North America Rice bran Oil Market Outlook, 2028

The rice bran, or outer brown coating of the grain, is used to make rice bran oil. Because there are so many naturally occurring, bioactive phytoceuticals present, it now ranks as one of the most nourishing and beneficial edible oils. The proportion of saturated, monounsaturated, polyunsaturated, and essential fatty acids is thought to be optimum. Because it contains Oryzanol, a special antioxidant not present in any other edible oil, rice bran oil is also known as heart oil. As a result, rice bran oil has several uses in the food, drug, cosmetic, and personal care industries. The demand for rice bran oil in the area has been sparked by customers' growing health consciousness regarding the nutritional advantages it provides. In addition, the oil helps to prevent allergic reactions, boost the immune system, and fight diseases including cancer, Alzheimer's, and various gastrointestinal ailments. Because of this, rice bran oil is utilized to make a variety of pharmaceutical items. Additionally, rice bran oil has a number of anti-aging benefits, which are driving up demand for it in the local cosmetic and personal care sectors. In addition, rice bran oil is used in a wide range of food-related products, including shortenings, margarine, dressings, mayonnaise, sauces, non-dairy creamers, whipped toppings, potato chips, and baked goods. Because more people are becoming aware of the health advantages of rice bran oil, the rice bran oil market in North America has been growing steadily. The market is influenced by a number of variables, including the rising demand for healthier cooking oils, the increase in disposable income, and changes in consumer dietary habits. However, the market also has to contend with issues including the high cost of manufacturing and competition from competing cooking oils. Despite these obstacles, the market has a lot of room to grow in the upcoming years. Restaurants are looking for naturally GMO-free choices, such as Rice Bran Oil, that have a long shelf life, are used for commercial frying, and are still affordable due to consumer focus on healthier meals (particularly oils). Due to its high smoke-point, rice bran oil is perfect for deep frying or stir-frying. Even under hot conditions, this can keep its nutritional value. Additionally, it has been demonstrated that cooking meals at high temperatures uses less oil.

According to the research report, “North America Rice Bran Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 120 Million market size from 2023 to 2028. One major aspect that is anticipated to fuel the expansion of the North American rice bran oil market is the rising acceptance of rice bran oil by different food producers for the creation of different bakery goods like cookies, cakes, biscuits, pizzas, and others. Additionally, the cosmetics industry is rising quickly in both developed and emerging nations, and rice bran oil is being used more and more in this sector. The use of rice bran oil in the residential sector is growing as consumers become more aware of the different health benefits associated with it and as people's awareness of health issues rises. Additionally, the growth of the North American Rice Bran market is anticipated to be fueled by the food and beverage industry and other factors. In addition, the personal care sector is using rice bran oil more frequently due to the numerous skin benefits it offers, including anti-aging properties, the ability to reduce pigmentation and wrinkles, get rid of dandruff, and the ability to heal scarred and blemished skin. This is another element that is anticipated to slow the market for rice bran oil in North America. The main market trend at the present is that producers are concentrating on aggressive advertising campaigns across a variety of media outlets, including radio, television, newspapers, and others. Major Rice bran oil companies are making more technological advancements in the manufacturing of rice bran oil. The North American Rice Bran Oil Market is anticipated to increase as a result of these and other reasons in the near future.

Rice bran oil is often touted as a healthier alternative to some other cooking oils because it contains a high level of monounsaturated and polyunsaturated fats, which are considered heart-healthy. It also has a relatively high smoke point, making it suitable for various cooking methods, including frying. While rice bran oil might not have been as widely available as some other cooking oils, it could still be found in some specialty grocery stores, health food stores, and online retailers in North America. The adoption of rice bran oil in North America could be influenced by marketing efforts that emphasize its health benefits and versatility in cooking. As consumers become more health-conscious and interested in exploring new culinary options, specialty oils like rice bran oil may gain popularity. Rice bran oil has a high smoke point, typically around 450°F (232°C). This makes it suitable for high-heat cooking methods such as frying, stir-frying, and deep-frying without breaking down and producing harmful compounds. One of the advantages of rice bran oil is its neutral flavor. It doesn't impart a strong taste to dishes, making it versatile for use in various cuisines and recipes. Some studies suggest that rice bran oil may have potential cholesterol-lowering effects, making it a choice for those looking to manage their cholesterol levels. While not as widely available as other cooking oils in mainstream grocery stores, rice bran oil could often be found in specialty food stores, health food stores, and online retailers catering to health-conscious consumers. The adoption of rice bran oil in North America may be influenced by consumer education and awareness campaigns about its nutritional benefits and culinary uses. The growth of the market is being driven by the increasing health awareness among consumers and the rising demand for natural and healthy food products. Some of the major players in the North American rice bran oil market are Riceland Foods, Inc., AAK AB, BeneRice, Inc., and Golden Rice Bran Oil.

Based on the countries, the United States is dominating the market with higher revenue generation in 2022. Americans are becoming more aware of the importance of eating healthy fats, and rice bran oil is a good source of monounsaturated fats, which are considered to be healthy fats. Rice bran oil is a popular ingredient in Asian cuisine, and the increasing popularity of Asian cuisine in the US is also driving the growth of the market. Rice bran oil contains antioxidants like tocopherols and tocotrienols, which may help protect cells from oxidative damage and have potential health benefits. Rice bran oil is not only used in cooking but also in skincare and haircare products. Its lightweight and non-greasy texture makes it a popular choice for moisturizers, lotions, and hair conditioners. Rice bran oil aligns with the clean label trend, which emphasizes the use of natural and minimally processed ingredients in food products. This can make it attractive to both food manufacturers and consumers seeking cleaner ingredient lists. The culinary landscape in the United States is dynamic, with new trends and preferences constantly emerging. Rice bran oil's adoption may be influenced by changing cooking styles and dietary preferences. On the other hand, the potential health benefits of rice bran oil could have resonated with Mexican consumers who are increasingly interested in making healthier dietary choices. As Mexican cuisine is diverse and influenced by various international flavors, rice bran oil may have found a place in recipes that call for neutral cooking oils. Awareness campaigns and educational initiatives about the nutritional value and culinary applications of rice bran oil could have contributed to its adoption.

