Europe Rice bran Oil Market Outlook, 2028

Europe is one of the prominent markets for rice bran-based oils that are developing. One of the main purchasers of this oil is from developing nations in Europe. Rice bran oil is gradually gaining acceptance in the region due to its many health benefits. Rice bran oil is taste-neutral and cost-effective relative to other vegetable oils in the region. It offers consumers a good substitute for new vegan and ketogenic diets. This incorporation is also a result of the growing recognition of the benefits of rice in skincare. Rice bran is a plant-derived protein that is one of the main by-products of rice (Oryza sativa), obtained during the process of milling when the brown outer layer is separated. It possesses remarkable versatility and holds significant potential as an ingredient for crafting functional and nutritionally enriched food products. Rice bran contains the bran, germ, and aleurone layers of the rice grain. Rice bran oil is one of the main products of rice bran and has gained substantial popularity around the world. The increased demand for foods that offer functional and nutritional benefits is one of the primary factors propelling the Europe rice bran oil market growth. In recent years, there has been a growing emphasis on health and wellness among European consumers. Rice bran, with its rich content of antioxidants and essential nutrients, aligns well with this trend. Also, the rising demand for cosmetic products made with organic ingredients is expected to support the Europe rice bran oil market demand. Rice bran oil has an abundance of vitamin E, vitamin B, and other beneficial nutrients, which help in keeping the skin rejuvenated. Owing to the growing demand for cosmetics with functional benefits, many manufacturers are introducing rice bran oil-based cosmetics and personal care products. Europe has a diverse culinary landscape, with a wide range of cuisines and cooking techniques. Some cuisines, such as those from Southeast Asia, use rice bran oil as traditional cooking oil. As Europeans became more adventurous in their culinary pursuits and sought out authentic flavors, they may have encountered rice bran oil in Asian restaurants and markets, which could have contributed to its adoption.

According to the research report “Europe Rice Bran Oil Market Outlook, 2028," published by Bonafide Research, The market is projected to cross market size USD 500 Million by 2028. Rice bran oil (RBO) is a
very good source of a number of micronutrients and natural antioxidants like sterols, tocopherols, tocotrienols, phospholipids, phytosterols, and squalene. These micronutrients are the bioactive components of RBO, focused mainly in the unsaponifiable fraction of the oil. They are lost to a large extent in the refining process and concentrated in a number of by-products/residues like gum and soap stock, deodorizer distillate, and wax from both the physical and chemical refining process. RBO producers are focusing on the recovery of these micronutrients either by avoiding their loss in by-products or by extracting them from by-products for further use in food, medicinal, pharmaceutical, or cosmetic industries. In their recovery, various methods such as extraction and crystallization of solvents, extraction of supercritical oils, saponification, esterification, and molecular distillation are used. Owing to technological advancements in processing, rice bran oil extraction has been significantly improving. These advanced methods help keep all the good nutrients in rice bran safe while allowing the extraction of useful compounds that can provide nutritional benefits. Moreover, one of the key Europe rice bran oil market trends include increasing innovations by key players to maintain the nutritional value of the product. In addition to food and nutritional supplements, rice bran oil is becoming increasingly common as an ingredient in the cosmetics and personal care industry. Vitamin E present in the rice bran oil prevents the oxidation of the skin tissues, giving it a good glow and delaying the aging process. Property of rice bran oil for curing itching skin, as well as its ability to be used as an anti-dandruff agent, may open up new perspectives for further growth in this sector in the near future.

