Global Mixer, Juicer and Grinder Market Outlook, 2028

A state-of-the-art kitchen tool called the Global Mixture Juicer and Grinder is revolutionising the global need. It is a symbol of ease and innovation in the culinary industry due to its modern style and functionality. This incredible appliance's potent motor, which combines, juices, and grinds a wide range of ingredients with accuracy and convenience, is at its core. The blades and the stainless steel jars in these machines reflect a shared appreciation for the art of cooking across continents and civilizations. The mixer, with its variety of speed settings and plethora of attachments, is the master conductor, deftly combining and blending ingredients to produce creamy batters, silky smoothies, and luscious sauces. It is the go-to for creating everything from light cake batter to robust bread recipes, offering a blank canvas for culinary creativity. Next to it is a juicer that is a master at precisely extracting the essential essence of fruits and vegetables. Its ability to unlock the potent flavors and aromas within these ingredients elevates ordinary dishes to gourmet experiences, transporting the senses to distant lands with each whiff and taste. This global trio of appliances has transcended the boundaries of culture and geography, becoming essential companions in kitchens across the world. They embody the universal language of food, bridging gaps and connecting people through shared culinary experiences.

According to the research report "Global Mixer Juicer Grinder Market Outlook, 2028," published by Bonafide Research, the Global market was valued at USD 13.96 Billion in 2022, and is anticipated to reach at more than USD 19 Billion by 2028 with the grow of 5.38%. The primary drivers behind the burgeoning demand for mixer juicers grinders is the modern consumer's quest for convenience. In today's fast-paced world, time is of the essence, and people are increasingly seeking appliances that can simplify their culinary tasks. Mixer juicers grinders do precisely that by combining multiple functions into a single unit, saving both time and effort in the kitchen. This multifunctionality allows users to not only blend and juice but also grind various ingredients, such as spices, grains, and herbs, with ease. Another compelling factor contributing to the growth of this market is the rising awareness of health and wellness. In an era where consumers are increasingly conscious of their dietary choices, mixer juicers grinders offer the perfect solution for creating fresh and nutritious beverages and meals at home. With the ability to prepare wholesome fruit and vegetable juices, smoothies, and soups, these appliances enable people to maintain better control over the ingredients they consume, steering clear of artificial additives and preservatives often present in store-bought alternatives. This health-conscious approach aligns with the global trend towards cleaner eating and overall well-being. Technological advancements have played a pivotal role in the market's expansion. Manufacturers have continually improved mixer juicers grinders by incorporating features such as powerful motors for efficient blending, variable speed settings for precise control, and user-friendly designs that facilitate ease of cleaning. These enhancements have not only enhanced the performance and durability of these appliances but have also made them more accessible to a broader audience.
On the basis of geography, the market is segmented into regions including North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific dominates the market with more than USD 4 Billion in 2022. In the Asia-Pacific region, China has established itself as a dominant market for mixers, juicers, and grinders, followed closely by Japan and India. This burgeoning market can be attributed to a combination of demographic trends, economic development, and evolving consumer preferences. China, with its massive population and rapidly growing middle class, has become a focal point for manufacturers of kitchen appliances.
Additionally, China's robust e-commerce infrastructure has made it easy for consumers to access a wide range of products, further fuelling the market's growth. The United States has emerged as a leading market for mixers, juicers, and grinders in North America due to changing lifestyles, technological advancements, a competitive industry landscape, and the ease of online shopping. Along with this, the growth of the mixer and juicer market in South America has been significantly influenced by technological developments. Innovative elements like strong motors, modern blade designs, and user-friendly digital controls are constantly being included into goods by manufacturers. These developments improve the functionality and performance of mixers and juicers, increasing their appeal to buyers looking for effective and high-quality kitchen appliances.

