Global Mixer, Juicer and Grinder Market Overview, 2023-28

In the bustling kitchens of homes worldwide, the harmonious trio of mixer, juicer, and grinder appliances reigns supreme, orchestrating a symphony of flavors and culinary delights. These ingenious contraptions are transforming raw ingredients into masterpieces that tantalize the taste buds and nourish the body. Across continents and cultures, the clinking of stainless steel jars and the whirring of blades in these appliances echo a shared appreciation for the art of cooking. The mixer, with its array of speed settings and a multitude of attachments, is the virtuoso conductor, effortlessly blending and mixing ingredients to create creamy batters, silky smoothies, and decadent sauces. It's the reliable for crafting everything from airy cake dough’s to hearty bread recipes, providing a canvas for culinary creativity. Beside it stands the juicer, a virtuoso in its own right, extracting the pure essence of fruits and vegetables with precision. It conjures vibrant elixirs of health and vitality, from the zesty tang of citrus juices to the lush green hues of kale smoothies. With every press and squeeze, it delivers liquid vitality that nourishes the body and invigorates the spirit. Completing this culinary ensemble is the grinder, the master of transformation, converting whole spices into fragrant powders, coffee beans into aromatic brews, and nuts into velvety butter. Its ability to unlock the potent flavors and aromas within these ingredients elevates ordinary dishes to gourmet experiences, transporting the senses to distant lands with each whiff and taste. This global trio of appliances has transcended the boundaries of culture and geography, becoming essential companions in kitchens across the world. They embody the universal language of food, bridging gaps and connecting people through shared culinary experiences. From the bustling streets of India, where the mixer grinds spices for aromatic curries, to the sunny orchards of California, where the juicer extracts the essence of ripe citrus fruits, and to the cozy cafes of Italy, where the grinder churns coffee beans into rich espresso, these appliances unite us in our love for good food and great company.

According to the research report "Global Mixer Juicer Grinder Market Overview, 2028," published by Bonafide Research, the Global market was valued at USD 13.96 Billion in 2022, and is anticipated to reach at more than USD 19 Billion by 2028 with the grow of 5.38%. The market for mixers, juicers, and grinders is expanding dramatically on a global scale right now due to a variety of factors that have altered the competitive environment. The constant flow of new technological and product design improvements is one of the main forces behind this expansion. In order to meet consumers' changing demands and tastes, manufacturers are continually working to provide more effective and user-friendly appliances. These inventions have paved the way for the development of multipurpose kitchen appliances that can not only mix, juice, and grind, but also carry out a variety of other culinary chores, increasing their versatility and usefulness. The development of premium items is another important component that significantly contributes to the market's growth. Consumers are becoming more and more eager to spend money on high-end appliances that provide dependability, excellent performance, and a variety of cutting-edge features. Premium mixer, juicer, and grinder businesses have benefited from this demand by meeting and even exceeding customer expectations with their goods, resulting in increased sales and market expansion. Another important aspect driving the growth of this market is adaptability. Consumers look for appliances that may easily fit into their daily routines as lifestyles get busier and more hurried. Manufacturers of mixers, juicers, and grinders have responded by creating equipment that is not only effective but also flexible enough to meet a variety of cooking and beverage preparation demands. These kitchen tools are now a need for everything from blending materials for baking to preparing a healthy morning smoothie, flavorful meal, or flavorful dinnertime. The demand for juicers and mixers has also increased as a result of shifting dietary habits and growing knowledge of the health advantages of fresh, home-cooked meals.

The mixer juicer grinder market is categorized into five distinct regions based on geography, namely North America, Europe, Asia Pacific, South America, and the Middle East & Africa. As of the year 2022, the Asia Pacific region stands out as the dominant force in this market segment. The Asia Pacific region is home to some of the world's most populous countries, such as India and China, where these kitchen appliances are considered essential for daily cooking needs. The burgeoning middle-class population in these countries, coupled with the increasing urbanization and disposable incomes, has fuelled the demand for mixer juicer grinders. The cultural preferences in this region, which often involve the preparation of freshly ground spices, juices, and blends in daily cuisine, further bolster the market's growth. Moreover, manufacturers in the Asia Pacific have been quick to cater to the diverse needs and preferences of consumers, offering a wide range of innovative and affordable products. Following closely behind the Asia Pacific region in terms of market share is North America. While not as dominant as the Asia Pacific, North America boasts a substantial market for mixer juicer grinders. In this region, the demand for these appliances is primarily driven by the convenience they offer in preparing healthy and homemade beverages and food items. Consumers in North America value efficiency and time-saving solutions, and mixer juicer grinders align perfectly with these preferences. Europe is another significant player in the mixer juicer grinder market. Although it lags slightly behind North America, the European market is characterized by a growing inclination towards healthy eating habits and homemade cooking. Mixer juicer grinders have gained popularity as versatile kitchen companions that enable European consumers to experiment with a wide range of culinary creations. South America and the Middle East & Africa regions are witnessing an expanding market for mixer juicer grinders, albeit at a somewhat slower pace compared to their counterparts in Asia, North America, and Europe. In these regions, factors such as increasing urbanization, changing consumer lifestyles, and a growing awareness of the benefits of homemade and freshly prepared food are driving the demand for these appliances. Manufacturers are also exploring opportunities to penetrate these markets by offering affordable and feature-rich products tailored to local preferences.

