestyles who may prefer doorstep delivery and the ease of online transactions. As a result, online sales are expanding and becoming an essential part of the sunflower oil market, complementing the conventional and direct sales channels. This shift highlights the importance of adapting to changing consumer preferences and embracing digital technologies to reach a broader audience in the competitive sunflower oil market in the Asia Pacific region.
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Manmayi Raval
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Considered in this report:
•Geography: Asia Pacific
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report:
•Asia Pacific Sunflower Oil Market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation
Countries covered in the report:
•China
•Japan
•India
•Australia
•South Korea
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By Nature:
•Conventional
•Organic
By End User:
•Household
•Industrial
•Food Service
By Distributional Channel:
•Conventional Store
•Hypermarket/Supermarket
•Direct Sales
•Online
•Others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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