South America Mixer, Juicer and Grinder Market Outlook, 2028

In recent years, the popularity of mixers and juicers has increased in South America, reflecting regional changes in consumer preferences and lifestyle trends. Similar to other regions of the world, South Americans are adopting healthier lives more frequently. The need for gadgets that can quickly create fresh and healthy beverages is growing along with health consciousness. In South America, the rise of the mixer and juicer market is mostly attributed to urbanization. Urban locations frequently feature a strong culture of cafes and juice bars. These places frequently make a variety of drinks using mixers and juicers of commercial quality. As customers frequent these establishments and develop a taste for inventive and fresh combinations, they would want to recreate those experiences at home, which would increase demand for home mixers and juicers. With its capacity to quickly blend and extract nutrients from fruits and vegetables, mixers and juicers fit well with these shifting dietary patterns. They make it easier for people to drink fresh, handmade beverages, which enables city dwellers to achieve their nutritional needs without turning to fast food or packaged foods. Consumers in South America now have easier access to a variety of mixer and juicer brands and models from across the world because to the growth of e-commerce and international trade. Because of this accessibility, customers are able to research and choose products that suit their unique needs and tastes.

According to the research report, “South America Mixer Juicer Grinder Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 500 Million from 2023 to 2028. The growth of the mixer and juicer market in South America has been significantly influenced by technological developments. Innovative elements like strong motors, modern blade designs, and user-friendly digital controls are constantly being included into goods by manufacturers. These developments improve the functionality and performance of mixers and juicers, increasing their appeal to buyers looking for effective and high-quality kitchen appliances. Juicers and mixers are extremely flexible kitchenware that accommodates a variety of South American cuisine tastes. Juicers and mixers are becoming increasingly important kitchen appliances as people experiment with new cooking techniques. The growth of the mixer and juicer market in South America is closely tied to the region's health and wellness focus. These appliances empower consumers to take charge of their nutrition, make informed choices, and enjoy the benefits of fresh, homemade beverages, ultimately contributing to improved well-being and a healthier lifestyle. As this trend continues to gain momentum, the mixer and juicer market in South America are expected to see sustained expansion.

By geography, the South America mixer juicer market is segmented into Brazil, Argentina, and Columbia. Argentina is witnessing a highest CAGR due to combination of cultural culinary traditions, health-consciousness, and technological advancements. In a fast-paced world, where many Brazilians lead busy lives, these appliances have emerged as essential companions for quick and hassle-free meal and beverage preparation. The Brazilian diet places a strong emphasis on fresh fruits and vegetables, making juicers a particularly sought-after appliance. As Brazil continues to blend its rich culinary traditions with contemporary wellness trends, mixers and juicers remain at the heart of this flavorful journey, satisfying the evolving tastes and dietary aspirations of its people. The market for mixers and juicers is expanding in Colombia as more people embrace the wellness and health trend. Due to Colombia's abundant biodiversity and year-round fruit availability, juicers are becoming more and more common as locals try to get the most nutrition out of their food. Furthermore, Colombia's demand for mixers and juicers has increased as a result of the popularity of smoothies and people's growing preference for healthy, home-made beverages. The flexibility of these gadgets to be customized to produce exotic fruit juices and traditional Colombian fruit-based drinks like "aguapanela" has further driven industry expansion.

Based on the product type, the report is distinguished into Mixer grinders and Juicers. In South America, the market for mixer grinders is notably more extensive and widely used compared to juicers. This preference is rooted in South America's diverse culinary traditions, where mixing and grinding ingredients are essential for preparing a wide range of dishes and sauces. Within the mixer grinder segment, traditional types of mixers, often featuring simple designs and basic functionalities, continue to hold a significant share of the market. These traditional mixers are favored for their reliability and affordability, making them accessible to a broader consumer base. However, there is also a notable presence of stand mixers in the market, which have been gaining ground due to their versatility and suitability for more complex culinary tasks, such as baking and dough preparation. On the other hand, in the juicer segment, centrifugal juicers dominate the market landscape. These juicers are popular for their speed and efficiency in extracting juice from a variety of fruits and vegetables. The centrifugal juicers' ability to process a wide range of ingredients quickly aligns with the fast-paced lifestyles of many South American consumers. Their convenience and lower price points have contributed to their widespread adoption. However, it's worth noting that there is a growing interest in masticating juicers (also known as slow juicers) as consumers become increasingly health-conscious and seek appliances that can better preserve the nutritional value of juices by minimizing heat and oxidation during the juicing process. In summary, South America's mixer grinder market is marked by a preference for traditional mixers alongside a growing presence of stand mixers, while centrifugal juicers dominate the juicer market due to their speed and convenience.

The market is segmented in the basis of end-user into residential and commercial sectors. It is noteworthy that the business sector is anticipated to see the highest CAGR in South America when looking at the end-users of mixers and juicers. In commercial settings including restaurants, cafes, juice bars, and hotels, the demand for these appliances is on the rise due to a number of variables that collectively affect this trend. South America's thriving and diversified culinary industry has seen an increase in restaurants and hospitality establishments, all of which rely largely on mixer and juicer equipment to satisfy their patrons' needs. The business sector is set to expand as a result of the region's expanding tourism economy, which will increase demand for efficient, large-capacity appliances. The growth in the usage of mixers and juicers in commercial settings is also a result of the health and wellness movement that is spreading throughout South America. Businesses are reacting to consumer demand for healthy dining options by providing freshly crafted juices, smoothies, and wholesome meals. These businesses may cater to health-conscious customers thanks to mixer and juicer equipment, which increases their customer base and competitiveness in the market. With enterprises ranging from modest neighborhood cafes to big restaurant chains, South America's foodservice sector is diversifying. Businesses of all kinds understand how essential it is to provide a variety of fresh and enticing beverage options to satisfy the changing tastes of their audience, which contributes further to the mixers and juicers' robust CAGR.



The market is segmented based on the distributional channels into Online and Offline modes. Due to a long-standing custom of consumers physically visiting stores, including both large retailers and specialty appliance shops, to make their purchases, mixers and juicers rule the offline channel in 2022 and have the largest market size. Customers frequently choose the tactile experience of touching and checking items, getting professional advice from store employees, and having products available right away. Due to the increasing digitization and the widespread availability of high-speed internet, online shopping has become more accessible and convenient, especially for tech-savvy and time-conscious consumers, and from 2023 to 2028, a significant shift toward these channels is anticipated. Due to consumer demand for convenience and safety, the COVID-19 epidemic hastened the development of e-commerce. Customers may compare prices, features, and customer reviews quickly on the online marketplace's wider assortment of products, which helps them make better-informed purchases. Additionally, e-commerce sites frequently offer special discounts and offers, further luring customers to buy mixers and juicers online.

Companies Covered in this report:

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V., Whirlpool Corporation, Electrolux AB, Sub-Zero Group, Inc. , Spectrum Brands Holdings, Inc. , Haier Group Corporation, Gorenje , Arçelik A.?., Smeg Group S.p.A, Crompton Greaves Consumer Electricals Limited, Groupe SEB.

Considered in this report:

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• South America Mixer Juicer Grinder Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report:

• Brazil
• Argentina
• Columbia

By Product:

• Mixer Grinder
• Juicer

By Mixer Grinder:

• Traditional Mixer
• Stand Mixer

By Juicer:

• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End-User

• Residential
• Commercial

By Distributional Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mixer, Juicer and Grinder market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.