Global Reusable Water Bottle Market Outlook, 2028

Reusable water bottles are becoming more and more popular among consumers everywhere, especially in homes, offices, and schools. These reusable bottles lessen the amount of plastic that ends up in landfills, which is what mostly contaminates groundwater. Also, the usage of reusable water bottles is being encouraged by rising awareness of the negative environmental effects of non-disposable and single-use plastic bottles as well as a major rise in the amount of plastic garbage in seas and landfills. Governments around the world are taking steps to discourage the use of single-use plastic water bottles and encourage the use of reusable bottles made of glass, metal, and other environmentally benign and secure materials. For instance, the prohibition on single-use plastic water bottles in Australia, Canada, the United States, and some Indian states have created new growth opportunities for reusable bottles. The quality of reusable water bottles is higher than that of disposable ones, they are less cumbersome to carry, and they permit improved hygiene and content safety. Additionally, a growing number of individuals are purchasing reusable water bottles for use in sports, travel, and everyday life, assisting major players in achieving their objectives and supporting market expansion. In addition, rising investments by market participants in the creation of eco-friendly water bottles and rising demand for smart reusable water bottles are anticipated to boost the growth of the global market for reusable water bottles in the foreseeable future. Additionally, increasing the production of reusable bottle which uses UV light to eliminate harmful bacteria and has the ability to cleanse water is propelling more demand of the product. This is because consumers are now highly conscious of their health and wants to avoid harmful water or food sources that could later hamper their health.

According to the research report, “Global Reusable Water Bottle Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross USD 12 Billion by 2028, increasing from USD 9.17 Billion in 2022. The market is expected to grow with 5.03% CAGR by 2023-28. Reusable water bottles can be used for more than just carrying liquids - they also hold glass, silicone, and stainless steel items. Reusable bottles have become a staple in schools, workplaces, gyms, and on treks. This is due to the increasing need to dispose of single-use plastic bottles in landfills or illegal dumping near water-bodies as well as the increase in plastic pollution caused by these factors. Reusable water bottles are more durable and easy to transport. They also offer improved hygiene and safety than disposable options. Reusable bottles have become increasingly visible and available in outlets such as specialty shops, hypermarkets, supermarkets, convenience stores, online and offline. Customers tend to favor copper and stainless steel over other materials due to their strength, resistance to contamination, and ability to keep liquid hotter or colder for extended periods of time. Reusable water bottles are becoming more and more popular for every day, travel, and sports use. This is fuelling the reusable water bottle market growth and helping major players achieve their objectives. Climate change has become a global imminent threat to the existence of human civilization and this sense of urgency has led to the adoption of big and bold sustainability initiatives across the world. Increasing plastic waste is polluting the whole environmental ecosystem and disrupting its natural working, which has caused serious implications for global climatic conditions. To mitigate the risks governments and multinational corporations are adopting big sustainability initiatives that are aimed at the reduction of plastic waste. Plastic bottles for water are a huge source of single-use plastic waste and many companies are taking initiatives to promote the use of refillable water bottles and eliminate the use of plastic bottles, which is expected to benefit market potential in the long run. Deliveroo Qatar, an online food delivery company has introduced a new initiative in which the company is distributing reusable water bottles to its agency riders. The initiative is a part of the company’s Environmental, Social, and Governance (ESG) strategy to reduce waste.

The Asia Pacific is the major dominating region in the reusable water bottle market and is estimated to continue its dominance during the forecast period 2023-28.

