Middle East & Africa Plant-based Bars Market Outlook, 2028

In a region known for its diverse culinary heritage, the Middle East & Africa has been witnessing a quiet culinary revolution. While traditional dishes like falafel, hummus, and couscous have long been a staple, there's a new player in town – the plant-based bar. This unassuming snack is making waves in Middle East & Africa markets, blending local flavors with global health and sustainability trends. The history of plant-based bars in the Middle East & Africa is a relatively recent development, largely influenced by global trends in health and wellness, as well as a growing awareness of sustainability and ethical considerations. While these regions have a rich culinary tradition that includes many plant-based dishes, the concept of packaged, convenient plant-based bars has gained prominence more recently. Middle Eastern and African cuisines have a long history of plant-based foods. Dishes like falafel, hummus, tabbouleh, and various vegetable-based stews and bread have been consumed for centuries. These traditional foods often form the basis for modern plant-based bar ingredients. In the late 20th and early 21st centuries, global health and wellness trends began to influence dietary choices in the Middle East & Africa. Consumers in these regions, like elsewhere in the world, started looking for healthier and more nutritious snack options. The adoption of vegan and vegetarian diets has been on the rise worldwide, including in the Middle East & Africa. As more people embraced these dietary lifestyles, the demand for plant-based snacks and on-the-go options grew. One key aspect of the history of plant-based bars in these regions is the adaptation of flavors and ingredients to local tastes and preferences. Companies have worked to incorporate traditional Middle Eastern and African flavors into their products, making them more appealing to the local consumer base. As the world embraced health and wellness as a way of life, Middle East & Africa joined the journey. Consumers in the region, like their global counterparts, started demanding healthier and more nutritious snack options. Plant-based bars, loaded with natural ingredients, stepped in to meet this demand. They offer a guilt-free snacking experience, often gluten-free, and with no added sugars or artificial additives. The Middle East & Africa, historically known for its carnivorous delights, is also witnessing a surge in vegan and vegetarian diets. People are opting for plant-based lifestyles, seeking the benefits of reduced environmental impact and improved health. Plant-based bars serve as a convenient source of essential nutrients for those choosing these diets.

According to the research report, “Middle East & Africa Plant-based Bars Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow during the forecast period. As environmental concerns gained global attention, more people in the Middle East & Africa became aware of the environmental impact of their food choices. Plant-based diets and products align with sustainability goals, further boosting the popularity of plant-based bars. In recent years, the Middle East & Africa plant-based bar market has experienced significant growth. This growth is driven not only by local demand but also by global health and wellness trends, increased availability of plant-based ingredients, and the efforts of both multinational and regional companies to cater to this market. Regulatory bodies in some Middle Eastern and African countries have also taken steps to support and regulate the plant-based food industry. This has helped provide a more stable and favorable environment for the growth of plant-based bars. Middle East & Africa is home to diverse religious communities with specific dietary restrictions. For example, Muslims may observe halal dietary laws, and plant-based bars that meet halal requirements provide a convenient snack option for them. Similarly, plant-based bars are often suitable for kosher diets observed by some Jewish communities in the region. Middle East & Africa has a significant Muslim population, and fasting during the holy month of Ramadan is a common practice. Plant-based bars can serve as a nutritious and convenient option for breaking the fast (Iftar) or providing energy for pre-dawn meals (Suhoor) during this period. The Middle East & Africa region, like many others, faces health challenges such as obesity, diabetes, and heart disease. Plant-based bars are often perceived as a healthier alternative to sugary or fried snacks, making them an appealing choice for individuals looking to manage or prevent these health conditions. During festive occasions and celebrations, Middle East & Africa consumers often enjoy traditional sweets and desserts. Plant-based bars, incorporating local flavors and ingredients, offer a healthier alternative for those who want to celebrate while maintaining their dietary choices. Some countries in the Middle East & Africa region are experiencing an increase in obesity rates, particularly among children and adolescents. Plant-based bars are positioned as a nutritious and satisfying snack option for individuals and families looking to combat obesity and maintain a healthy weight.