The market is divided into mixer grinders and juicers based on product type. Indeed, there is a significant demand for mixer grinders on a global scale, and its market share is the greatest among mixer, juicer, and grinder appliances. Due to their versatility, which includes the ability to combine, chop, grind, and mix a variety of items, mixer grinders have become very popular. The ability to prepare a variety of dishes, from smoothies and shakes to purees, gravies, and even baked dough, makes them important in kitchens around the world. Due to their effectiveness and time-saving qualities, mixer grinders have become a mainstay in both residential and commercial kitchens, making them necessary equipment for both home cooks and professional chefs. Juicer demand is also substantial and continuing to rise. As people become more health-conscious and look for methods to incorporate fresh, homemade juices into their daily routines, juicers have been more popular in recent years. Consumers are seeking to extract the value of fruits and vegetables in the form of fresh juices, which offer crucial vitamins, minerals, and antioxidants, with a focus on nutrition and overall health. In order to effectively extract juice from a range of produce, including citrus fruits, leafy greens, and hard vegetables, juicers are made. They provide a simple and practical means of supplying daily dietary requirements and promoting a healthy lifestyle. Juice bars, cafes, and restaurants are adding juicers into their operations to suit the increased demand for natural and fresh beverages, demonstrating the desire for them also extends to the commercial sector. The entire relevance of juicers in the appliance business is increased by this market segment.

Traditional mixers and Stand mixers are the categories under which the mixer grinder market is divided. Due to their distinctive characteristics and numerous benefits, traditional mixers continue to enjoy a sizable market share in comparison to stand mixers globally. The adaptability of conventional mixers, which results from the availability of many jar types, is one of the main causes sustaining their appeal. Each removable jar included with traditional mixers is made for a different set of culinary operations, such as blending, grinding, chopping, and more. Due to its adaptability, users may complete a number of kitchen duties with just one device, which saves space and money for households. Because of their reliable performance, traditional mixers are frequently favoured. They have strong motors and sturdy blades that can handle demanding jobs like breaking ice, producing nut butter, and grinding spices. Compared to stand mixers, which can be rather expensive because of their intricate designs and sophisticated functions, traditional mixers are frequently more affordable. Due to their low cost, classic mixers are now available to a wider range of customers, including those who are just starting out in the kitchen or are on a tight budget. Another advantage of traditional mixers is their ease of maintenance and repair. The simple design and fewer moving parts make them relatively easy to clean and service, reducing long-term ownership costs. In contrast, stand mixers with their complex mechanisms may be more challenging to maintain and repair.



Centrifugal juicers, Masticating juicers, and Others (Juice Presses, Manual Juicers, Pulp Ejection Juicers, and Citrus Juicers) are the different types of juicers that are available. In 2022, centrifugal mixes ruled the market. This is because centrifugal mixers, in contrast to masticating mixers, operate at much quicker rates. They swiftly combine the ingredients and create juices or mixes in a matter of seconds. Therefore, they are a fantastic choice for speed and convenience, especially when hurrying to make juices or smoothies. Users of centrifugal mixers can add whole fruits and vegetables without any prior chopping or preparation because to the wider feed chutes on these machines. Consumers seeking for a speedier approach to blend or juice will be attracted to this function because it makes cooking simpler and faster. Masticating mixers sometimes referred to as slow or cold-press juicers provide a variety of advantages, including a larger juice yield, improved nutritional retention, and the capacity to handle leafy greens and soft fruits more skilfully. Due to a number of factors that appeal to a wide spectrum of consumers, the manual juicer industry continues to grow on a global scale. These traditional juicing tools have a special allure and usefulness that appeals to those who value their health, love making their own drinks, and seek out eco-friendly substitutes. The simplicity and use of manual juicers, which don't require power or intricate processes, are frequently appreciated.

Commercial and residential are the two main groups into which the mixer, juicer, and grinder market is divided. Despite the fact that both categories significantly contribute to the market as a whole, the residential sector disproportionately predominates. Appliances like mixers, juicers, and grinders are necessary kitchen tools for houses all over the world since they provide the daily dietary demands of individuals and families. The sheer number of families attempting to produce a variety of food and drink items, from smoothies and juices to grinding spices and combining batters, boosts the residential sector. The demand for these appliances in households has also been fuelled by the expanding trend of health-conscious customers favouring homemade juices and smoothies, as well as the necessity for flexible appliances that can handle a variety of cooking activities. Residential-grade mixer, juicer, and grinder machines are also widely available and inexpensive, adding to the ease and efficiency they provide to cooks of all skill levels. The residential sector continues to dominate the market for mixers, juicers, and grinders despite the importance of the commercial sector, which serves the needs of cafes, restaurants, juice bars, and other foodservice establishments. This is due to the sheer size and widespread use of these appliances in residential kitchens. The domestic segment's dominance is anticipated to last for the foreseeable future as customers continue to look for adaptable, time-saving, and healthy solutions for their everyday cooking demands.