Asia Pacific is home to a significant portion of the world's population, including densely populated countries like China and India. With more people, there is a higher demand for consumer goods, including reusable water bottles. Many countries in Asia Pacific have experienced rapid urbanization and an increase in disposable income. Urban consumers are more likely to adopt environmentally friendly products and lifestyle choices, including reusable water bottles. Growing environmental concerns in the region have driven consumers to seek eco-friendly alternatives, including reusable water bottles, as a way to reduce plastic waste and lower their carbon footprint. Several governments in the Asia Pacific region have implemented policies and regulations aimed at reducing plastic waste. These measures often include incentives for using reusable products, further encouraging the adoption of reusable water bottles. Asia Pacific is a major manufacturing hub for consumer goods, including reusable water bottles. This allows for a wide variety of products at different price points, catering to diverse consumer preferences. With a rising focus on health and wellness, many consumers in Asia Pacific are adopting healthier lifestyles, which often include carrying water with them throughout the day. This trend has driven the demand for reusable water bottles. Companies in the region have been innovative in terms of bottle design, materials, and marketing strategies. This has attracted consumers looking for stylish and functional reusable bottles. The growth of e-commerce platforms in Asia Pacific has made it easier for consumers to access a wide range of reusable water bottles and make informed choices online.



The plastic material type segment dominated the market with a revenue share of around 40% in 2022. This is attributed to the low cost of manufacturing by producers.

Plastic materials, particularly high-quality and durable plastics like Tritan™ or Eastman BPA-free plastics, have been leading in the reusable water bottle market. Many plastic water bottles are designed to be incredibly durable and long-lasting. They can withstand rough handling, falls, and outdoor activities without breaking or shattering, making them suitable for various lifestyles, including sports and outdoor adventures. Plastic bottles are generally lighter than their counterparts made from materials like stainless steel or glass. This lightweight characteristic makes them more convenient for on-the-go use, as they are easier to carry and transport. Plastic water bottles are often more affordable than alternatives like stainless steel or glass. This lower price point makes them accessible to a broader range of consumers, including students, budget-conscious individuals, and families. Plastic allows for various design options, including different shapes, colors, and branding opportunities. Many companies offer personalized or branded plastic water bottles, catering to consumer preferences and promotional needs. Some plastic bottles feature double-wall insulation, which helps keep beverages hot or cold for an extended period. This feature appeals to consumers who want their drinks at the desired temperature throughout the day. Concerns about Bisphenol-A (BPA) in plastic bottles led to the development of BPA-free plastics. These materials address health and safety concerns, making plastic water bottles a safer choice for consumers. Plastic bottles are generally easy to clean and maintain. Many are dishwasher safe, which simplifies the cleaning process. Plastic bottles can withstand impact better than glass or stainless steel bottles. This resilience is essential for consumers who may use their bottles in rugged or outdoor environments. The plastics industry continues to innovate, developing new materials and technologies to improve the performance, safety, and environmental impact of plastic bottles. This ongoing innovation keeps plastic at the forefront of the market.

Based on the types, plain water bottles are typically more affordable than insulated counterparts and this affordability makes them accessible to a broader range of consumers, including students, budget-conscious individuals, and families.

Many people are looking for a simple and cost-effective way to stay hydrated. Plain water bottles are usually lighter than insulated bottles. This lightweight nature makes them more convenient for everyday use and on-the-go hydration. They are easy to carry, especially when people are traveling, commuting, or exercising. Some consumers prefer the simplicity of plain water bottles. They are easy to clean, have fewer parts, and are less prone to wear and tear. Simplicity can be a selling point for individuals who value ease of use. Plain water bottles come in a wide variety of materials, shapes, sizes, and designs. This variety allows consumers to choose a bottle that suits their specific preferences, whether it's for carrying to work, school, the gym, or other activities. Some consumers may prefer plain water bottles because they are often made from materials like BPA-free plastics, which are considered safer and have a lower environmental impact than some other materials. People who prioritize eco-friendly options may opt for non-insulated bottles made from sustainable materials. Plain water bottles are versatile and can be used for various beverages, not just water. People can use them for carrying juices, sports drinks, and other liquids, which may not require insulation. Some individuals find it easier to track their water consumption when using plain water bottles because they can visually see the liquid level inside. This can be especially helpful for those who have specific hydration goals. For light exercise routines or short trips, people may not require the added insulation of their water bottles. Plain bottles can effectively serve this purpose without the need for extra insulation. Plain water bottles are generally easier to store than insulated bottles, which can be bulkier. This is important for people with limited storage space at home, in their bags, or in their gym lockers.