The North America rice bran oil market is segmented into conventional and organic products types. Conventional rice bran oil is more widely available and accessible in North America. It could be found in various grocery stores, supermarkets, and foodservice establishments. Conventional rice bran oil is typically used by a broader range of consumers and food manufacturers, including those seeking affordable and versatile cooking oil for various culinary applications. Conventional rice bran oil is generally more affordable than its organic counterpart, making it a popular choice for budget-conscious consumers and commercial food producers. The food processing industry often used conventional rice bran oil in the production of snacks, baked goods, salad dressings, and other processed foods, where cost considerations play a significant role. However, organic rice bran oil appealed to consumers who prioritize organic and sustainably sourced products. It is chosen by those seeking cooking oils produced without synthetic pesticides, herbicides, and genetically modified organisms (GMOs). Organic rice bran oil typically commanded a higher price compared to its conventional counterpart due to the costs associated with organic farming and certification. Organic rice bran oil is often perceived as a premium product, attracting consumers who were willing to pay extra for certified organic and environmentally friendly options. Organic rice bran oil is preferred by consumers with a strong commitment to sustainable and environmentally friendly food choices.



Based on the end users, the market is categorized into household, industrial and food service. Many households in North America used rice bran oil as cooking oil. Its neutral flavor, high smoke point, and perceived health benefits made it a popular choice for frying, sautéing, baking, and salad dressings. Health-conscious individuals and families who were looking for a healthier alternative to traditional cooking oils may have opted for rice bran oil due to its lower saturated fat content and potential heart-healthy attributes. Households that prepared ethnic or international cuisines that traditionally use rice bran oil, such as certain Asian and Middle Eastern dishes, may have incorporated it into their cooking. However, the food processing industry in North America often used rice bran oil in various products, including snack foods, baked goods, cereals, and salad dressings. Its stability at high temperatures and neutral flavor made it suitable for a wide range of processed foods. Rice bran oil was sometimes used in the confectionery industry for products like chocolates and candies, where its neutral taste and functional properties were advantageous. Beyond the food industry, rice bran oil was used in cosmetic and personal care products, such as skincare creams, lotions, and haircare products, due to its skin- and hair-friendly properties. Many restaurants, especially those specializing in Asian, Middle Eastern, or international cuisines, used rice bran oil for cooking and frying due to its high smoke point and ability to maintain a clean and neutral flavor profile in dishes. Some fast-food chains and casual dining establishments in North America may have incorporated rice bran oil into their cooking processes for frying and sautéing. Catering companies that served large events and gatherings may have used rice bran oil for its frying capabilities and suitability for preparing large quantities of food. Bakeries and pastry shops could use rice bran oil in baking applications, particularly for products that require stable and neutral-flavored oil.

Large hypermarkets and supermarkets such as Walmart, Costco, and Kroger are significant distributors of rice bran oil in North America. They offer a broad range of cooking oils, including rice bran oil, often in different package sizes and brands. These stores provide convenience and a one-stop shopping experience for consumers, making it easy to find and purchase rice bran oil along with other groceries. Specialty food stores, including health food stores, organic markets, and gourmet stores, often carry a selection of rice bran oils. These stores cater to health-conscious and niche markets and may stock organic and premium varieties. Specialty stores are favored by consumers seeking specific types of rice bran oil, such as organic or sustainably sourced options. They often provide detailed product information and knowledgeable staff to assist customers. However, online sales have seen substantial growth, and consumers in North America can purchase rice bran oil through various e-commerce platforms, including company websites, online marketplaces like Amazon, and specialized health food stores' websites. Online shopping offers convenience, a wide selection of rice bran oil brands and types, and the ability to compare prices, and read reviews. It's also a preferred channel for purchasing specialty and organic rice bran oils. Some rice bran oil manufacturers and artisanal producers may sell their products directly to consumers through various means, including trade shows, farmers' markets, and in-person demonstrations. Direct sales allow consumers to interact directly with producers, potentially gaining insights into product quality and sourcing. It's often used for specialty and artisanal rice bran oils. Food service distributors also play a crucial role in supplying rice bran oil to restaurants, fast-food chains, catering companies, and other foodservice establishments across North America. Food service distributors ensure a steady supply of rice bran oil to businesses in the foodservice sector, where it is used for various cooking and frying applications.

Recent Developments
•August 2019 - The United States-based corporation Cargill, Incorporated announced the expansion of Gemini's current rice bran oil product line. Gamma oryzanol is claimed to be 40% more abundant in the product than in other standard oils.
•In December 2022, RiceBran Technologies, a producer of nutritious and useful substances made from rice and other grains, announced the start of a project to increase the capacity of its SRB facility in Mermentau, Louisiana.

Considered in this report
•Geography: North America
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•North America Rice Bran Oil with its value and forecast along with its segments
•Country-wise Rice Bran Oil market analysis
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

Countries covered in the report
•United States
•Canada
•Mexico

By Nature:
•Conventional
•Organic

By End-User:
•Household
•Industrial
•Food Service

By Distribution Channel:
•Convenience store
•Hypermarket/Supermarket
•Direct Sales
•Others
•Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Rice Bran Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.