The availability of rice bran oil in European grocery stores and online marketplaces likely played a significant role in its adoption. As more companies began to import and distribute rice bran oil in Europe, consumers had easier access to the product, making it more likely for them to try it out. Effective marketing and promotional efforts by rice bran oil manufacturers and distributors could have also influenced its adoption. Highlighting its health benefits, versatility in cooking, and suitability for various dishes could have attracted consumers looking for alternatives to more commonly used oils. Educational campaigns and efforts to inform consumers about the advantages of rice bran oil in terms of health and culinary applications have contributed to its growing adoption. Informative websites, cooking shows, and cooking classes could have played a role in educating consumers about the benefits of using rice bran oil. The European culinary scene is influenced by trends, including the adoption of ingredients and cooking techniques from around the world. If rice bran oil became a trendy ingredient in cooking or baking, it could have experienced increased adoption. Rice bran oil was initially introduced to the European market as a specialty oil, often associated with Asian cuisines. It was not widely available in mainstream grocery stores but could be found in specialty Asian markets or health food stores. As the awareness of healthy eating and cooking oils increased in the late 20th century and early 21st century, rice bran oil gained attention for its potential health benefits. It is rich in monounsaturated and polyunsaturated fats and contains antioxidants like gamma-oryzanol and tocotrienols, which are believed to have various health benefits. In the early 21st century, some rice bran oil manufacturers and distributors began marketing the oil as a healthier alternative to traditional cooking oils. They highlighted its high smoke point, which makes it suitable for frying, as well as its cholesterol-lowering properties and potential cardiovascular benefits.

Rice bran oil gradually became more widely available in European grocery stores and online marketplaces as importers and distributors recognized the growing interest in healthier cooking oils. It was no longer limited to specialty stores and could be found alongside other cooking oils. As European cuisines became more diverse and fusion cuisine gained popularity, some chefs and home cooks started experimenting with rice bran oil in various recipes. Its neutral flavor and high smoke point is making it suitable for a wide range of dishes, including stir-fries, deep-frying, and even baking. The rise of health-conscious consumer trends and a preference for "clean" and natural ingredients contributed to the continued interest in rice bran oil. Consumers sought out cooking oils that were perceived as healthier, and rice bran oil aligned with these preferences. In addition to culinary uses, rice bran oil has found its way into cosmetic and personal care products in Europe due to its skin-nourishing properties. This diversification in usage may have further contributed to its presence in the European market. Based on the countries, the United Kingdom, like many other Western countries, has seen a growing trend in health consciousness. Consumers have become more aware of the nutritional qualities of cooking oils and their impact on health. Rice bran oil, with its high smoke point and relatively healthy fat profile, appealed to health-conscious consumers. The UK has a diverse culinary landscape with influences from various international cuisines. As consumers became more adventurous in their cooking and dining choices, they were exposed to rice bran oil through Asian and international recipes that called for its use. Some rice bran oil manufacturers and distributors in the UK undertook marketing and promotional efforts to highlight the health benefits and culinary versatility of rice bran oil. These efforts aimed to educate consumers and encourage them to try rice bran oil in their cooking. The availability of rice bran oil in UK grocery stores and online marketplaces increased over the years. It became easier for consumers to find and purchase rice bran oil, making it a more accessible cooking oil option. Some consumers in the UK embraced rice bran oil for its suitability in high-heat cooking methods such as frying. It was promoted as a healthier option for deep-frying due to its high smoke point and stability at high temperatures. Rice bran oil is known for containing antioxidants and healthy fats. It gained attention as heart-healthy cooking oil, which resonated with consumers looking for alternatives to traditional cooking oils with higher saturated fat content.

Europe has witnessed a growing interest in health and wellness, leading to increased demand for healthier cooking and food processing ingredients. Rice bran oil, with its relatively healthier fat profile compared to some other cooking oils and has found applications in the food industry to meet consumer preferences for healthier options. European consumers are increasingly conscious of food labeling and ingredients. Rice bran oil, as a natural, clean-label ingredient, has gained favor in food processing, especially in products where clean and simple ingredient lists are a priority. The European snack industry, which includes products like potato chips and snacks, has shown interest in using rice bran oil for frying due to its high smoke point and stability at high temperatures. This has led to increased industrial usage in the production of snacks. In the bakery and confectionery sector, rice bran oil has been utilized as a replacement for other oils with higher saturated fat content, aligning with European regulations aimed at reducing Tran’s fats in food products. The European cosmetics and personal care industry has seen a surge in demand for natural and plant-based ingredients. Rice bran oil, with its skin-nourishing properties and antioxidants, has been used in a range of cosmetics and personal care products. In Europe, pharmaceutical companies have explored the use of rice bran oil in pharmaceutical formulations, particularly as carrier oil for lipid-based drug delivery systems, to enhance drug solubility and bioavailability. Europe's focus on sustainability and renewable resources has led to research into using rice bran oil as a feedstock for biodiesel production, contributing to its industrial applications. European research institutions and companies have been actively exploring the potential of rice bran oil in various industrial applications, including specialty chemicals and biotechnology.