Based on the distribution channels, the market is divided into online and offline channels. A dual-channel distribution system is on display in the global market for mixer, juicer, and grinder appliances, with both offline and online channels playing key roles in satisfying customer wants. Traditionally, the offline channel, consisting of brick-and-mortar physical stores and retail outlets, has been the preferred choice for many customers when purchasing these kitchen appliances. The reasons behind the enduring popularity of offline channels in this market is customers often appreciate the tactile experience and the opportunity to physically inspect and test the product before making a purchase decision. This hands-on approach allows consumers to assess the build quality, design, and features of the mixer, juicer, or grinder, instilling a sense of confidence in their investment. Offline stores offer immediate gratification through instant product availability. Shoppers can take their chosen appliance home the same day, eliminating the need to wait for shipping or deal with potential delivery delays. This instant gratification is particularly valuable for customers who require a quick replacement or upgrade for their kitchen. Moreover, the offline channel provides a personalized shopping experience with knowledgeable sales staff that can offer advice, answer questions, and assist customers in making informed decisions. This human interaction is crucial, especially for those who may have specific requirements or are less tech-savvy.
However, the online channel for mixer, juicer, and grinder appliances has been expanding rapidly, driven by several factors, including the convenience and variety it offers. Customers can browse a vast array of products, compare prices, and read reviews from other buyers from the comfort of their homes. Additionally, online retailers often provide a broader selection of brands and models, making it easier for customers to find the specific features they desire. The online channel has also benefited from the rise of e-commerce platforms and marketplaces, which frequently offer competitive pricing, discounts, and promotions. These cost-saving incentives have attracted a growing number of consumers to opt for online purchases. The COVID-19 pandemic has accelerated the adoption of online shopping for appliances, as consumers increasingly turned to e-commerce due to lockdowns, safety concerns, and social distancing measures. This trend has further fuelled the growth of the online mixer, juicer, and grinder market, with a significant CAGR.

Market Drivers:

1. Technology Advancement: Technological advancements are the major market driver in the worldwide mixer juicer grinder market. Traditional kitchen appliances have been changed into modern, multipurpose, and user-friendly equipment as a result of these developments, enticing consumers seeking convenience and efficiency in their daily food preparation routines. The use of powerful and energy-efficient motors is a significant technological achievement. Motor designs are always being improved by manufacturers in order to deliver higher performance while using less electricity. This not only saves users money on energy, but it also corresponds with the growing emphasis on eco-friendly and sustainable equipment. The introduction of digital controls and smart functions is another significant breakthrough. Many contemporary mixer juicer grinders include touchscreens, customizable settings, and even smartphone connectivity. Users customize their blending or juicing experiences, access recipes, and receive notifications using these capabilities, making the appliances more user-friendly and adaptable. In terms of safety, technical advancements have resulted in the development of safety systems such as overload protection and auto-shutdown capabilities. These improvements help to avoid accidents and lengthen the life of the appliances, which contributes to enhanced user satisfaction. Furthermore, technological advances in materials and production techniques have resulted in more durable and aesthetically pleasing designs.

2. Changing Consumer Preference: Changing consumer preferences are an important market driver in the worldwide mixer juicer grinder market. As customers seek greater convenience and efficiency in their daily lives, their changing culinary habits and lifestyles have resulted in an increase in demand for multipurpose kitchen equipment such as mixers, juicers, and grinders. Consumers are increasingly looking for multifunctional equipment that may help them streamline food preparation, from blending smoothies and juicing fresh fruits to easily grinding spices and preparing a variety of foods. Furthermore, the growing trend toward better eating and prepared meals has increased interest in juicing and blending, driving up demand for these gadgets. As a result, manufacturers are always innovating to accommodate these changing desires, releasing sophisticated features, improved designs, and energy-efficient versions, all of which contribute to the growth of the industry.

