North America Sesame Oil Market Outlook, 2028

Sesame oil, often referred to as "liquid gold," has been a staple in cuisines and cultures worldwide for centuries. North America has witnessed a growing interest in this nutritious and flavorful oil in recent years. The North American sesame oil industry has experienced significant growth in recent years, primarily driven by an increasing demand for healthier and more diverse cooking alternatives. Consumers are becoming more health-conscious and are looking for cooking oils that offer unique flavors and a range of health benefits. Sesame oil perfectly fits these criteria. Sesame oil is renowned for its nutritional benefits. It is rich in antioxidants, vitamins, and essential fatty acids, making it a popular choice for health-conscious individuals looking to enhance their cooking with a healthier alternative. North America's diverse culinary landscape has led to a surge in the use of sesame oil in various dishes. It is a key ingredient in Asian, Middle Eastern, and Mediterranean cuisines, which are gaining popularity across the continent. Cooking shows, food blogs, and social media have played a crucial role in educating consumers about the versatility and unique flavor profile of sesame oil. This increased awareness has driven demand. Tahini made from processed sesame seeds contains low fat than made from roasted seeds, also is a good source of omega-3 & omega-6 fatty acids. Also, the sesame seed meal is a high source of protein used for poultry and livestock, which is driving its market growth during the forecast period. Owing to the presence of high levels of calcium and protein in tahini (paste of raw sesame seed), it is used in various foodstuffs, and the demand for tahini is high due to which the organic sesame seeds market is significantly increasing in North America over the forecast period. Celebrity chefs and cooking personalities have played a crucial role in promoting sesame oil in North America. Their endorsements, creative recipes, and television appearances have inspired home cooks to experiment with sesame oil in various culinary applications. Also, the rise of online recipe communities, food blogs, and social media platforms has democratized cooking knowledge. Home cooks can easily access and share recipes that incorporate sesame oil, encouraging experimentation and adoption of this versatile ingredient. As plant-based and vegan diets gain popularity, sesame oil has become a go-to ingredient for adding depth and flavor to meatless dishes. Its savory, umami-rich profile makes it a favored choice for enhancing plant-based meals.

According to the research report, “North America Sesame Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add over USD 260 Million market size from 2023 to 2028. The adoption of sesame oil in North America has been steadily growing in recent years, driven by a combination of factors that have increased its popularity among consumers and in the culinary world. Health-conscious consumers in North America have been actively seeking cooking oils that offer health benefits while still enhancing the taste of their meals. Sesame oil fits the bill, as it is rich in antioxidants, vitamins, and healthy fats. It has gained a reputation as nutritious cooking oil, supporting heart health and providing essential nutrients. The presence of ethnic grocery stores and markets across North America has made it easier for consumers to access a variety of sesame oil brands and types, including both toasted and untoasted versions. This accessibility has contributed to its increased adoption. The proliferation of Asian and fusion restaurants in North America has exposed consumers to the unique flavors and culinary uses of sesame oil. Dishes like stir-fries, sushi, and Korean barbecue, which prominently feature sesame oil, have become increasingly popular. As consumers savor these flavors when dining out, they seek to replicate them in their own kitchens, leading to greater adoption of sesame oil. Kadoya Sesame Mills Inc Japanese-owned Company has a strong presence in North America, offering a range of sesame oil products known for their quality and authenticity. Spectrum Organics is a leading producer of organic culinary oils, including sesame oil. Their commitment to quality and sustainability has earned them a loyal customer base. A family-owned business based in California, Kevala is known for its premium-grade sesame oils and sesame-based products, catering to health-conscious consumers.

Based on the countries, the North America region is segmented into United States, Canada, Mexico and rest of North America. Sesame seeds are widely used in American cuisine for both savory and sweet dishes. They are a common topping for hamburger buns and bagels, sprinkled on salads, and used in various baked goods, including bread, cookies, and pastries. Sesame seeds are a classic topping for bread, especially in the form of sesame seed buns for hamburgers and hot dog rolls. They also add a delightful crunch to bagels, a staple of American breakfasts. Many fast-food chains in the United States use sesame seed buns for their burgers, contributing to the widespread consumption of sesame seeds. The sesame seeds not only add flavor but also enhance the visual appeal of the burgers. Tahini, a paste made from ground sesame seeds, has gained popularity in the U.S. as an ingredient in Middle Eastern and Mediterranean dishes. It is a key component of hummus, baba ganoush, and tahini sauce, which are enjoyed by many Americans. Sesame oil is common cooking oil used in Asian-inspired dishes, stir-fries, and salad dressings. It has a distinct nutty flavor that adds depth to a variety of recipes. Sesame allergies have gained recognition as a significant food allergy in the U.S. In January 2021, sesame was added to the list of allergens that must be labeled on packaged foods, highlighting the importance of allergen awareness. In addition to its culinary uses, sesame seeds are often used as a decorative garnish for various dishes, adding visual appeal and a delightful crunch.

