Growing demand for premium and extra virgin olive oil variants, driven by health-conscious consumer preferences, is a significant driver fueling the growth of the olive oil market
The market for olive oil in Europe is an enduring symbol of the region's storied culinary history and continuing devotion to this precious liquid. Olive oil has played a significant role in the history, culture, and cuisine of Europe for many years and will likely continue to do so in the future. The history of olive oil in Europe dates back to antiquity. The olive tree has been grown in the Mediterranean region for more than 4,000 years and is deeply associated with symbols of peace and wealth. In addition to being a mainstay of ancient cuisine, olive oil was also treasured as a sacred material that was utilized in religious rites and applied to the bodies of athletes and warriors. The respect for this historical significance is still present in the reverence with which Europeans treat their olive oil. The market for olive oil in Europe is distinguished by its tremendous variety in terms of both production and flavor. The Mediterranean nations, which include Spain, Italy, Greece, and Portugal, have long been the leaders in the production of olive oil, contributing a sizeable share of the total global supply. Each of these countries may be proud of producing unique types and flavor profiles that are influenced by terroir, olive cultivars, and production methods. Spain, the top producer in the world, offers a variety of olive oils that range from fruity and mild to powerful and peppery. Italy, which is well-known for its extra virgin olive oils, offers a dizzying variety of tastes, from the green and artichoke notes of Tuscany to the strong, herbal characteristics of Sicily. Rich, delicious olive oils with a particular flavor can be found in Greece, the birthplace of the olive tree. Despite being a smaller competitor, Portugal is gaining popularity for its premium olive oils, which are distinguished by their buttery, smooth texture.
According to the research report "Europe Olive Oil Market Outlook, 2028," published by Bonafide Research, the Europe Olive Oil market is expected to add more than USD 2.20 Billion from 2023 to 2028. The use of olive oil as a main cooking fat, salad dressing, and dipping sauce is deeply ingrained in European culture. Its widespread usage in Mediterranean cooking demonstrates a devotion to both flavor and health. The monounsaturated fats, antioxidants, and anti-inflammatory effects of olive oil are highly valued. This understanding of olive oil's health advantages has helped to sustain its popularity among European consumers. The olive oil market in Europe has seen a number of notable shifts in recent years. Demand for premium and extra virgin olive oils has increased as people look for the best products available. To safeguard the integrity of their products, producers are responding by putting a strong emphasis on transparency, traceability, and adherence to strict quality standards. Flavored and infused olive oils have also gained traction, appealing to consumers' desire for variety and innovation in their culinary experiences. These oils, infused with ingredients like herbs, citrus, and spices, offer a creative twist to traditional recipes. Additionally, European olive oil is a product of long-standing tradition and skill. The techniques used to produce olive oil, which have been passed down through the years, emphasize the value of quality over quantity. To preserve the oils' full flavor and nutritional value, conventional stone mills and cold-press extraction methods are used. The prestige and specialness of European olive oils are a result of this artisanal approach and strict quality standards. European olive oil serves a gastronomic purpose in addition to having significant cultural relevance. It plays a significant role in religious rituals, customs, and celebrations all around the Mediterranean, symbolizing wealth, peace, and prosperity. Olive oil is more than just a seasoning because the olive tree itself is an eternal image of fortitude and optimism.
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Based on countries market is divided into Germany, United Kingdom, France, Italy, Spain and Russia. Among them Spain is growing at rapid pace in Europe olive oil market.
