Middle East & Africa Plant Based Creamer Market Outlook, 2028

The Middle East and Africa (MEA) region is witnessing a notable transformation in its culinary landscape with the surge of interest in plant-based alternatives. Within this paradigm shift, the plant-based creamer market has emerged as a significant player, reflecting changing consumer preferences and dietary choices. This region, known for its diverse and rich gastronomic heritage, is experiencing a discernible shift towards plant-based creamers, which are finding their way into traditional recipes and contemporary culinary creations alike. The MEA region, characterised by a wide array of cultures and dietary traditions, presents a unique market for plant-based creamers. This shift is driven by various factors, including rising health consciousness, a growing vegan and lactose-intolerant population, and an increased awareness of the environmental impact of food choices. Additionally, as more consumers seek dairy-free alternatives, the demand for plant-based creamers has skyrocketed. This trend is further buoyed by advancements in food technology, which allow for the development of plant-based creamers that closely mimic the taste and texture of their dairy counterparts. The Middle East and Africa (MEA) region is characterised by a rich tapestry of culinary traditions deeply rooted in cultural heritage and historical practices. These traditions have influenced the way plant-based creamers are perceived and incorporated into the local food culture. In many Middle Eastern and North African cuisines, dairy products like milk and cream have long been staples, used in traditional dishes such as creamy sauces, desserts, and beverages like chai and Turkish coffee. These dairy-based recipes have been passed down through generations, reflecting the cultural significance of dairy in these societies. Despite this strong tradition of dairy consumption, a shift is occurring in the MEA region, driven by changing dietary preferences and health considerations. Lactose intolerance is relatively common among some populations, prompting individuals to seek alternatives to dairy products. Plant-based creamers, derived from sources like almonds, oats, and soy, have emerged as suitable replacements, offering a lactose-free option while still providing creaminess and flavour to traditional dishes.

According to the research report, "Middle East and Africa Plant-Based Creamer Market Outlook, 2028," published by Bonafide Research, the Middle East and Africa plant-based creamer market is anticipated to grow 2028. Growing customer concern for their physical and mental well-being is a key factor driving the MEA plant-based creamer market. As plant-based creamers are frequently thought to be lower in saturated fat and devoid of cholesterol, consumers are increasingly looking for healthier alternatives to conventional dairy creamers. The rise of veganism and plant-based diets in the MEA region is another significant driver. As more people adopt these lifestyles for ethical, environmental, and health reasons, the demand for plant-based creamers has surged. This trend is especially strong among younger consumers. A high prevalence of lactose intolerance in some MEA countries is driving the demand for dairy-free alternatives, including plant-based creamers. These products offer a suitable solution for individuals who cannot consume dairy products comfortably. The market for plant-based creamers is seeing a wide range of flavours and alternatives introduced by manufacturers in the MEA region. Customers who are searching for creative and distinctive flavours in their coffee and beverages will find this diversification intriguing. The expansion of retail channels, including supermarkets, hypermarkets, and online grocery stores, has made it easier for consumers to access plant-based creamer products. This increased availability is driving market growth. Furthermore, investments in research and development by both multinational corporations and local players are driving innovation in plant-based creamer formulations, improving taste, texture, and nutritional profiles.

Based on the nature types segment, which includes organic and conventional, Traditional diets in the MEA region often include ingredients like nuts, seeds, and grains, which have long been used to make various creamy dishes and beverages. Conventional plant-based creamers made from these familiar ingredients resonate with consumers' culinary traditions, making them a preferred choice. Conventional plant-based creamers often mimic the creamy texture and rich taste of dairy creamers more closely than their alternative counterparts. MEA consumers, who may have a strong preference for the creamy consistency of traditional dairy products, tend to favour these options for their sensory appeal. The availability and affordability of ingredients used in conventional plant-based creamers, such as almonds, coconut, or sesame seeds, are relatively high in the MEA region. This accessibility encourages consumers to opt for these ingredients in their creamer choices. Some plant-based creamers made from traditional ingredients align better with local cultural and religious dietary restrictions. For instance, almond- or sesame-based creamers are often considered more culturally acceptable than soy-based options. Conventional plant-based creamers are not only used in beverages but also in various culinary applications, including traditional dishes and desserts. Their versatility in cooking applications makes them more appealing to consumers who enjoy preparing and consuming traditional recipes. Cultural and generational influences play a significant role in shaping consumer preferences. Older generations in the MEA region may have grown up with conventional plant-based creamers and passed down their preferences to younger family members.