The North America sesame oil market can be divided into two major segments including conventional sesame oil and organic sesame oil. Conventional sesame oil refers to oil that is produced from sesame seeds using conventional farming practices, which may include the use of synthetic pesticides, herbicides, and fertilizers. Conventional sesame oil holds a significant share of the North American market, as it has been traditionally used in various cuisines and is readily available in most grocery stores. It is a popular choice for consumers who prioritize affordability and do not have specific preferences for organic or sustainably sourced products. Conventional sesame oil is typically more affordable than its organic counterpart, making it accessible to a broader consumer base. Conventional sesame oil is widely available in mainstream supermarkets and is a common pantry staple. It is used in a wide range of recipes, including stir-fries, dressings, marinades, and baking. However, organic sesame oil is produced from sesame seeds that are cultivated using organic farming practices, which prohibit the use of synthetic pesticides, herbicides, and genetically modified organisms (GMOs). The organic sesame oil segment is experiencing robust growth in North America due to the increasing demand for organic and sustainably sourced products. Health-conscious consumers, environmentally conscious individuals, and those seeking premium-quality oils are driving the adoption of organic sesame oil. Organic sesame oil is perceived as a healthier and environmentally friendly option, as it is free from synthetic chemicals and GMOs. North America has witnessed a surge in organic food consumption, with consumers willing to pay a premium for organic products that align with their values. Organic sesame oil is often found in specialty and health food stores, catering to consumers seeking high-quality, organic options. Conventional sesame oil will likely maintain its position as mainstream cooking oil, appealing to a broad demographic due to its affordability and convenience. The organic sesame oil market is projected to experience stronger growth, driven by the increasing consumer preference for organic, natural, and sustainably sourced products.

Furthermore, the North American sesame oil market is segmented into three main application segments including household application, industrial application, and food service application. The household application segment includes the use of sesame oil in residential kitchens, where consumers utilize it for cooking, seasoning, and flavor enhancement. Sesame oil is a versatile ingredient in home cooking, used for stir-frying, sautéing, salad dressings, marinades, and as finishing oil. The diverse cuisines and cooking styles of North America's multicultural population contribute to the popularity of sesame oil in households. The accessibility of sesame oil in supermarkets and online retailers makes it a convenient choice for home cooks. However, the industrial application segment involves the use of sesame oil in various manufacturing processes, such as food production, cosmetics, pharmaceuticals, and industrial applications. Sesame oil is used as an ingredient in a wide range of products, including snacks, baked goods, sauces, and personal care items. Sesame oil's unique flavor and nutritional properties make it an attractive ingredient in food processing and the formulation of personal care products. Food manufacturers often incorporate sesame oil to enhance the flavor and nutritional profile of their products, meeting consumer demand for healthier options. Sesame oil's moisturizing and antioxidant properties make it a desirable ingredient in cosmetics and skincare products. On the other hand, the food service application segment encompasses the use of sesame oil in restaurants, cafes, catering, and other foodservice establishments. Sesame oil is a crucial ingredient in the preparation of various cuisines, particularly Asian, Middle Eastern, and fusion dishes served in restaurants. Restaurants and foodservice establishments use sesame oil to maintain the authenticity of their dishes, especially in ethnic cuisine. Sesame oil's distinctive nutty flavor and aroma enhance the taste and texture of various dishes, making it an essential ingredient in professional kitchens. The growing popularity of diverse and fusion cuisines in North America has increased the demand for sesame oil in the foodservice industry.



Based on the distribution channel, the North America market is categorized into convenience store, hypermarket/supermarket, direct sales, online and others. Hypermarkets and supermarkets are major distribution channels for sesame oil in North America. These retail giants offer a wide variety of sesame oil brands and types, catering to the general consumer base. Consumers often prefer to purchase sesame oil during their routine grocery shopping trips. Hypermarkets and supermarkets typically stock various brands, including conventional and organic options, providing consumers with choice and convenience. On the other hand, convenience stores are convenient outlets for consumers to buy sesame oil on the go. Consumers often purchase sesame oil from convenience stores for immediate use or to supplement their groceries. The proximity of convenience stores to residential areas and workplaces makes them a convenient option for quick purchases. The online retail segment for sesame oil has witnessed significant growth, driven by the rise of e-commerce platforms. Online shopping provides consumers with the convenience of ordering sesame oil from the comfort of their homes and access to a broader selection of products. Online platforms often offer detailed product information, reviews, and the ability to compare brands, helping consumers make informed choices. Direct sales channels involve manufacturers or producers selling sesame oil products directly to consumers through various methods, including door-to-door sales, farmer's markets, and local events. Some consumers seek out direct sales channels to support local and artisanal sesame oil producers. The online retail segment is expected to continue its growth, driven by consumer convenience, product variety, and the ongoing shift toward e-commerce. Hypermarkets and supermarkets will remain essential distribution channels due to their wide reach.

Recent Product Launches:
•Kadoya USA launched a new line of organic sesame oil products in 2022. The products are certified organic by the USDA and are made from non-GMO sesame seeds. The line includes light, regular, and toasted sesame oil.
•Flavor Full introduced a new line of sesame oil-based personal care products in 2023. The products include a body lotion, a face cream, and a shampoo. The products are made with cold-pressed sesame oil and are said to be moisturizing and anti-aging.
•Dipasa announced plans to build a new sesame oil processing plant in California in 2023. The plant is expected to be completed in 2024 and will have a capacity of 100 million pounds of sesame oil per year.
•Sesame Oil Company launched a new line of flavored sesame oils in 2023. The flavors include ginger, garlic, and chili. The oils are said to be perfect for stir-fries, marinades, and dipping sauces.
•Sesame Republic launched a new line of sesame oil-infused snacks in 2023. The snacks include popcorn, crackers, and pretzels. The oils are said to give the snacks a nutty flavor and a healthy boost.

Considered in this report
•Geography: North America
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•North America Sesame Oil with its value and forecast along with its segments
•Country-wise Sesame Oil market analysis
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

Countries covered in the report
•United States
•Canada
•Mexico

By Nature:
•Conventional
•Organic

By End-User:
•Household
•Industrial
•Food Service

By Distribution Channel:
•Convenience store
•Hypermarket/Supermarket
•Direct Sales
•Others
•Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sesame Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.