The supermarkets and hypermarkets dominated the market in 2022 owing to the rising popularity of this channel for shopping among consumers due to a large variety of product availability under one roof and influential layout motivates consumers to purchase products from these stores.

Supermarkets and hypermarkets dominate the reusable water bottles market due to customers are encouraged to purchase goods from these stores by the availability of a large selection of products under one roof and strategic planning. In addition, Customers are driven to pick this sales channel by customer-focused shop availability that helps them make the best product choices and purchase the item more quickly than waiting for delivery as is the case with online purchases. As a result, manufacturers are concentrating on offering reusable water bottles through supermarkets and hypermarkets sales channel. Customers are also compelled to buy products from these stores because of the stores' influential layout. The availability of a store associate who can assist customers in selecting the appropriate products and the option to purchase the item immediately rather than waiting for its delivery, as is the case with online shopping, are also significant reasons why customers choose this method of sales. The online distribution channel market is anticipated to expand at a steady CAGR over the forecast period. Increased e-commerce and smart device adoption, together with simple payment methods and promotional offers, are driving this market's expansion. Several producers use this route of distribution due to the simplicity of selling reusable bottles through custom logo printing. Manufacturers are offering their products through online channels due to consumers' growing demand for online purchasing in order to access a larger consumer base.

The surge in demand for water bottles in individuals for everyday use is anticipated to supplement the sales of reusable water bottles during the forecast period.

Increasing global awareness of plastic pollution and its detrimental effects on the environment has encouraged people to make more sustainable choices. Reusable water bottles are seen as a way to reduce plastic waste, as they can replace single-use plastic bottles. Over time, using a reusable water bottle is more cost-effective than constantly buying bottled water. People are realizing that investing in a quality reusable bottle can lead to significant savings in the long run. Having a reusable water bottle on hand makes it easy to stay hydrated throughout the day, whether at work, school, or while running errands. It eliminates the need to purchase single-use bottles or find water fountains. As people become more health-conscious, they are more likely to carry water with them and prioritize hydration. Reusable bottles make it convenient to maintain a healthy hydration routine. Many businesses and organizations are using branded reusable water bottles as promotional items and corporate giveaways. This practice not only reduces the use of single-use plastics but also promotes the adoption of reusable bottles among employees and customers. Many public places, including airports, schools, and parks, now offer water refill stations or bottle-filling stations. These encourage people to carry reusable bottles and refill them conveniently. Social media and influencers play a role in promoting sustainability and eco-friendly habits. Many individuals are inspired to adopt reusable bottles as part of a more environmentally conscious lifestyle.

Market Drivers

• Environmental Concerns: Heightened environmental awareness, fueled by media coverage of plastic pollution and climate change, has led consumers to seek sustainable alternatives. Reusable water bottles, often made from eco-friendly materials like stainless steel, glass, and recycled plastics, are seen as a responsible choice to reduce single-use plastic waste. The desire to minimize one's ecological footprint is a significant driver of market growth.

• Health and Wellness Trends: The global focus on health and well-being has spurred the demand for reusable water bottles. Consumers are increasingly health-conscious and prioritize hydration as a key component of a healthy lifestyle. The convenience of carrying a reusable bottle encourages regular water intake and promotes fitness activities, aligning with these wellness trends.

• Government Initiatives and Regulations: Governments worldwide are taking steps to combat plastic pollution and promote sustainability. Legislation banning or taxing single-use plastics, coupled with campaigns to encourage reusable alternatives, have been instrumental in boosting the reusable water bottle market. These regulatory actions create a more favorable market environment by increasing consumer awareness and incentivizing businesses to offer eco-friendly options.

Market Challenges

• Competition from Single-Use Bottles: The widespread availability and affordability of single-use plastic bottles pose a significant challenge to the reusable water bottle market. Despite growing environmental consciousness, many consumers still opt for the convenience of disposable bottles, particularly in regions with limited access to clean drinking water or recycling infrastructure.

