Rising demand for diverse and nutritious dairy-free options propels the growth of the Asia-Pacific plant-based yogurt market by 2028.
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Increased health consciousness among APAC consumers has resulted in a shift in eating habits. Many consumers were looking for healthier, dairy-free alternatives to traditional yogurt, which contributed to the demand for plant-based products. The relatively high prevalence of lactose intolerance in several APAC nations, combined with a growing awareness of dairy allergies, has spurred the popularity of plant-based yogurt. These goods appealed to people who couldn't consume dairy-based yogurt. The APAC region is culturally varied, with a vast diversity of gastronomic preferences. Manufacturers were producing plant-based yogurt products to suit unique regional tastes and nutritional requirements, such as veganism, vegetarianism, and religious dietary constraints. Traditional plant-based yogurts have long been a part of the culinary legacy of various APAC countries. In India, for instance, "lassi" made with yogurt and plant-based components such as mango or rosewater, has been a family favourite for decades. Because customers are already familiar with the concept of dairy-free yogurt-like beverages, conventional yogurts have laid the groundwork for the acceptance of current plant-based yogurt substitutes. APAC is home to a wide range of religious and dietary customs, which frequently affect eating choices. Plant-based yogurts, for example, are well-received by both vegetarians and vegans in India, where vegetarianism is a widespread dietary choice motivated by religious beliefs. Similarly, in Southeast Asia, where Buddhism is widespread, vegetarian and plant-based cuisine, including yogurt, are preferred. Food is frequently featured in APAC festivals and celebrations. Plant-based yogurt manufacturers profit from these cultural holidays by creating special and festive tastes that correspond to traditional celebrations. This strategy not only responds to cultural sensitivities but also increases sales throughout the holiday season.
According to the research report, “Asia-Pacific Plant-based Yogurt Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow during the forecast period. Veganism is becoming more popular in the Asia-Pacific region. While it can be more difficult to follow a vegan diet in some countries due to cultural traditions that incorporate animal products, there is a growing urban vegan population in Asian cities. Plant-based yogurt is popular among vegans since it adheres to their dietary choices. The ingredients and flavors of APAC countries are different and unique. Locally sourced fruits, spices, and herbs are frequently used by manufacturers in the region to develop plant-based yogurt varieties that appeal to local preferences. Coconut-based yogurt with tropical fruit flavors, for instance, is popular in Southeast Asia, whereas matcha-flavored soy yogurt is popular in Japan. Manufacturers are capitalizing on APAC consumers' broad palates by developing a wide selection of new tastes in plant-based yogurt. These flavors are frequently inspired by regional foods and culinary traditions. Exotic and one-of-a-kind flavors are gaining popularity. In the creation of plant-based yogurt, there is a rising emphasis on using locally produced ingredients. Customers value items that support local farmers and lower the carbon footprint of food production. Manufacturers are emphasizing the utilization of locally sourced ingredients as a marketing point. APAC consumers are becoming more concerned about the nutritional value of their food. To improve digestive health and overall well-being, plant-based yogurt manufacturers are supplementing their products with probiotics, vitamins, and minerals. Functional yogurts are becoming increasingly popular. Busy lives in APAC's urban areas have resulted in an increase in quick and on-the-go snack options. Plant-based yogurt, which is frequently offered in single-serving cups or pouches, fits right in with this trend. It is marketed as a healthy and portable food option.
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