In the European Union, rice bran oil is regulated by the Food Safety Authority of Europe (EFSA). EFSA has set maximum levels for contaminants in rice bran oil, such as heavy metals and pesticides. In France, rice bran oil is regulated by the Ministry of Agriculture. The Ministry has set standards for the quality and labeling of rice bran oil. In Germany, rice bran oil is regulated by the Federal Institute for Risk Assessment (BfR). BfR has set maximum levels for contaminants in rice bran oil. In Italy, rice bran oil is regulated by the Ministry of Health. The Ministry has set standards for the quality and labeling of rice bran oil. New extraction technologies, such as supercritical CO2 extraction and microwave-assisted extraction, are being developed to improve the efficiency and yield of rice bran oil extraction. These technologies can help to reduce the amount of solvent used and the environmental impact of the extraction process. Supercritical CO2 extraction technology uses carbon dioxide in its supercritical state to extract the oil from the rice bran. Supercritical CO2 is a non-toxic and environmentally friendly solvent, and it can be used to extract the oil at a high yield and purity. Microwave-assisted extraction technology uses microwaves to heat the rice bran, which helps to break down the cell walls and release the oil. Microwave-assisted extraction is a faster and more efficient way to extract the oil than traditional methods. Ultrasound-assisted extraction technology uses ultrasound waves to vibrate the rice bran, which helps to break down the cell walls and release the oil. Ultrasound-assisted extraction is a gentler method than other extraction methods, and it can be used to extract the oil without damaging the nutrients. The development of new applications for rice bran oil: Rice bran oil is being used in a variety of new applications, such as cosmetics, pharmaceuticals, and industrial lubricants. These new applications are driving the demand for rice bran oil and creating new opportunities for the industry. The increasing focus on sustainability: The rice bran oil industry is increasingly focused on sustainability. Companies are developing ways to reduce the environmental impact of the production and processing of rice bran oil. This includes using renewable energy sources, reducing water consumption, and minimizing waste. The growth of the organic rice bran oil market: The organic rice bran oil market is growing rapidly. This is due to the increasing demand for organic food products and the health benefits associated with organic rice bran oil.

Recent Developments
•In September 2022, Cargill Inc. launched a new line of organic rice bran oil in Europe. The oil is cold-pressed and extracted using supercritical CO2, which preserves the nutrients in the oil.
•In October 2022, Ricela Group of Companies launched a new line of rice bran oil fortified with omega-3 fatty acids. The oil is designed to help improve heart health and reduce the risk of chronic diseases.
•In November 2022, King Rice Oil Group launched a new line of rice bran oil for frying. The oil has a high smoke point and is resistant to oxidation, making it ideal for high-heat cooking.
•In December 2022, Wilmar International Group launched a new line of rice bran oil for salad dressings. The oil has a mild flavor and is low in saturated fat, making it a healthy choice for salad dressings.

Considered in this report
•Geography: Europe
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Europe Rice Bran Oil with its value and forecast along with its segments
•Country-wise Rice Bran Oil market analysis
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

Countries covered in the report
•Germany
•United Kingdom
•France
•Spain
•Italy
•Russia

By Nature:
•Conventional
•Organic

By End-User:
•Household
•Industrial
•Food Service

By Distribution Channel:
•Convenience store
•Hypermarket/Supermarket
•Direct Sales
•Others
•Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Rice Bran Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.