Middle East & Africa Plant-based Butter Market Outlook, 2028

An increasing number of consumers in the Middle East & Africa region are becoming health-conscious and are seeking alternatives to traditional dairy butter, which is high in saturated fat and cholesterol. Plant-based diets, including those incorporating plant-based butter, are associated with a lower risk of chronic diseases, such as heart disease, diabetes, and obesity, making them an attractive choice for health-conscious consumers. Lactose intolerance is relatively common in certain parts of the Middle East & Africa region, particularly among some ethnic groups. Plant-based butter offers a lactose-free alternative for those who cannot digest dairy products. Many religions in the Middle East & Africa region have fasting periods during which followers abstain from animal products. Plant-based butter is a vital ingredient during these times, contributing to its demand. Some cultures in the Middle East & Africa region have long-standing traditions of plant-based diets, driven by religious or historical dietary norms. The Middle East & Africa region boasts a wealth of plant-based ingredients, such as nuts (e.g., almonds, cashews), seeds (e.g., sesame, sunflower), and oils (e.g., olive, argan), which are used in the production of plant-based butter. These locally sourced ingredients support domestic production. Plant-based butter ingredients, like shea butter and argan oil, have been traditionally used for skincare, haircare, and traditional medicine in various Middle East & Africa cultures. The Middle East & Africa region has seen a surge in food startups focusing on plant-based products, leading to the development of innovative plant-based butter products that cater to local tastes and preferences. During cultural and religious festivals in the Middle East & Africa region, plant-based butter substitutes play a crucial role in preparing special dishes and sweets that adhere to dietary restrictions. In some cultures within the Middle East & Africa region, plant-based ingredients like shea butter have been used for their medicinal properties for generations. This tradition further supports the use of plant-based ingredients, including butter, in modern wellness practices. In rural areas, community-based production of plant-based butter ingredients can provide a source of livelihood for local communities, supporting economic development and sustainability.

According to the research report, “Middle East & Africa Plant-Based Butter Market Outlook, 2028” published by Bonafide Research, the Plant-based Butter market is anticipated to grow during the forecast period. The market is seeing an increase in spiced and flavored plant-based butter options, incorporating local herbs, spices, and regional flavors. These varieties cater to consumers looking for unique taste experiences. Consumers are gravitating towards plant-based butter products with clean labels and minimal ingredients. Manufacturers are responding by simplifying ingredient lists and reducing additives, preservatives, and artificial flavors. Some plant-based butter brands are fortifying their products with additional nutrients like vitamins, minerals, and omega-3 fatty acids to meet consumers' nutritional needs. The market is witnessing the emergence of premium plant-based butter brands that emphasize high-quality ingredients, artisanal craftsmanship, and luxury packaging, targeting a discerning consumer base. Plant-based butter is finding its way into baby food products, providing parents with dairy-free options for introducing fats into their infants' diets. The importance of plant-based butter in vegan and vegetarian baking is on the rise. Bakers and home cooks are experimenting with plant-based butter in a wide range of baked goods. The integration of plant-based butter into convenience foods such as frozen meals, ready-to-eat snacks, and pre-packaged sandwiches is simplifying plant-based choices for on-the-go consumers. Environmentally conscious packaging options, such as recyclable and compostable materials, are being explored by plant-based butter brands to reduce their environmental footprint. Plant-based butter is being used in non-alcoholic beverages, such as vegan coffee creamers and plant-based milkshakes, enhancing flavor and texture. Plant-based butter is gaining traction in senior nutrition programs, offering older individuals dairy-free alternatives that align with dietary restrictions and nutritional needs.