• Product Durability and Hygiene Concerns: The durability of reusable bottles can vary widely depending on the material and design. Some consumers worry about the longevity of their investment and may have concerns about cleanliness, especially in bottles with intricate designs or hard-to-reach areas. Addressing these durability and hygiene issues is crucial for maintaining consumer trust and market growth.

• Supply Chain and Production Costs: Manufacturing reusable water bottles with high-quality, sustainable materials can be more costly than producing single-use plastic bottles. Managing the supply chain, including sourcing eco-friendly materials, can be complex. Maintaining competitive pricing while adhering to sustainability standards can be a challenge for manufacturers.

Market Trends

• Customization and Personalization: Brands are capitalizing on the desire for unique products by offering customizable and personalized reusable water bottles. Consumers can choose from a wide range of designs, colors, and sizes to match their personal style and preferences. This trend not only appeals to individuality but also creates a sense of ownership and attachment to the product.

• Smart and Innovative Features: The integration of technology into reusable water bottles is gaining traction. Smart bottles equipped with features like hydration tracking, temperature control, and Bluetooth connectivity are appealing to tech-savvy consumers. These innovations enhance the user experience and provide valuable health-related data.

• Sustainable Materials: Eco-friendly materials such as stainless steel, glass, bamboo, and biodegradable plastics are increasingly popular choices for reusable bottle construction. Brands are actively promoting these materials to align with environmentally conscious consumers who prioritize sustainability in their purchasing decisions.

Covid-19 Impacts

The COVID-19 pandemic had a significant impact on the global reusable water bottle market. In the early days of the pandemic, there were concerns that reusable water bottles could spread the virus. This led to a decline in sales of reusable water bottles and an increase in sales of single-use plastic water bottles. However, as more information about the virus became available, it became clear that reusable water bottles could be used safely if they were properly cleaned and sanitized. This led to a rebound in sales of reusable water bottles in the second half of 2020 and in 2021. Overall, the COVID-19 pandemic had a negative impact on the global reusable water bottle market in the short term. However, the long-term outlook for the market is positive due to growing awareness of the environmental benefits of reusable water bottles and the increasing popularity of healthy living.

Competitive Landscape

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Reusable Water Bottle market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Reusable Water Bottle Industry must offer cost-effective items. Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Reusable Water Bottle Industry to benefit clients and increase the market sector. In recent years, the Reusable Water Bottle Industry has offered some of the most significant advantages to medicine. Major players in the Reusable Water Bottle market, including Tupperware Brands Corporation, SIGG Switzerland AG, GmbH, CamelBak Products, LLC, Klean Kanteen, Contigo, Aquasana Inc., Hydaway, Nalgene, and S’well, are attempting to increase market demand by investing in research and development operations.

Key Developments

• On November 17, 2022, AQUAME a Melbourne-based startup launched a pathbreaking smart Aquame water bottle that tracks the daily water intake and monitors a person’s hydration. This company created an app that makes it easy for the user to set their water intake and monitor their status.

• On December 6, 2022, Cove partnered with Erewhon to launch the world’s first biodegradable water bottles. Cove bottles are biodegradable, plastic-free, non-toxic, and compostable and are made with a sustainability-sourced, naturally occurring biopolymer called PHA.

• The MOO Water Bottle was introduced in September 2021 by digital print and design company MOO Inc. to assist them in expanding the brand into the premium market. The company sells its line of water bottles all over the United States. They come in a lot of different colors and can be branded in a lot of different ways.

• In February 2021, Hydaway launched a new version of its collapsible bottle that fits in the pocket. It is available in two sizes, 25 ounces and 17 ounces, and features a standard cap lid and a useful spout lid. The bottle is made from BPA-free plastic and silicone.

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global Reusable Water Bottle market with its value and forecast along with its segments
• Regional & Country-wise Water Bottle market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Material Type

• Metal
• Plastic
• Glass
• Silicone

By product type

• Plain
• Insulated

By Primary usage

• Everyday
• Sports
• Travel
• Other Utilities

By Distribution Network

• Hyper/Supermarket
• Independent Stores
• Online Sales
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Reusable Water Bottle industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.