South America Rice bran Oil Market Outlook, 2028

The South American rice bran oil industry is a dynamic and evolving sector that holds promise for both producers and consumers. While it may not be as prominent as some other vegetable oil industries in the region, rice bran oil is gaining recognition for its health benefits and versatility in culinary applications. South America, with its diverse climates and agricultural landscapes, is home to rice cultivation in several countries, including Argentina, Brazil, Colombia, Uruguay, and others. Rice bran, a byproduct of rice milling, is the primary source for rice bran oil production. Although South America is not among the world's largest producers of rice bran oil, it has been steadily increasing its production capacity to meet domestic demand and explore export opportunities. Rice bran oil's mild flavor and versatility make it a popular choice in South American cuisines. It is commonly used for frying, stir-frying, salad dressings, and baking. Its neutral taste allows it to complement a wide range of dishes without overpowering the natural flavors of the ingredients. In the South American cooking oil market, rice bran oil faces competition from other vegetable oils, including soybean oil, sunflower oil, and palm oil. Consumer preferences vary by region and can influence the market dynamics. However, the growing trend of health-conscious eating habits and the quest for healthier cooking oils have provided a significant opportunity for rice bran oil to expand its market share. South America is home to a wide variety of rice cultivars, each with its own unique characteristics. These different rice varieties contribute to the diversity of rice bran oil produced in the region, with variations in flavor and nutritional content. Rice bran oil is gaining popularity in South America as a healthier alternative to traditional cooking oils. Its high smoke point and balanced fatty acid profile make it a preferred choice for health-conscious consumers.

According to the research report, “South America Rice Bran Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross USD 290 Million by 2028. The growth of the market is attributed to the increasing demand for healthy and nutritious food products, rising health consciousness, and growing awareness about the benefits of rice bran oil. Rice bran oil is a good source of vitamins E and K, as well as antioxidants. It is also low in saturated fat and cholesterol. These properties make rice bran oil a healthy choice for cooking and frying. In addition, the rising demand for vegetable oils in South America is also driving the growth of the rice bran oil market. Brazil is the largest producer of rice in South America, and the country is expected to be a major driver of the market in the coming years. The major players in the South America rice bran oil market are Adani Wilmar, Marico, Conagra Foods, BCL Industries Limited, King Rice Oil Group, California Rice Oil Company, Ricela Health Foods Ltd., 3F Industries Ltd, and Sethia Oils Ltd. These companies are focusing on expanding their production capacity, launching new products, and entering new markets to gain a competitive edge. Rice bran oil is perceived as a healthier cooking oil choice compared to some other options. It is often chosen for its potential health benefits, including its impact on heart health. The oil's balanced fatty acid profile, high smoke point, and antioxidant content are some of the factors contributing to its positive health image. Rice bran oil has a high smoke point, typically around 450°F (232°C). This makes it suitable for various cooking methods, including deep frying and stir-frying, as it can withstand high temperatures without breaking down or producing harmful compounds. Rice bran oil has a neutral flavor and odor, making it versatile in culinary applications. It does not overpower the natural flavors of foods, allowing it to be used in a wide range of dishes, from stir-fries and salads to baking and sautéing. Rice bran oil contains essential nutrients such as phytosterols, vitamin E, and other antioxidants. These components can provide health benefits, including reducing cholesterol levels and protecting cells from oxidative damage. In regions where rice is a dietary staple, such as parts of South America, rice bran oil is a natural choice for cooking. It is often used in traditional dishes and cuisines, contributing to its widespread adoption.

Rice bran, the source of rice bran oil, is a nutrient-rich byproduct of rice milling. It contains valuable nutrients such as vitamins, minerals, and antioxidants, making it a valuable raw material for oil extraction. Beyond its culinary uses, rice bran oil is also used in the cosmetic and skincare industry. It is a common ingredient in skincare products due to its moisturizing and nourishing properties, making it a favorite among consumers seeking natural beauty solutions. Modern extraction methods, such as cold pressing and solvent extraction, are used in South America to extract rice bran oil efficiently while preserving its nutritional value and quality. In addition to its culinary uses, rice bran oil is used in traditional medicine in some South American countries for its potential health benefits, such as reducing cholesterol levels and promoting heart health. While South America primarily produces rice bran oil for domestic consumption, there is a growing interest in exporting this oil to international markets, particularly regions where health-conscious consumers seek alternatives to conventional cooking oils. Some South American countries are increasingly focusing on sustainable rice bran oil production practices, including environmentally friendly farming methods and efficient waste management to minimize the ecological impact of the industry. Ongoing research and innovation in South America aim to improve the quality and versatility of rice bran oil. This includes efforts to develop new rice bran oil-based products and explore its potential uses in various industries. There is a growing effort to educate consumers about the benefits of rice bran oil, including its health advantages and culinary versatility. This educational outreach is contributing to increased consumer awareness and adoption of rice bran oil.