Middle East and Africa Plant-based Butter Market based on country the market is segmented into United Arab Emirates, Saudi Arabia and South Africa. South African consumers are increasingly health-conscious, seeking alternatives to traditional dairy products like butter. Plant-based butter is perceived as a healthier choice due to its lower saturated fat content and absence of cholesterol. South Africans are becoming more environmentally aware, and the ethical and sustainable aspects of plant-based diets are resonating with consumers, driving demand for plant-based butter. South Africa has a vibrant vegan and vegetarian community, driven by ethical, environmental, and health considerations. Plant-based butter is a key component of these dietary choices, contributing to its popularity. The South African government has shown interest in promoting plant-based diets and sustainability. This indirect support can foster the growth of the plant-based butter industry. South African cities like Cape Town and Johannesburg have diverse culinary influences, with many restaurants incorporating plant-based butter into international and fusion dishes. South Africa's plant-based butter market is known for its diverse range of ingredients. Manufacturers often use locally sourced ingredients like macadamia nuts, sunflower seeds, and avocado oil to create unique and flavorful plant-based butter products. The country's rich biodiversity contributes to this ingredient diversity. South Africa's plant-based butter market is known for its diverse range of ingredients. Manufacturers often use locally sourced ingredients like macadamia nuts, sunflower seeds, and avocado oil to create unique and flavorful plant-based butter products. The country's rich biodiversity contributes to this ingredient diversity. Rooibos tea is a popular South African beverage. Plant-based butter is used to create dairy-free creamers and spreads that complement the flavors of this indigenous tea.

Middle East and Africa plant-based butter market based on source type the market is divided into soy, almond, oats, coconut and others. Coconut is naturally creamy and has a texture that resembles traditional dairy butter. This inherent creaminess makes coconut an ideal base for plant-based butter products, offering a satisfying mouthfeel and texture. Coconut-based plant-based butter has a mild coconut flavor, which is appealing to consumers who enjoy the taste of coconut in their dishes. It can add a unique tropical twist to both sweet and savory recipes. The adoption of vegan and dairy-free diets has been on the rise in the Middle East & Africa region, driven by ethical, environmental, and health considerations. Coconut-based plant-based butter aligns with these dietary preferences as it is inherently dairy-free and suitable for vegans. Coconut-based plant-based butter is often free from common allergens like dairy, soy, and nuts, making it a safe choice for individuals with various allergies or sensitivities. The Middle East & Africa region has favorable conditions for coconut cultivation in certain areas. This has led to the availability of locally sourced and produced coconut-based plant-based butter products, supporting local agriculture and economies. Brands have actively promoted coconut-based plant-based butter through marketing campaigns highlighting its natural creaminess, flavor, and versatility. In addition, Soy-based plant-based butter is often perceived as a healthier alternative to traditional dairy butter. Soy is a good source of plant-based protein, fiber, vitamins, and minerals. Consumers in the Middle East & Africa region who are conscious of their nutritional intake are drawn to soy-based products. Soy-based plant-based butter is typically free from common allergens like dairy, nuts, and gluten. This makes it an appealing option for individuals with food allergies or sensitivities. Soy-based plant-based butter is versatile and can be used in various culinary applications, including baking, sautéing, roasting, and as a spread. Its texture and performance closely resemble traditional dairy butter.

The MEA region is known for its diverse culinary traditions, spanning various countries and cultures. Flavored plant-based butter products can be adapted to suit these diverse tastes, making them appealing to a wide range of consumers. Flavored plant-based butter offers consumers a variety of exciting and bold flavors, ranging from herbs and spices to sweet and savory combinations. This appeal to consumers who seek adventurous and unique taste experiences. Flavored plant-based butter often incorporates popular local and regional spices, herbs, and seasonings. This inclusion enhances the product's cultural appeal and familiarity. Flavored plant-based butter is ideal for spreading on bread, crackers, and snacks. It can be used as a dip or spread, making it a popular choice for quick and easy appetizers. Flavored plant-based butter serves as a versatile ingredient in both sweet and savory recipes. It can be used in baking, cooking, and as a topping for vegetables, grains, and protein dishes. In addition, E-commerce stores provide convenience to consumers who prefer to shop from the comfort of their homes. This convenience extends to purchasing plant-based butter, eliminating the need to visit physical stores. E-commerce platforms offer a vast selection of plant-based butter brands, flavors, and varieties from around the world. This extensive product range allows consumers to explore and try different options that may not be available in local physical stores. E-commerce stores have the ability to reach consumers in remote or less urbanized areas where physical retail stores might be scarce. This extended reach allows consumers in various regions of the MEA to access plant-based butter products. Some e-commerce platforms offer subscription services for plant-based butter products, ensuring a steady supply of these items to consumers' doorsteps. This subscription model is convenient and can help drive repeat purchases.



Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Plant-based Butter market Outlook with its value and forecast along with its segments
• Country-wise Plant-based Butter market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• United Arab Emirates
• Saudi Arabia
• South Africa

By Source Type
• Soy
• Almond
• Oats
• Coconut
• Others

By Flavour Type
• Flavoured
• Plain

By Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Essential Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.