Middle East & Africa Plant Based Mayonnaise and Salad Dressing Market Outlook, 2028

The Middle East & Africa region is known for its diverse culinary traditions, which vary from one country to another. While some Middle Eastern and African cuisines feature salads and dressings as essential components, others have unique dishes and flavor profiles that may incorporate these condiments. Salads play a significant role in the Middle Eastern diet. Traditional salads like tabbouleh, fattoush, and Israeli salad are made with fresh vegetables and herbs and often include dressing made from ingredients like tahini, yogurt, or olive oil. Plant-based dressings are seen as natural extensions of these culinary traditions. Health and wellness have gained importance in the Middle East & Africa region, leading to an increased interest in healthier eating habits. Plant-based mayonnaise and salad dressings are perceived as healthier alternatives to their traditional counterparts, aligning with these wellness goals. Religious dietary restrictions, particularly in Muslim-majority countries, have contributed to the demand for plant-based options. Plant-based condiments are often considered halal and suitable for consumption by people following Islamic dietary laws. The Middle East & Africa region has seen a growing vegan and vegetarian community. Plant-based mayonnaise and salad dressings are essential staples for individuals adhering to plant-based diets, and these communities are driving demand for these products. The Middle East & Africa region offers a rich array of plant-based ingredients, such as tahini, chickpeas, pomegranates, and various herbs and spices. These ingredients are often used in both traditional and modern plant-based condiment formulations. Food festivals and events across the Middle East & Africa region often feature plant-based options, including salads and dressings. These events introduce consumers to the flavors and versatility of plant-based condiments. Healthcare facilities, schools, and institutions are increasingly incorporating plant-based options, including condiments, into their menus to promote healthier eating choices and cater to individuals with dietary restrictions.

According to the research report, “Middle East & Africa Plant-Based Mayonnaise and Salad Dressing Market Outlook, 2028” published by Bonafide Research, the middle East & Africa Plant-based Mayonnaise and Salad Dressing market is anticipated to grow by the upcoming timeframe. Consumers in the Middle East & Africa region are increasingly concerned about their health and are seeking healthier dietary choices. Plant-based mayonnaise and salad dressings, which are often lower in saturated fats and cholesterol, align with these health-conscious preferences. Consumers in the Middle East & Africa region are increasingly concerned about their health and are seeking healthier dietary choices. Plant-based mayonnaise and salad dressings, which are often lower in saturated fats and cholesterol, align with these health-conscious preferences. The foodservice industry in the Middle East & Africa region is incorporating plant-based mayonnaise and salad dressings into their menus. This includes fast-food chains, cafes, and fine dining establishments, making plant-based options more accessible to consumers. Brands are exploring sustainable and eco-friendly packaging solutions, such as recyclable bottles and jars, to align with consumer demands for environmentally responsible products. Manufacturers are introducing single-serve and portable packaging formats, such as sachets or mini-bottles, to cater to busy lifestyles and encourage on-the-go consumption. Some plant-based condiments are fortified with functional ingredients like omega-3 fatty acids, vitamins, or probiotics, capitalizing on consumer interest in functional foods and nutritional benefits.

According to the report based on country the market is divided into United Arab Emirates, Saudi Arabia and South Africa. Saudi Arabia has witnessed a growing awareness of health and wellness among its population. Consumers are increasingly seeking healthier dietary choices, including plant-based alternatives to traditional condiments. Plant-based mayonnaise and salad dressings align with this health-conscious trend as they are often perceived as lower in saturated fats and cholesterol. The Kingdom of Saudi Arabia has experienced a notable rise in the number of individuals adopting vegan and vegetarian lifestyles. Plant-based condiments are essential components of these diets, driving the demand for such products. Saudi Arabia is home to Islam's two holiest cities, Mecca and Medina, and many of its residents adhere to Islamic dietary laws. Plant-based condiments are often considered halal, making them suitable for consumption by a wide range of consumers following Islamic dietary restrictions. Saudi Arabia's culinary landscape is evolving rapidly, with chefs and food entrepreneurs experimenting with plant-based ingredients to create innovative dishes. Plant-based mayonnaise and salad dressings are featured in modern interpretations of traditional Saudi and international cuisines. Plant-based condiment brands often tailor their products to suit regional tastes, incorporating traditional Saudi flavors and spices, making them culturally relevant.

Based on distribution channel the market is divided into Hypermarkets and Supermarkets, Convenience Stores, E-Commerce and Others. Convenience stores cater to consumers who are looking for grab-and-go options. Plant-based mayonnaise and salad dressings are convenient choices for consumers who want to enhance the flavor of their meals or salads while on the move. Rapid urbanization in many Middle East & Africa countries has led to busy and fast-paced lifestyles. Convenience stores are strategically located in urban areas, making them easily accessible to consumers with limited time for grocery shopping. As a result, consumers are more likely to purchase plant-based condiments at these stores for quick and easy meal solutions. Many convenience stores in the Middle East & Africa region operate 24/7 or have extended operating hours. This means that consumers can purchase plant-based condiments at any time, enhancing their accessibility and convenience. Convenience stores stock a wide range of products, including snacks, sandwiches, and salads, which can be complemented with plant-based mayonnaise and salad dressings. Consumers have the option to choose from different brands and flavors while shopping at these stores. The layout of convenience stores is designed for quick and hassle-free shopping. Consumers can find plant-based condiments easily without the need for extensive searching, saving time during their shopping trips. The Middle East & Africa region is witnessing the emergence of a snacking culture where consumers prefer smaller, more frequent meals throughout the day. Plant-based condiments are often used to enhance the taste of snacks, such as vegetable sticks or pita chips, making them a popular choice in convenience stores.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Middle East & Africa
• Plant-based Mayonnaise and Salad Dressing market Outlook with its value and forecast along with its segments
• Country-wise Plant-based Mayonnaise and Salad Dressing market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Product Type
• Plant-based Mayonnaise
• Plant-based Salad Dressing

By Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Plant-based Mayonnaise and Salad Dressing industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.