By Product Type, the market is distinguished into Mixer grinders and Juicers. Globally, the demand for mixer grinders is indeed high, and these versatile kitchen appliances hold the largest market size within the category of mixer, juicer, and grinder appliances. The popularity of mixer grinders can be attributed to their multifunctionality, as they offer the capability to blend, chop, grind, and mix a wide range of ingredients. This versatility makes them indispensable in kitchens worldwide, allowing users to prepare a variety of dishes, from smoothies and shakes to purees, gravies, and even dough for baking. Mixer grinders have become a staple in both domestic and commercial kitchens due to their efficiency and time-saving features, making them an essential tool for culinary enthusiasts and professional chefs alike. The demand for juicers is also significant and growing steadily. Juicers have gained prominence in recent years as people become increasingly health-conscious and seek ways to incorporate fresh, homemade juices into their daily routines. With a focus on nutrition and well-being, consumers are looking to extract the goodness of fruits and vegetables in the form of fresh juices, which provide essential vitamins, minerals, and antioxidants. Juicers are designed to do just that, efficiently extracting juice from a variety of produce, including citrus fruits, leafy greens, and hard vegetables. They offer an easy and convenient way to meet daily nutritional needs and support a healthy lifestyle. The demand for juicers also extends to the commercial sector, with juice bars, cafes, and restaurants incorporating them into their operations to meet the rising demand for fresh and natural beverages. This segment of the market adds to the overall significance of juicers in the appliance industry.

The Mixer Grinder market is further classified into two types; Traditional mixers and Stand mixers. Globally, traditional mixers continue to maintain a strong market presence and enjoy a significant share compared to stand mixers, primarily due to their unique features and various advantages. One of the key factors contributing to the enduring popularity of traditional mixers is their versatility, which stems from the availability of different types of jars. Traditional mixers typically come with a range of interchangeable jars, each designed for specific culinary tasks such as blending, grinding, chopping, and more. This flexibility allows users to perform a wide variety of kitchen tasks with a single appliance, making it a cost-effective and space-saving solution for households. Traditional mixers are often preferred for their robust performance. They are equipped with powerful motors and durable blades that can handle tough tasks like grinding spices, making nut butter, or crushing ice. This reliability makes them a favorite choice for consumers who value efficiency and consistency in their cooking and food preparation. Traditional mixers are often more budget-friendly compared to stand mixers, which can be relatively expensive due to their complex design and advanced features. This affordability makes traditional mixers accessible to a broader range of consumers, including those who are just starting in the world of cooking or have budget constraints. Another advantage of traditional mixers is their ease of maintenance and repair. The simple design and fewer moving parts make them relatively easy to clean and service, reducing long-term ownership costs. In contrast, stand mixers with their complex mechanisms may be more challenging to maintain and repair.
The market is classified into the different types of Juicers available, which includes Centrifugal juicer, Masticating juicer, and Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, and Citrus Juicers). The centrifugal mixtures dominate the market as of 2022. This is due to the fact that in comparison, centrifugal mixers run at substantially faster speeds than masticating mixers. In a couple of seconds, they quickly process the ingredients and produce juices or combinations. They are therefore a great option for convenience and quickness, especially when rushing to produce juices or smoothies. Wider feed chutes on centrifugal mixers enable users to add whole fruits and vegetables without doing any prep work or chopping beforehand. This feature makes cooking easier and faster and appeals to people looking for a quicker way to mix or juice. Masticating mixers, also known as slow or cold-press juicers, have their own set of benefits, including higher juice yield, better nutrient retention, and the ability to handle leafy greens and soft fruits more effectively. The manual juicers market continues to thrive globally, driven by several factors that appeal to a wide range of consumers. These traditional juicing devices offer a unique charm and practicality that resonates with health-conscious individuals, enthusiasts of homemade beverages, and those looking for eco-friendly alternatives. Manual juicers are often praised for their simplicity and ease of use, requiring no electricity or complex mechanisms.