Several countries in the Middle East & Africa (Middle East & Africa) are experiencing growth in the plant-based bar market, driven by changing consumer preferences, health awareness, and a desire for sustainable and ethical food choices. The UAE, particularly Dubai and Abu Dhabi, has seen significant growth in the plant-based food sector. The country is known for its diverse culinary scene, and plant-based bars are gaining popularity among health-conscious consumers, tourists, and expatriates. The UAE government has also been supportive of sustainable and healthy food initiatives. South Africa has a growing plant-based food market, driven by consumer demand for healthier and more sustainable options. Plant-based bars are becoming increasingly available in supermarkets, health food stores, and online platforms, appealing to a broad range of consumers. Among rest of the Middle East & Africa region, Israel has a thriving plant-based food industry and is considered a leader in this sector. Israeli companies have developed innovative plant-based products, including bars that cater to both domestic and international markets. The country's emphasis on research and development has contributed to its prominence in the industry. Morocco is known for its rich culinary tradition, which often includes plant-based dishes. In recent years, there has been a growing interest in healthier and more sustainable food options. Plant-based bars, incorporating local flavors and ingredients, are finding a place in the Moroccan market. Nigeria's growing middle class and urbanization have led to an increased interest in health and wellness. Plant-based bars are becoming more accessible in cities like Lagos and Abuja, catering to health-conscious consumers.

People in the Middle East & Africa (Middle East & Africa) purchase plant-based bars through various channels, depending on factors such as convenience, availability, and personal preferences. Supermarkets and hypermarkets are popular retail destinations for purchasing plant-based bars. These stores typically offer a wide variety of brands and flavors, making it convenient for consumers to browse and choose their preferred products. Specialized health food stores or organic markets often stock plant-based bars. These stores cater to health-conscious consumers looking for specific dietary options, including plant-based snacks. However, the e-commerce sector has grown significantly in Middle East & Africa, providing consumers with the convenience of purchasing plant-based bars online. Websites, apps, and online marketplaces offer a wide selection of products, and consumers can place orders for delivery to their doorstep. Convenience stores, commonly found in urban areas, offer a quick and convenient option for purchasing plant-based bars. These stores are ideal for on-the-go purchases. Some specialty retailers and boutique shops may focus on health and wellness products, including plant-based bars. These stores often curate a selection of premium and niche brands. Also, in some Middle East & Africa regions, farmers' markets and local artisanal markets feature handmade or locally produced plant-based bars. This allows consumers to support local businesses and purchase products with a more personal touch.

Dates are a popular ingredient in plant-based bars in Middle East & Africa, and they have cultural and religious significance in the region. Date bars are not only nutritious but also hold cultural value as a traditional snack during Ramadan and other celebrations. Many plant-based bars produced in Middle East & Africa countries seek halal and kosher certifications to cater to consumers with specific dietary preferences and religious requirements. This certification ensures that the products meet Islamic or Jewish dietary laws. Some plant-based bar manufacturers in Middle East & Africa prioritize sustainable sourcing of ingredients, such as nuts, seeds, and grains, to support local farmers and minimize their environmental impact. Middle East & Africa offers a wide variety of plant-based ingredients, including figs, pomegranates, dates, almonds, and pistachios. These local ingredients are often incorporated into plant-based bars, adding unique flavors and textures. Middle East & Africa plant-based bar producers have identified export opportunities to international markets. Products with unique regional flavors and ingredients have the potential to captivate global consumers seeking new taste experiences. Influencers and wellness bloggers in Middle East & Africa use social media platforms to share plant-based recipes and snack recommendations, contributing to the popularity of plant-based bars. Plant-based bars experience a surge in demand during the holy month of Ramadan. Many Muslims break their fast with dates and water, and plant-based date bars are a popular choice for this purpose due to their nutritious and energizing qualities. While international brands are prevalent in the Middle East & Africa plant-based bar market, there's also a growing presence of homegrown brands that focus on using local ingredients and flavors, contributing to the development of a regional plant-based food industry.



Recent Product Launches:
• August 2023: Pure Harvest, a UAE-based plant-based food company, launched its new line of plant-based protein bars in the UAE and Saudi Arabia. The bars are made with pea protein, oats, nuts, and seeds.
• July 2023: Bounce, a South African snack company, launched its new line of plant-based protein bars in South Africa. The bars are made with pea protein, oats, nuts, and seeds.
• June 2023: NutriWell, a UAE-based health and wellness company, launched its new line of plant-based protein bars in the UAE. The bars are made with pea protein, oats, nuts, and seeds.
• May 2023: Kind, an American snack company, launched its new line of plant-based protein bars in the UAE and Saudi Arabia. The bars are made with pea protein, nuts, fruits, and seeds.
• April 2023: RXBAR, an American snack company, launched its new line of plant-based protein bars in the UAE and Saudi Arabia. The bars are made with pea protein, dates, nuts, and oats.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Plant-based Bars with its value and forecast along with its segments
• Country-wise Plant-based Bars market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type
• Protein Bars
• Energy Bars
• Cereal Bars
• Fruit and Nuts Bars
• Others

By Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Plant-based Bars industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.