Market Challenges

1. Intense competition: Intense competition poses a significant challenge in the mixer juicer grinder (MJG) market as numerous brands vie for consumer attention and market share. With a plethora of choices available to consumers, manufacturers and retailers face constant pressure to differentiate their products, offer competitive pricing, and innovate to stay ahead. This competition often leads to price wars, shrinking profit margins, and the need to invest heavily in marketing and branding efforts to maintain visibility. Additionally, the crowded market place makes it challenging for new entrants to establish a foothold, further intensifying the competition. As a result, companies in the MJG market continuously strive for product excellence, customer satisfaction, and effective marketing strategies to thrive in this fiercely competitive environment.

2. Maintenance and after-sales service: Maintenance and after-sales service present a significant challenge in the mixer juicer grinder (MJG) market. Consumers expect not only high-quality products but also reliable support when issues arise. Meeting these expectations is crucial to building trust and ensuring customer loyalty, as any lapses in after-sales service can lead to dissatisfied customers and damage a brand's reputation. Moreover, the complexity of MJG appliances necessitates clear user manuals and accessible customer support channels, further adding to the challenge.

Trends

1. Smart and Connected Appliances: The integration of smart and connected features in mixer, juicer, and grinder (MJG) appliances represents a significant trend in the industry. These smart appliances leverage technology to enhance the user experience and offer a range of benefits. Smart MJGs typically come equipped with Wi-Fi or Bluetooth connectivity, enabling users to control and monitor their appliances remotely through dedicated smartphone apps. This feature allows users to start, stop, adjust settings, and even receive notifications on their smartphones. For instance, one can start juicing fruits while still in bed or pause blending from another room. These apps often include recipe libraries and pre-programmed settings for various tasks, simplifying the cooking process. These connected appliances often receive software updates over the air (OTA), ensuring that they remain up-to-date with the latest features and improvements. This can extend the lifespan of the appliance and enhance its functionality over time. In addition to convenience and remote control, smart MJGs contribute to a more streamlined and efficient kitchen experience. Users can access nutritional information, track usage statistics, and even receive alerts when it's time for maintenance or cleaning. Some models may also integrate with voice assistants like Amazon Alexa or Google Assistant, allowing users to control the appliance using voice commands.

2. Multi-Functionality: Multi-functionality is a significant trend in the mixer, juicer, and grinder (MJG) industry, reflecting consumers' desire for versatile kitchen appliances that can streamline food preparation and save both time and space. Modern MJGs are no longer limited to their traditional functions of mixing, juicing, and grinding. Instead, they have evolved to offer a range of additional capabilities, such as food processing, dough kneading, and even cooking. These multi-functional MJGs are equipped with various attachments and settings that enable users to perform a wide array of culinary tasks. One of the primary benefits of multi-functionality is convenience. These appliances allow users to consolidate their kitchen equipment, reducing clutter and the need for separate devices for different tasks. The multi-functional MJGs cater to diverse culinary needs. They are adaptable to various recipes and cooking styles, making them particularly appealing to consumers who enjoy experimenting with different cuisines. Some models come with pre-programmed settings for specific functions, such as chopping, slicing, or pureeing, simplifying complex food preparations. This trend aligns with the evolving lifestyles of modern consumers who are often seeking kitchen appliances that not only save time but also encourage healthier eating by making it easier to incorporate fresh ingredients into their meals. Additionally, multi-functional MJGs are seen as a valuable investment, offering versatility and flexibility in the kitchen, which can be especially important for those with limited time or culinary expertise. As the MJG industry continues to advance, we can expect to see even more innovative features and attachments that further enhance the multi-functionality of these kitchen appliances, catering to the ever-evolving needs and preferences of consumers.

3. Compact and Space-Saving Designs: Compact and space-saving designs have become a prominent trend in the mixer, juicer, and grinder (MJG) industry. As urban living spaces continue to shrink, consumers increasingly seek appliances that can fit seamlessly into smaller kitchens or limited countertop areas. Manufacturers in the MJG sector have responded by introducing innovative design solutions that maximize functionality within a reduced footprint. These compact MJG appliances often feature stackable or modular components, allowing users to efficiently store them when not in use. Additionally, collapsible or foldable features have become common, enabling easy storage in cabinets or drawers. Beyond space considerations, these designs also cater to the growing demand for portability, making it convenient for users to take their MJG appliances on the go or store them in tight kitchen spaces. As urbanization and the trend toward smaller living spaces continue, compact and space-saving designs are likely to remain a central focus of innovation in the MJG industry.