Form types include powder and liquid. Powdered plant-based creamers have a longer shelf life compared to liquid alternatives. This is especially important in regions where access to refrigeration may be limited or unreliable. Consumers in the MEA can store powdered creamers for extended periods without worrying about spoilage. Powdered creamers are highly portable and convenient for on-the-go consumption. MEA regions often have a bustling street food culture, and powdered creamers can be easily carried and added to coffee or tea at street vendors or outdoor cafes. Creamers that are powdered are made to dissolve quickly in hot liquids like coffee or tea. They are a preferred option for individuals who want their beverages to be free of lumps and clumps because of their speedy dissolvability, which guarantees a smooth and uniform texture. Powdered creamers are often more cost-effective than liquid alternatives. This affordability makes them an attractive option for a wide range of consumers, including those on tighter budgets. In some MEA countries, the use of powdered creamers has become culturally ingrained in traditional tea and coffee preparations. These creamers are seen as an integral part of the local beverage culture, further solidifying their popularity. Based on the distribution channel, these include hypermarkets and supermarkets, convenience stores, e-commerce, and others. The MEA region has witnessed a substantial increase in internet penetration and smartphone usage, especially in urban areas. This has made online shopping more accessible and convenient for consumers. Consumers in the MEA are increasingly embracing online shopping due to its convenience and the availability of a wide range of products. This shift in consumer behaviour has extended to the purchase of plant-based creamers. E-commerce platforms offer a diverse selection of products, including niche and specialty items like plant-based creamers. This availability of options attracts consumers seeking specific dietary preferences. There are some of the top e-commerce stores that offer plant-based creamers in the Middle East and Africa market, including Jumia, Souq, Noon, and many more.

In terms of source types, they include soy milk, almond milk, coconut milk, and others. The MEA region has seen a growing coffee culture, with consumers increasingly enjoying specialty coffee and coffee-based beverages. Almond milk's compatibility with coffee in terms of taste and texture has fueled its demand in coffee shops and homes. Manufacturers and brands have recognised the rising demand for almond milk in MEA and have introduced a variety of almond milk-based creamers to cater to consumer preferences. Almond milk is often perceived as a healthy and nutritious alternative to dairy creamers. It is naturally low in saturated fats and cholesterol, making it appealing to health-conscious consumers in the MEA, where dietary awareness is on the rise. The adoption of plant-based and vegan lifestyles is growing in the MEA, driven by ethical, environmental, and health concerns. Almond milk is a popular choice among vegans and those looking to reduce their dairy consumption, contributing to its market growth. Companies often promote almond milk's health benefits and eco-friendliness, aligning with consumer interests in the MEA regarding sustainable and healthier food choices.



The Middle East and Africa Plant-based creamer market major countries covered in this report include the UAE, Saudi Arabia, and South Africa. In the Middle East and Africa, the UAE contributes with a significant market share. The UAE is a major tourist destination, attracting visitors from around the world. The country's hospitality industry, including hotels and restaurants, has adapted to cater to the dietary preferences of international guests, leading to the inclusion of plant-based creamers on menus. Furthermore, the UAE has a relatively high per capita income, which enables consumers to afford premium and specialty products like plant-based creamers. This economic factor has encouraged the growth of the market in the country. Like many other regions, health and wellness trends are on the rise in the UAE. Consumers are becoming more health-conscious and seeking alternatives to traditional dairy products. Plant-based creamers align with these trends, offering a healthier option. The UAE has seen a surge in coffee culture, with a proliferation of specialty coffee shops and cafes. As coffee consumers seek alternatives to dairy creamers, plant-based options like almond or oat creamers have become increasingly popular. The UAE government has shown interest in promoting sustainability and healthier eating. This has encouraged the availability and promotion of plant-based products, including creamers, in the market.

Considered in this report
• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East and Africa Creamer with its value and forecast along with its segments
• Country-wise Creamer market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United Arab Emirates
• Saudi Arabia
• South Africa

By Nature Type:
• Organic
• Conventional

By Form Type:
• Powder
• Liquid

By Source Type:
• Soy Milk
• Almond Milk
• Coconut Milk
• Others

By Distribution Channel:
• Convenience store
• Hypermarket/Supermarket
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sesame Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.