The mixer, juicer, and grinder market is segmented into two key categories: commercial and residential. While both segments contribute significantly to the overall market, the residential sector overwhelmingly dominates. Mixer, juicer, and grinder appliances are essential kitchen tools for households worldwide, catering to the daily culinary needs of individuals and families. The residential sector benefits from the sheer volume of households seeking to prepare a wide range of food and beverage items, from smoothies and juices to grinding spices and mixing batters. Moreover, the growing trend of health-conscious consumers preferring homemade juices and smoothies, as well as the need for versatile appliances that can handle various cooking tasks, has driven the demand for these appliances in homes. Additionally, the affordability and accessibility of residential-grade mixer, juicer, and grinder appliances have made them a common feature in kitchens, offering convenience and efficiency to users of all cooking skill levels. While the commercial segment is important, serving the needs of restaurants, cafes, juice bars, and other foodservice establishments, the sheer scale and widespread use of these appliances in residential kitchens ensure that the residential sector remains the dominant force in the mixer, juicer, and grinder market. As consumers continue to seek versatile, time-saving, and health-conscious solutions for their daily cooking needs, the residential segment's dominance is expected to persist in the foreseeable future.

The market is segmented based on the distributional channels into online channel and offline channel. The global market for mixer, juicer, and grinder appliances showcases a dual-channel distribution system, with both offline and online channels playing significant roles in meeting consumer demands. Traditionally, the offline channel, consisting of brick-and-mortar physical stores and retail outlets, has been the preferred choice for many customers when purchasing these kitchen appliances. The reasons behind the enduring popularity of offline channels in this market is customers often appreciate the tactile experience and the opportunity to physically inspect and test the product before making a purchase decision. This hands-on approach allows consumers to assess the build quality, design, and features of the mixer, juicer, or grinder, instilling a sense of confidence in their investment. Offline stores offer immediate gratification through instant product availability. Shoppers can take their chosen appliance home the same day, eliminating the need to wait for shipping or deal with potential delivery delays. This instant gratification is particularly valuable for customers who require a quick replacement or upgrade for their kitchen. Moreover, the offline channel provides a personalized shopping experience with knowledgeable sales staff that can offer advice, answer questions, and assist customers in making informed decisions. This human interaction is crucial, especially for those who may have specific requirements or are less tech-savvy. However, the online channel for mixer, juicer, and grinder appliances has been expanding rapidly, driven by several factors, including the convenience and variety it offers. Customers can browse a vast array of products, compare prices, and read reviews from other buyers from the comfort of their homes. Additionally, online retailers often provide a broader selection of brands and models, making it easier for customers to find the specific features they desire. The online channel has also benefited from the rise of e-commerce platforms and marketplaces, which frequently offer competitive pricing, discounts, and promotions. These cost-saving incentives have attracted a growing number of consumers to opt for online purchases. The COVID-19 pandemic has accelerated the adoption of online shopping for appliances, as consumers increasingly turned to e-commerce due to lockdowns, safety concerns, and social distancing measures. This trend has further fueled the growth of the online mixer, juicer, and grinder market, with a significant CAGR.

Start-up

• In December, 2022 Electrolux opened a new brand outlet in Gurugram. Spread across 3,000 sq ft. The store will sell home appliances such as air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

• Havells debuted its ASPRO Mixer Grinder in November 2019 with a 500 Watt motor that gives an RPM of 21000 and ensures outstanding grinding. It includes a chutney jar, a dry or wet jar, and a blending jar. It includes stainless steel blades for effective grinding.

• In October 2020, Bosch unveiled the TrueMixx Pro mixer grinder, which features a 1000-watt 3-C series motor with 100% copper windings and is designed to offer high torque. It has four stainless-steel jars with flow breakers to ensure proper grinding. It also has a chrome finish, which gives it a premium appearance.

Companies Covered in the report:

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V., Whirlpool Corporation, Electrolux AB, Breville Group Ltd, Sub-Zero Group, Inc. , Havells India Limited, Spectrum Brands Holdings, Inc. , Haier Group Corporation, Gorenje, Arçelik A.?., Smeg Group S.p.A, Crompton Greaves Consumer Electricals Limited, Groupe SEB, TTK Prestige Ltd, V-Guard Industries Ltd, Bajaj Electricals Ltd, Hamilton Beach Brands Holding Company, Preethi Kitchen Appliances

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global Mixer Juicer Grinder Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa

By Product:

• Mixer Grinder
• Juicer

By Mixer Grinder:

• Traditional Mixer
• Stand Mixer

By Juicer:

• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End-User

• Residential
• Commercial

By Distributional Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mixer, Juicer and Grinder market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.