4. Premium and Luxury Models: The mixer, juicer, and grinder (MJG) industry has witnessed a growing demand for premium and luxury models catering to discerning consumers who seek not only superior performance but also a touch of elegance in their kitchen appliances. These high-end MJG appliances are characterized by several key features and attributes. They often incorporate top-tier materials and finishes, such as stainless steel, aluminium, or premium plastics, not only for durability but also for a sleek and modern aesthetic that complements modern kitchen designs. The premium MJGs is equipped with advanced and precision-engineered components that enhance performance, ensuring efficient blending, juicing, and grinding. These models also tend to offer a broader range of speed and customization options, allowing users to fine-tune their culinary creations. Luxury MJGs often come with additional features like touchscreen controls, digital displays, and smart connectivity, allowing users to access recipes, adjust settings remotely via smartphone apps, or receive maintenance alerts. Noise reduction technology is also a common feature in these high-end models, ensuring a quieter and more comfortable user experience. Moreover, safety features such as auto-shutdown mechanisms and overheat protection are typically included to enhance user confidence.

5. Noise Reduction: Noise reduction has emerged as a notable trend in the mixer, juicer, and grinder industry, driven by consumer demand for quieter and more pleasant kitchen appliances. Historically, these appliances were often associated with loud and disruptive noise levels, which could be bothersome in household settings. In response to this concern, manufacturers have been investing in research and development to incorporate noise-reduction technologies into their MJG products. These noise reduction efforts typically involve the use of advanced motor designs, sound-dampening materials, and improved engineering techniques. Sound-absorbing materials are being incorporated into the appliance's construction to muffle the sound generated during blending, juicing, or grinding processes.

Covid-19 Impact

The COVID-19 epidemic has had a considerable impact on the market for mixers, juicers, and grinders. Initially, the market experienced supply chain difficulties as a result of lockdowns and restrictions on manufacturing and shipping. Consumer spending has also shifted to necessities, impacting demand for kitchen appliances. However, as people spent more time at home, enjoyed cooking, and adopted healthier lifestyles, demand for these appliances steadily rebounded, and in some cases even increased. The market changed by emphasizing e-commerce platforms and providing novel items that met evolving consumer expectations, such as health-conscious features and smart connections. Overall, despite the early problems provided by the pandemic, the mixer, juicer, and grinder market displayed resilience and adaptation, eventually rebounding and developing to match changing consumer demands.

Start-up

• In December, 2022 Electrolux opened a new brand outlet in Gurugram. Spread across 3,000 sq ft. The store will sell home appliances such as air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

• Havells debuted its ASPRO Mixer Grinder in November 2019 with a 500 Watt motor that gives an RPM of 21000 and ensures outstanding grinding. It includes a chutney jar, a dry or wet jar, and a blending jar. It includes stainless steel blades for effective grinding.

• In October 2020, Bosch unveiled the TrueMixx Pro mixer grinder, which features a 1000-watt 3-C series motor with 100% copper windings and is designed to offer high torque. It has four stainless-steel jars with flow breakers to ensure proper grinding. It also has a chrome finish, which gives it a premium appearance.

Companies Covered in the report:

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V., Whirlpool Corporation, Electrolux AB, Breville Group Ltd, Sub-Zero Group, Inc. , Havells India Limited, Spectrum Brands Holdings, Inc. , Haier Group Corporation, Gorenje, Arçelik A.?., Smeg Group S.p.A, Crompton Greaves Consumer Electricals Limited, Groupe SEB, TTK Prestige Ltd, V-Guard Industries Ltd, Bajaj Electricals Ltd, Hamilton Beach Brands Holding Company, Preethi Kitchen Appliances

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global Mixer Juicer Grinder Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa

By Product:

• Mixer Grinder
• Juicer

By Mixer Grinder:

• Traditional Mixer
• Stand Mixer

By Juicer:

• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End-User

• Residential
• Commercial

By Distributional Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mixer, Juicer and Grinder market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.