Spain's market for olive oil is proof of the nation's strong ties to its land and its unwavering commitment to the cultivation of olive trees. Spain has developed into a significant producer and innovator of olive oil, with plants spanning from the arid Andalusian plains to the lush Catalan hills. This article embarks on a journey through the seductive landscape of the Spanish olive oil market, investigating its historical roots, the factors promoting its current growth, and the priceless cultural heritage that has made Spanish olive oil a treasure, not only on local tables but across international borders. Because of Spain's diverse topography, which ranges from the arid plains of Andalusia to the lush hills of Catalonia, there are numerous microclimates that foster different types of olive growth. Spain's broad olive oil portfolio includes the hearty Picual olives from Jaén, the sweet Arbequina olives from Catalonia, and the delicate Hojiblanca olives from Andalusia. Spain is by far the biggest producer of olive oil in the world, making up a sizeable share of the supply. The nation's extensive olive groves, which cover more than two million hectares, are a testament to its commitment to olive farming. In truth, Spanish orchards are home to some of the world's oldest olive trees, their gnarled trunks holding the weight of time. Outside of Spain, the quality of Spanish olive oil is well known. It is exported to more than 180 countries, where its variety and quality elevate culinary traditions everywhere. International kitchens and tables are graced with it. Innovation and tradition both contribute to the Spanish olive oil market's success. Producers engage in cutting-edge technology and eco-friendly practices to ensure uncompromising quality. Many Spanish olive oils have certification markings, including Protected Designation of Origin (PDO) and Organic, proving conformity with high standards of quality.
In terms of nature market is divided into conventional and organic. Organic segment is predicted to grow at fastest rate in Europe olive oil market.
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In Europe, consumers are becoming more aware of and interested in organic products. Customers are looking for organic products as a better and more environmentally friendly option as health consciousness continues to develop. Since organic olive oil is produced without the use of artificial pesticides, herbicides, or genetically modified organisms, it is a cleaner and more environmentally friendly choice that fully embodies these ideals. Additionally, Europe's strict laws and certifications for organic products inspire consumer confidence. The organic certification requirements set forth by the European Union guarantee that goods using the organic label adhere to strict requirements for farming methods, chemical use, and manufacturing processes. The authenticity and superiority of organic olive oil are further supported by this strong regulatory system, giving consumers assurance in their decisions. The premium impression attached to organic products is a key driver in promoting the expansion of the organic olive oil market. Due to the purported health benefits, superior flavor, and ethical values that support organic farming, consumers are willing to pay a premium for organic items. European customers are increasingly willing to spend money on premium organic olive oil to enrich their culinary experiences as they become more discerning and health-conscious.
Based on End-User market is divided into household, industrial and food service industries. Among them food service industry is predicted to grow at fastest rate in Europe. Furthermore, the distribution channel of the market includes convenience stores, hypermarket / supermarket, direct sales, online and others.
The great variety of cuisines and dishes that prominently use olive oil as a core component are what define the diverse and rich culinary landscape of Europe. Olive oil is essential to the authenticity and flavor of European food, whether it is used to sauté fresh Mediterranean vegetables, poured over a crisp Greek salad, or used as a savory dip for crusty Italian bread. In order to replicate these cherished sensations, cafes, restaurants, and catering services all across the continent use olive oil, making it a crucial part of their menus. The growing popularity of health-conscious eating in Europe and the reputation of olive oil as heart and health-beneficial cooking oil go hand in hand. Consumers are increasingly seeking nutritious and wholesome options when dining out, and olive oil, with its abundance of monounsaturated fats and antioxidants, serves as a preferred choice for chefs and restaurateurs aiming to provide healthier alternatives to their patrons. Online channel is growing in Europe olive oil market. Access to a wide variety of olive oil goods, including various brands, varieties (such as extra virgin, organic, and flavored), and origins (such as Spanish, Italian, and Greek), is made possible via online platforms. This variety helps customers explore and find new possibilities while catering to a wide range of consumer tastes. Online vendors frequently give thorough product descriptions that include details on the origin, techniques, and certifications (such as organic or PDO/PGI designations) of the olive oil. Consumers are given the power to make knowledgeable decisions based on their interests and goals, such as supporting locally or sustainably sourced products, thanks to this transparency.
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Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Europe Olive Oil with its value and forecast along with its segments
• Country-wise Olive Oil market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Countries covered in the report
• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
By Nature:
• Conventional
• Organic
By End-User:
• Domestic
• Industrial
• Food Service
By Distribution Channel:
• Convenience store
• Hypermarket/Supermarket
• Direct Sales
• Online
• Others
The approach of the report
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Olive Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
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