Rice bran oil has had a notable cultural impact in South America, primarily in regions where rice is a dietary staple. In countries where rice is a fundamental component of the diet, such as Brazil, Colombia, and parts of Argentina, rice bran oil is commonly used in traditional dishes. It has become an essential ingredient in South American cuisine, often used for frying, sautéing, and preparing rice-based dishes. Rice bran oil's neutral flavor and odor make it ideal cooking oil for South American dishes. It allows the natural flavors of ingredients to shine, ensuring that the essence of traditional recipes remains intact. Rice bran oil's high smoke point and versatility in various cooking methods have made it culturally relevant in South American kitchens. It is suitable for frying empanadas, stir-frying vegetables, and preparing traditional dishes without compromising taste or quality. South America has experienced a shift in food trends towards lighter and healthier cuisine. Rice bran oil fits well into these trends, and its use reflects changing culinary preferences. The demand for rice bran oil has also encouraged local rice production, supporting agriculture and rural communities in South America. This has economic and cultural significance, as rice farming is often deeply rooted in regional identities. Rice-based dishes cooked with rice bran oil are often featured in South American cultural celebrations and festivals. These dishes play a significant role in communal gatherings and special occasions. Rice bran oil has seamlessly integrated into South American households, becoming a pantry staple in many homes. Its everyday use in cooking reflects its cultural importance as a practical and healthy choice.

South American consumers have been increasingly focused on health and wellness. They are seeking out organic food products, including cooking oils like rice bran oil, due to the perception that organic products are healthier and free from synthetic chemicals. There is a growing awareness of the environmental impact of agriculture and food production. Many consumers in South America are choosing organic products as a way to support environmentally friendly and sustainable agricultural practices. The presence of established organic certification standards, such as those set by organizations like USDA Organic, EU Organic, and local organic certification bodies in South American countries, has boosted consumer confidence in organic products, including organic rice bran oil. As disposable incomes rise in South America, consumers have more purchasing power to buy premium and organic food products. Organic rice bran oil, despite being relatively more expensive than conventional alternatives, is becoming more accessible to a broader segment of the population. Increased availability of organic rice bran oil in supermarkets, health food stores, and online marketplaces has made it easier for consumers to access and purchase these products. Health experts and nutritionists often recommend organic rice bran oil as a healthy cooking oil option due to its nutritional profile, including its balanced fatty acids and antioxidant content. This endorsement has contributed to its popularity. Some South American companies have been investing in research and development to create new organic rice bran oil-based products, such as organic salad dressings and organic snacks, which appeal to health-conscious consumers.



The South American rice bran oil market encompasses various distribution channels, each playing a unique role in making this versatile cooking oil available to consumers. Supermarkets and hypermarkets are major distribution channels for rice bran oil in South America. They offer a wide range of brands and packaging options, making it convenient for consumers to purchase rice bran oil during their regular grocery shopping. Smaller grocery stores and local markets also play a significant role, especially in more rural areas. They often stock locally produced rice bran oil, catering to consumers looking for regional and artisanal options. Convenience stores provide an accessible option for consumers seeking quick purchases. They typically carry a selection of popular rice bran oil brands in smaller packaging sizes. The rise of online shopping in South America has led to the growth of rice bran oil sales through e-commerce platforms. Consumers can compare prices and access a wide variety of brands and products with the convenience of home delivery. Some rice bran oil producers and distributors have their dedicated websites or online marketplaces, allowing them to connect directly with consumers and provide detailed product information. Health food stores are essential for the distribution of organic and health-focused rice bran oil products. They cater to consumers who prioritize wellness and seek out organic or specialty cooking oils. Gourmet and specialty food stores often stock premium and gourmet rice bran oil brands. These stores attract consumers looking for unique and high-quality cooking oils to enhance their culinary experiences. The foodservice industry, including restaurants, cafés, and hotels, is a significant customer segment for bulk rice bran oil. It is used for cooking, frying, and food preparation in commercial kitchens. Caterers and catering businesses also purchase rice bran oil in bulk quantities for event catering. They value its high smoke point and neutral flavor. Also, in regions with a strong tradition of farmers' markets, local rice bran oil producers may sell their products directly to consumers. This direct-to-consumer approach fosters a sense of community and supports local producers.

Recent product launches
• NutraCea, a world leader in stabilized rice bran (SRB), nutrient research and technology, announced the launch of its new line of rice bran oil products in Brazil in 2023. The products are made from SRB, which is a nutrient-rich extract of rice bran that has been stabilized to preserve its health benefits. The products are available in a variety of flavors and forms, including liquid oil, softgels, and powder.
• Olisan, a Brazilian company that produces and markets vegetable oils, launched its new brand of rice bran oil, "Olisan Rice Bran Oil," in 2022. The oil is marketed as healthy and nutritious oil that is good for heart health. It is available in a variety of sizes and formats, including bottles and cans.
• Kioko, a Peruvian company that produces and markets natural and organic products, launched its new brand of rice bran oil, "Kioko Rice Bran Oil," in 2021. The oil is marketed as premium quality oil that is good for health and cooking. It is available in a variety of sizes and formats, including bottles and cans.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Rice Bran Oil with its value and forecast along with its segments
• Country-wise Rice Bran Oil market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Brazil
• Argentina
• Colombia

By Nature:
• Conventional
• Organic

By End-User:
• Household
• Industrial
• Food Service

By Distribution Channel:
• Convenience store
• Hypermarket/Supermarket
• Direct Sales
• Others
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Rice Bran Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.